--- title: "John Deere vs KIOTI: Which is searched more in New Zealand?" description: "Is John Deere or KIOTI more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Compact tractor brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/john-deere-vs-kioti" publisher: "Brandwave" --- # John Deere vs KIOTI: Which is searched more in New Zealand? Is John Deere or KIOTI more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Compact tractor brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: John Deere and KIOTI - **Competitive set**: Compact tractor brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **John Deere Share of Search**: 39.6% - **KIOTI Share of Search**: 3% ## Is John Deere or KIOTI more popular in search? - In September 2026, John Deere had more branded searches than KIOTI among compact tractor brands in New Zealand. John Deere had about 3,420 branded searches, while KIOTI had 260. John Deere made up 39.6% of all compact tractor brand searches we track, and KIOTI accounted for 3%. - John Deere was ahead of KIOTI in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, John Deere’s share of searches among compact tractor brands in New Zealand moved from 44.1% to 39.6%, and its estimated monthly branded searches moved from 4.3K to 3.4K. - Across the 12 months ending September 2026, KIOTI’s share of searches among compact tractor brands in New Zealand moved from 2.7% to 3%, and its estimated monthly branded searches held steady at 260. ## Top compact tractor brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, John Deere appeared in all five answers. KIOTI did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kubota | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | John Deere | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Massey Ferguson | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | New Holland | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Bobcat | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Iseki | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | KIOTI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about compact tractor brands - Asked ChatGPT "Which compact tractor brand should I buy in New Zealand?": 1. Kubota, 2. John Deere, 3. Massey Ferguson, 4. New Holland, 5. Iseki - Asked ChatGPT "What are the best compact tractor brands in New Zealand?": 1. Kubota, 2. John Deere, 3. Massey Ferguson, 4. New Holland, 5. Iseki - Asked ChatGPT "What's the best compact tractor brand in New Zealand for small property work?": 1. Kubota, 2. John Deere, 3. Massey Ferguson, 4. New Holland - Searched Google, AI Overview "best compact tractor": 1. Kubota, 2. John Deere, 3. Bobcat, 4. Massey Ferguson - Searched Google, AI Overview "small tractor nz": 1. Massey Ferguson, 2. John Deere, 3. Bobcat Not named in any answer: KIOTI. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand compact tractor brands in September 2026? - In September 2026, KIOTI overtook Bobcat to rank 5th among compact tractor brands in New Zealand, with 3% of the searches. - In September 2026, John Deere lost share of searches among compact tractor brands in New Zealand, from 41.7% to 39.6%. ## Month by month | Month | John Deere estimated searches | John Deere Share of Search | John Deere rank | KIOTI estimated searches | KIOTI Share of Search | KIOTI rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.3K | 44.1% | 1 | 260 | 2.7% | 5 | | Nov 2025 | 4.2K | 41% | 1 | 260 | 2.6% | 5 | | Dec 2025 | 4.2K | 47.3% | 1 | 170 | 1.9% | 5 | | Jan 2026 | 3.5K | 40.6% | 1 | 210 | 2.5% | 5 | | Feb 2026 | 3.4K | 39.4% | 1 | 210 | 2.5% | 5 | | Mar 2026 | 3.5K | 36.2% | 1 | 210 | 2.2% | 5 | | Apr 2026 | 3.4K | 39.8% | 1 | 210 | 2.5% | 5 | | May 2026 | 3.4K | 38.9% | 1 | 210 | 2.4% | 5 | | Jun 2026 | 3.4K | 37.3% | 1 | 260 | 2.8% | 5 | | Jul 2026 | 2.9K | 40.7% | 1 | 210 | 3% | 5 | | Aug 2026 | 3.4K | 41.7% | 1 | 170 | 2.1% | 6 | | Sep 2026 | 3.4K | 39.6% | 1 | 260 | 3% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using John Deere’s and KIOTI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **John Deere**: Measured on the search terms “brandt john deere”, “john deere”, “john deere caps”, “john deere excavators”, “john deere gator” and “johndeere”, summed into one figure. - **KIOTI**: Measured on the search term “kioti tractor”. - [John Deere profile](/demand/nz/brands/john-deere) - [KIOTI profile](/demand/nz/brands/kioti) - [All compact tractor brands in New Zealand](/demand/nz/categories/nz-compact-tractor-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is John Deere or KIOTI more popular in search? In September 2026, John Deere had more branded searches than KIOTI among compact tractor brands in New Zealand. John Deere had about 3,420 branded searches, while KIOTI had 260. John Deere made up 39.6% of all compact tractor brand searches we track, and KIOTI accounted for 3%. ## Cite this page Brandwave. "John Deere vs KIOTI: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/john-deere-vs-kioti This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/john-deere-vs-kioti. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.