--- title: "John Deere vs Kubota: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, John Deere or Kubota? Compare estimated monthly branded-search demand and Share of Search inside the Tractor brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/john-deere-vs-kubota" publisher: "Brandwave" --- # John Deere vs Kubota: Which is more popular by branded search in New Zealand? Which is more popular in search, John Deere or Kubota? Compare estimated monthly branded-search demand and Share of Search inside the Tractor brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: John Deere and Kubota - **Competitive set**: Tractor brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **John Deere Share of Search**: 38.4% - **Kubota Share of Search**: 21.6% ## Which is more popular in search, John Deere or Kubota? - In August 2026, John Deere had more branded searches than Kubota among tractor brands in New Zealand. John Deere was estimated to have 6.2K branded searches compared to Kubota’s 3.5K, and held a 38.4% Share of Search versus Kubota’s 21.6%. - John Deere was ahead of Kubota in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, John Deere’s estimated Share of Search among tractor brands in New Zealand moved from 41.7% to 38.4%, and its estimated monthly branded searches moved from 8K to 6.2K. - Across the 11 months ending August 2026, Kubota’s estimated Share of Search among tractor brands in New Zealand moved from 20.6% to 21.6%, and its estimated monthly branded searches moved from 4K to 3.5K. ## How did search popularity change for New Zealand tractor brands in August 2026? - In August 2026, Kubota overtook Massey Ferguson to rank 2nd among tractor brands in New Zealand, at 21.6%. - Estimated monthly branded searches for John Deere in New Zealand fell 23% over 11 measured months, from 8K to 6.2K in August 2026. ## Month by month | Month | John Deere estimated searches | John Deere Share of Search | John Deere rank | Kubota estimated searches | Kubota Share of Search | Kubota rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8K | 41.7% | 1 | 4K | 20.6% | 2 | | Nov 2025 | 7.6K | 39.6% | 1 | 4.2K | 21.5% | 2 | | Dec 2025 | 7.3K | 42.5% | 1 | 3.6K | 21.1% | 2 | | Jan 2026 | 6.2K | 37.3% | 1 | 3.9K | 23.4% | 2 | | Feb 2026 | 7.1K | 38.6% | 1 | 4.2K | 22.7% | 2 | | Mar 2026 | 7.5K | 38.1% | 1 | 5K | 25.5% | 2 | | Apr 2026 | 6.5K | 38.4% | 1 | 4K | 23.5% | 2 | | May 2026 | 6.7K | 38.5% | 1 | 4.1K | 23.5% | 2 | | Jun 2026 | 6.5K | 35.1% | 1 | 4.6K | 24.7% | 2 | | Jul 2026 | 5.4K | 38% | 1 | 3K | 20.7% | 3 | | Aug 2026 | 6.2K | 38.4% | 1 | 3.5K | 21.6% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using John Deere’s and Kubota’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **John Deere**: Measured on the search terms “brandt john deere”, “deere com”, “john deere”, “john deere 6110m”, “john deere 6r”, “john deere 8r”, “john deere 9rx”, “john deere caps”, “john deere childrens tractor”, “john deere d110”, “john deere excavators”, “john deere farm equipment”, “john deere gator”, “john deere lawn mowers”, “john deere mowers”, “john deere near me”, “john deere nz”, “john deere online”, “john deere ride on”, “john deere riding lawn mowers”, “john deere riding mowers”, “john deere tractor”, “john deere x300r”, “john deere zero turn mowers”, “johndeere”, “johndeere nz” and “johndeere tractor”, summed into one figure. - **Kubota**: Measured on the search terms “kubota”, “kubota b3150”, “kubota b7100”, “kubota bx2680”, “kubota co nz”, “kubota digger”, “kubota excavator”, “kubota f3690”, “kubota farm machinery”, “kubota lawn mowers”, “kubota mowers”, “kubota near me”, “kubota nz”, “kubota online”, “kubota ride on mowers”, “kubota rtv”, “kubota rtv900”, “kubota side by side”, “kubota skid steer”, “kubota tractor”, “kubota u17 3”, “kubota u27 4”, “kubota zero turn” and “kubota zero turn mowers”, summed into one figure. - [John Deere profile](/demand/nz/brands/john-deere) - [Kubota profile](/demand/nz/brands/kubota) - [All tractor brands in New Zealand](/demand/nz/categories/nz-tractor-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, John Deere or Kubota? In August 2026, John Deere had more branded searches than Kubota among tractor brands in New Zealand. John Deere was estimated to have 6.2K branded searches compared to Kubota’s 3.5K, and held a 38.4% Share of Search versus Kubota’s 21.6%. ## Cite this page Brandwave. "John Deere vs Kubota: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/john-deere-vs-kubota This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/john-deere-vs-kubota. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.