---
title: "Jockey vs SAXX: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Jockey or SAXX? Compare estimated monthly branded-search demand and Share of Search inside the Underwear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/jockey-vs-saxx"
publisher: "Brandwave"
---

# Jockey vs SAXX: Which is more popular by branded search in New Zealand?

Which is more popular in search, Jockey or SAXX? Compare estimated monthly branded-search demand and Share of Search inside the Underwear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Jockey and SAXX
- **Competitive set**: Underwear brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Jockey Share of Search**: 3.2%
- **SAXX Share of Search**: 0.39%

## Which is more popular in search, Jockey or SAXX?

- In August 2026, Jockey had more branded searches than SAXX among underwear brands in New Zealand. Jockey was estimated to have 1.4K branded searches compared to SAXX’s 170, and held a 3.2% Share of Search versus SAXX’s 0.39%.
- Jockey was ahead of SAXX in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Jockey’s estimated Share of Search among underwear brands in New Zealand moved from 3.5% to 3.2%, and its estimated monthly branded searches held steady at 1.4K.
- Across the 11 months ending August 2026, SAXX’s estimated Share of Search among underwear brands in New Zealand moved from 0.3% to 0.39%, and its estimated monthly branded searches moved from 120 to 170.

## How did search popularity change for New Zealand underwear brands in August 2026?

- In August 2026, Jockey gained estimated Share of Search among underwear brands in New Zealand, from 2.7% to 3.2%.
- Estimated monthly branded searches for SAXX in New Zealand rose 41.7% over 11 measured months, from 120 to 170 in August 2026.

## Month by month

| Month | Jockey estimated searches | Jockey Share of Search | Jockey rank | SAXX estimated searches | SAXX Share of Search | SAXX rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.4K | 3.5% | 3 | 120 | 0.3% | 5 |
| Nov 2025 | 1.8K | 2.7% | 3 | 170 | 0.26% | 5 |
| Dec 2025 | 1.6K | 2.4% | 3 | 150 | 0.23% | 5 |
| Jan 2026 | 1.2K | 2.6% | 3 | 130 | 0.28% | 5 |
| Feb 2026 | 960 | 2.5% | 3 | 130 | 0.34% | 5 |
| Mar 2026 | 1.2K | 2.3% | 3 | 160 | 0.32% | 4 |
| Apr 2026 | 1.4K | 3.2% | 3 | 110 | 0.24% | 5 |
| May 2026 | 1.5K | 3.1% | 3 | 180 | 0.36% | 5 |
| Jun 2026 | 1.5K | 3% | 3 | 120 | 0.24% | 6 |
| Jul 2026 | 1.3K | 2.7% | 3 | 160 | 0.34% | 5 |
| Aug 2026 | 1.4K | 3.2% | 3 | 170 | 0.39% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Jockey’s and SAXX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Jockey**: Measured on the search terms “jockey boxers”, “jockey bras”, “jockey briefs”, “jockey lingerie”, “jockey nz” and “jockey undies”, summed into one figure.
- **SAXX**: Measured on the search terms “saxx”, “saxx boxers”, “saxx briefs”, “saxx near me” and “saxx nz”, summed into one figure.

- [Jockey profile](/demand/nz/brands/jockey)
- [SAXX profile](/demand/nz/brands/saxx)
- [All underwear brands in New Zealand](/demand/nz/categories/nz-mens-underwear-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Jockey or SAXX?

In August 2026, Jockey had more branded searches than SAXX among underwear brands in New Zealand. Jockey was estimated to have 1.4K branded searches compared to SAXX’s 170, and held a 3.2% Share of Search versus SAXX’s 0.39%.

## Cite this page

Brandwave. "Jockey vs SAXX: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/jockey-vs-saxx

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/jockey-vs-saxx. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.