--- title: "Jockey vs Victoria's Secret: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Jockey or Victoria's Secret? Compare estimated monthly branded-search demand and Share of Search inside the Lingerie brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/jockey-vs-victorias-secret" publisher: "Brandwave" --- # Jockey vs Victoria's Secret: Which is more popular by branded search in New Zealand? Which is more popular in search, Jockey or Victoria's Secret? Compare estimated monthly branded-search demand and Share of Search inside the Lingerie brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Jockey and Victoria's Secret - **Competitive set**: Lingerie brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Jockey Share of Search**: 1.4% - **Victoria's Secret Share of Search**: 5.6% ## Which is more popular in search, Jockey or Victoria's Secret? - In August 2026, Victoria's Secret had more branded searches than Jockey among lingerie brands in New Zealand. Victoria's Secret was estimated to have 5.7K branded searches compared to Jockey’s 1.4K, and held a 5.6% Share of Search versus Jockey’s 1.4%. - Victoria's Secret was ahead of Jockey in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Jockey’s estimated Share of Search among lingerie brands in New Zealand moved from 1.3% to 1.4%, and its estimated monthly branded searches held steady at 1.4K. - Across the 11 months ending August 2026, Victoria's Secret’s estimated Share of Search among lingerie brands in New Zealand moved from 7.8% to 5.6%, and its estimated monthly branded searches moved from 8.4K to 5.7K. ## How did search popularity change for New Zealand lingerie brands in August 2026? - Estimated monthly branded searches for Victoria's Secret in New Zealand fell 32% over 11 measured months, from 8.4K to 5.7K in August 2026. ## Month by month | Month | Jockey estimated searches | Jockey Share of Search | Jockey rank | Victoria's Secret estimated searches | Victoria's Secret Share of Search | Victoria's Secret rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.4K | 1.3% | 7 | 8.4K | 7.8% | 4 | | Nov 2025 | 1.8K | 1.2% | 7 | 6.9K | 4.6% | 5 | | Dec 2025 | 1.6K | 1.1% | 7 | 5.6K | 4% | 5 | | Jan 2026 | 1.2K | 1.1% | 7 | 4.6K | 4% | 5 | | Feb 2026 | 960 | 1% | 7 | 3.8K | 4% | 5 | | Mar 2026 | 1.2K | 1.1% | 7 | 4.6K | 4.5% | 5 | | Apr 2026 | 1.4K | 1.3% | 7 | 6.9K | 6.4% | 4 | | May 2026 | 1.5K | 1.4% | 7 | 5.6K | 5.1% | 5 | | Jun 2026 | 1.5K | 1.4% | 7 | 5.6K | 5.1% | 5 | | Jul 2026 | 1.3K | 1.2% | 7 | 5.6K | 5.3% | 5 | | Aug 2026 | 1.4K | 1.4% | 7 | 5.7K | 5.6% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Jockey’s and Victoria's Secret’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Jockey**: Measured on the search terms “jockey boxers”, “jockey bras”, “jockey briefs”, “jockey lingerie”, “jockey nz” and “jockey undies”, summed into one figure. - **Victoria's Secret**: Measured on the search terms “bare victorias secret”, “victorias secret”, “victorias secret fragrance”, “victorias secret lingerie”, “victorias secret lotion”, “victorias secret near me”, “victorias secret nz”, “victorias secret online”, “victorias secret ph”, “victorias secret underwear”, “victoriassecret”, “victoriassecret bras”, “victoriassecret com”, “victoriassecret lingerie”, “victoriassecret nz” and “victoriassecret underwear”, summed into one figure. - [Jockey profile](/demand/nz/brands/jockey) - [Victoria's Secret profile](/demand/nz/brands/victorias-secret) - [All lingerie brands in New Zealand](/demand/nz/categories/nz-lingerie-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Jockey or Victoria's Secret? In August 2026, Victoria's Secret had more branded searches than Jockey among lingerie brands in New Zealand. Victoria's Secret was estimated to have 5.7K branded searches compared to Jockey’s 1.4K, and held a 5.6% Share of Search versus Jockey’s 1.4%. ## Cite this page Brandwave. "Jockey vs Victoria's Secret: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/jockey-vs-victorias-secret This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/jockey-vs-victorias-secret. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.