--- title: "Jobber vs ServiceM8: Which is more popular in New Zealand?" description: "Is Jobber or ServiceM8 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Field service management platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/jobber-vs-servicem8" publisher: "Brandwave" --- # Jobber vs ServiceM8: Which is more popular in New Zealand? Is Jobber or ServiceM8 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Field service management platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Jobber and ServiceM8 - **Competitive set**: Field service management platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Jobber Share of Search**: 8.8% - **ServiceM8 Share of Search**: 10.2% ## Is Jobber or ServiceM8 more popular in search? - In September 2026, ServiceM8 had more branded searches than Jobber among field service management platforms in New Zealand. ServiceM8 had about 1,020 branded searches, while Jobber had 880. ServiceM8 made up 10.2% of all field service management platform searches we track, and Jobber accounted for 8.8%. - The lead changed hands 2 times in the 11 months ending September 2026: Jobber took it in August 2026, ServiceM8 took it in September 2026. - Across the 11 months ending September 2026, Jobber’s share of searches among field service management platforms in New Zealand moved from 5.4% to 8.8%, and its estimated monthly branded searches moved from 480 to 880. - Across the 11 months ending September 2026, ServiceM8’s share of searches among field service management platforms in New Zealand moved from 11.3% to 10.2%, and its estimated monthly branded searches held steady at 1K. ## Top field service management platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ServiceM8 was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Jobber was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. ServiceM8 was listed before Jobber in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tradify | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Fergus | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | ServiceM8 | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Simpro | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | NextMinute | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Jobber | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | ServiceTitan | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Housecall Pro | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Kickserv | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about field service management platforms - Asked ChatGPT "Which field service management platform should I use in New Zealand?": 1. Tradify, 2. Fergus, 3. ServiceM8, 4. Simpro - Asked ChatGPT "What are the best field service management platforms in New Zealand?": 1. Tradify, 2. Fergus, 3. ServiceM8, 4. NextMinute - Asked ChatGPT "What's the best field service management platform in New Zealand for trades jobs?": 1. Tradify, 2. Fergus, 3. ServiceM8, 4. Simpro - Searched Google, AI Overview "field service management software": 1. Simpro, 2. ServiceTitan, 3. Jobber, 4. Housecall Pro - Searched Google, AI Overview "job scheduling software": 1. NextMinute, 2. Jobber Not named in any answer: Kickserv. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand field service management platforms in September 2026? - In September 2026, Tradify overtook Jobber to become the leader among field service management platforms in New Zealand, with 44.7% of the searches. - In September 2026, Simpro overtook Jobber to rank 2nd among field service management platforms in New Zealand, with 21.9% of the searches. - In September 2026, ServiceM8 overtook Jobber to rank 3rd among field service management platforms in New Zealand, with 10.2% of the searches. - In September 2026, Jobber lost share of searches among field service management platforms in New Zealand, from 66.7% to 8.8%. ## How has branded search for Jobber and ServiceM8 changed in New Zealand over the last 12 months? | Month | Jobber estimated searches | Jobber Share of Search | Jobber rank | ServiceM8 estimated searches | ServiceM8 Share of Search | ServiceM8 rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 480 | 5.4% | 6 | 1K | 11.3% | 3 | | Dec 2025 | 390 | 5.7% | 5 | 890 | 13.1% | 3 | | Jan 2026 | 590 | 6.3% | 5 | 1K | 10.8% | 3 | | Feb 2026 | 590 | 6% | 5 | 1K | 10.2% | 3 | | Mar 2026 | 590 | 5% | 6 | 1.3K | 11.1% | 3 | | Apr 2026 | 590 | 5.9% | 5 | 1.3K | 13.2% | 3 | | May 2026 | 590 | 5.5% | 5 | 1K | 9.3% | 3 | | Jun 2026 | 720 | 7% | 5 | 1.3K | 12.7% | 3 | | Jul 2026 | 720 | 7.4% | 5 | 1K | 10.4% | 3 | | Aug 2026 | 18.1K | 66.7% | 1 | 1K | 3.7% | 4 | | Sep 2026 | 880 | 8.8% | 4 | 1K | 10.2% | 3 | | Oct 2026 | — | — | — | — | — | — | ## How are Jobber’s and ServiceM8’s branded searches counted? Brandwave collects information about searches that people make online using Jobber’s and ServiceM8’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Jobber**: Measured on the search term “jobber”. - **ServiceM8**: Measured on the search terms “service m8”, “ServiceM8” and “servicem8 app”, summed into one figure. - [Jobber profile](/demand/nz/brands/jobber) - [ServiceM8 profile](/demand/nz/brands/servicem8) - [All field service management platforms in New Zealand](/demand/nz/categories/nz-field-service-management-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Jobber or ServiceM8 more popular in search? In September 2026, ServiceM8 had more branded searches than Jobber among field service management platforms in New Zealand. ServiceM8 had about 1,020 branded searches, while Jobber had 880. ServiceM8 made up 10.2% of all field service management platform searches we track, and Jobber accounted for 8.8%. ## Cite this page Brandwave. "Jobber vs ServiceM8: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/jobber-vs-servicem8 This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/jobber-vs-servicem8. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.