---
title: "Jobber vs NextMinute: Which is more popular in New Zealand?"
description: "Is Jobber or NextMinute more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Field service management platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/jobber-vs-nextminute"
publisher: "Brandwave"
---

# Jobber vs NextMinute: Which is more popular in New Zealand?

Is Jobber or NextMinute more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Field service management platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Jobber and NextMinute
- **Competitive set**: Field service management platforms
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Jobber Share of Search**: 8.8%
- **NextMinute Share of Search**: 4.8%

## Is Jobber or NextMinute more popular in search?

- In September 2026, Jobber had more branded searches than NextMinute among field service management platforms in New Zealand. Jobber had about 880 branded searches, while NextMinute had 480. Jobber made up 8.8% of all field service management platform searches we track, and NextMinute accounted for 4.8%.
- The lead changed hands once in the 11 months ending September 2026: Jobber took it in June 2026.
- Across the 11 months ending September 2026, Jobber’s share of searches among field service management platforms in New Zealand moved from 5.4% to 8.8%, and its estimated monthly branded searches moved from 480 to 880.
- Across the 11 months ending September 2026, NextMinute’s share of searches among field service management platforms in New Zealand moved from 6.6% to 4.8%, and its estimated monthly branded searches moved from 590 to 480.

## Top field service management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Jobber was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. NextMinute was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. NextMinute was listed before Jobber in two out of three answers that named either.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Tradify | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| Fergus | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| ServiceM8 | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Simpro | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| NextMinute | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Jobber | 6th | 0 of 3 | 2 of 2 | 2 of 5 |
| ServiceTitan | 7th | 0 of 3 | 1 of 2 | 1 of 5 |
| Housecall Pro | 8th | 0 of 3 | 1 of 2 | 1 of 5 |
| Kickserv | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about field service management platforms

- Asked ChatGPT "Which field service management platform should I use in New Zealand?": 1. Tradify, 2. Fergus, 3. ServiceM8, 4. Simpro
- Asked ChatGPT "What are the best field service management platforms in New Zealand?": 1. Tradify, 2. Fergus, 3. ServiceM8, 4. NextMinute
- Asked ChatGPT "What's the best field service management platform in New Zealand for trades jobs?": 1. Tradify, 2. Fergus, 3. ServiceM8, 4. Simpro
- Searched Google, AI Overview "field service management software": 1. Simpro, 2. ServiceTitan, 3. Jobber, 4. Housecall Pro
- Searched Google, AI Overview "job scheduling software": 1. NextMinute, 2. Jobber

Not named in any answer: Kickserv.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand field service management platforms in September 2026?

- In September 2026, Tradify overtook Jobber to become the leader among field service management platforms in New Zealand, with 44.7% of the searches.
- In September 2026, Simpro overtook Jobber to rank 2nd among field service management platforms in New Zealand, with 21.9% of the searches.
- In September 2026, ServiceM8 overtook Jobber to rank 3rd among field service management platforms in New Zealand, with 10.2% of the searches.
- In September 2026, NextMinute gained share of searches among field service management platforms in New Zealand, from 2.2% to 4.8%.
- In September 2026, Jobber lost share of searches among field service management platforms in New Zealand, from 66.7% to 8.8%.

## How has branded search for Jobber and NextMinute changed in New Zealand over the last 12 months?

| Month | Jobber estimated searches | Jobber Share of Search | Jobber rank | NextMinute estimated searches | NextMinute Share of Search | NextMinute rank |
| --- | --- | --- | --- | --- | --- | --- |
| Nov 2025 | 480 | 5.4% | 6 | 590 | 6.6% | 5 |
| Dec 2025 | 390 | 5.7% | 5 | 390 | 5.7% | 6 |
| Jan 2026 | 590 | 6.3% | 5 | 590 | 6.3% | 6 |
| Feb 2026 | 590 | 6% | 5 | 590 | 6% | 6 |
| Mar 2026 | 590 | 5% | 6 | 720 | 6.1% | 5 |
| Apr 2026 | 590 | 5.9% | 5 | 590 | 5.9% | 6 |
| May 2026 | 590 | 5.5% | 5 | 590 | 5.5% | 6 |
| Jun 2026 | 720 | 7% | 5 | 590 | 5.7% | 6 |
| Jul 2026 | 720 | 7.4% | 5 | 480 | 4.9% | 6 |
| Aug 2026 | 18.1K | 66.7% | 1 | 590 | 2.2% | 6 |
| Sep 2026 | 880 | 8.8% | 4 | 480 | 4.8% | 6 |
| Oct 2026 | — | — | — | — | — | — |

## How are Jobber’s and NextMinute’s branded searches counted?

Brandwave collects information about searches that people make online using Jobber’s and NextMinute’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Jobber**: Measured on the search term “jobber”.
- **NextMinute**: Measured on the search terms “next minute” and “nextminute”, summed into one figure.

- [Jobber profile](/demand/nz/brands/jobber)
- [NextMinute profile](/demand/nz/brands/nextminute)
- [All field service management platforms in New Zealand](/demand/nz/categories/nz-field-service-management-platforms): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Jobber or NextMinute more popular in search?

In September 2026, Jobber had more branded searches than NextMinute among field service management platforms in New Zealand. Jobber had about 880 branded searches, while NextMinute had 480. Jobber made up 8.8% of all field service management platform searches we track, and NextMinute accounted for 4.8%.

## Cite this page

Brandwave. "Jobber vs NextMinute: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/jobber-vs-nextminute

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/jobber-vs-nextminute. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
