--- title: "JOE CA LTD vs PKF Tauranga: Which is searched more in New Zealand?" description: "Is JOE CA LTD or PKF Tauranga more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tauranga accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/joe-ca-ltd-vs-pkf-tauranga" publisher: "Brandwave" --- # JOE CA LTD vs PKF Tauranga: Which is searched more in New Zealand? Is JOE CA LTD or PKF Tauranga more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tauranga accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: JOE CA LTD and PKF Tauranga - **Competitive set**: Tauranga accounting firms - **Market**: New Zealand - **Month measured**: Sep 2026 - **JOE CA LTD Share of Search**: 3% - **PKF Tauranga Share of Search**: 21.2% ## Is JOE CA LTD or PKF Tauranga more popular in search? - In September 2026, PKF Tauranga had more branded searches than JOE CA LTD among Tauranga accounting firms in New Zealand. PKF Tauranga had about 70 branded searches, while JOE CA LTD had 10. PKF Tauranga made up 21.2% of all Tauranga accounting firm searches we track, and JOE CA LTD accounted for 3%. - PKF Tauranga was ahead of JOE CA LTD in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, JOE CA LTD’s share of searches among Tauranga accounting firms in New Zealand moved from 3.2% to 3%, and its estimated monthly branded searches held steady at 10. - Across the 12 months ending September 2026, PKF Tauranga’s share of searches among Tauranga accounting firms in New Zealand moved from 22.6% to 21.2%, and its estimated monthly branded searches held steady at 70. ## Top Tauranga accounting firms in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, JOE CA LTD was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. PKF Tauranga did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | JOE CA LTD | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Ingham Mora | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Emerald Business Advisers Limited | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | PKF Tauranga | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | SBA | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Elevation Accountants | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about Tauranga accounting firms - Asked ChatGPT "Which accounting firm should I use in Tauranga, New Zealand?": 1. JOE CA LTD, 2. Ingham Mora, 3. Emerald Business Advisers Limited - Asked ChatGPT "What are the best accounting firms in Tauranga, New Zealand?": 1. Ingham Mora, 2. JOE CA LTD, 3. Emerald Business Advisers Limited - Asked ChatGPT "What's the best accounting firm in Tauranga, New Zealand for tax returns?": 1. JOE CA LTD, 2. Ingham Mora, 3. Emerald Business Advisers Limited - Searched Google, AI Overview "accountant tauranga nz": named none of the brands we track Not named in any answer: PKF Tauranga, SBA and Elevation Accountants. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Tauranga accounting firms in September 2026? - In September 2026, PKF Tauranga lost share of searches among Tauranga accounting firms in New Zealand, from 26.5% to 21.2%. ## Month by month | Month | JOE CA LTD estimated searches | JOE CA LTD Share of Search | JOE CA LTD rank | PKF Tauranga estimated searches | PKF Tauranga Share of Search | PKF Tauranga rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10 | 3.2% | 6 | 70 | 22.6% | 2 | | Nov 2025 | 10 | 3.3% | 5 | 90 | 30% | 2 | | Dec 2025 | 10 | 4.3% | 5 | 50 | 21.7% | 2 | | Jan 2026 | 10 | 3.4% | 6 | 70 | 24.1% | 2 | | Feb 2026 | 0 | 0% | 6 | 70 | 25% | 2 | | Mar 2026 | 10 | 2.4% | 5 | 70 | 16.7% | 2 | | Apr 2026 | 0 | 0% | 6 | 50 | 15.6% | 2 | | May 2026 | 30 | 7.7% | 3 | 70 | 17.9% | 2 | | Jun 2026 | 10 | 2.6% | 6 | 90 | 23.7% | 2 | | Jul 2026 | 10 | 3.2% | 5 | 70 | 22.6% | 2 | | Aug 2026 | 10 | 2.9% | 6 | 90 | 26.5% | 2 | | Sep 2026 | 10 | 3% | 6 | 70 | 21.2% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using JOE CA LTD’s and PKF Tauranga’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **JOE CA LTD**: Measured on the search term “joe ca”. - **PKF Tauranga**: Measured on the search term “pkf tauranga”. - [JOE CA LTD profile](/demand/nz/brands/joe-ca-ltd) - [PKF Tauranga profile](/demand/nz/brands/pkf-tauranga) - [All Tauranga accounting firms in New Zealand](/demand/nz/locations/tauranga/accounting-firms): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is JOE CA LTD or PKF Tauranga more popular in search? In September 2026, PKF Tauranga had more branded searches than JOE CA LTD among Tauranga accounting firms in New Zealand. PKF Tauranga had about 70 branded searches, while JOE CA LTD had 10. PKF Tauranga made up 21.2% of all Tauranga accounting firm searches we track, and JOE CA LTD accounted for 3%. ## Cite this page Brandwave. "JOE CA LTD vs PKF Tauranga: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/joe-ca-ltd-vs-pkf-tauranga This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/joe-ca-ltd-vs-pkf-tauranga. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.