--- title: "Jo Malone vs Viktor&Rolf: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Jo Malone or Viktor&Rolf? Compare estimated monthly branded-search demand and Share of Search inside the Fragrance brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/jo-malone-vs-viktor-and-rolf" publisher: "Brandwave" --- # Jo Malone vs Viktor&Rolf: Which is more popular by branded search in New Zealand? Which is more popular in search, Jo Malone or Viktor&Rolf? Compare estimated monthly branded-search demand and Share of Search inside the Fragrance brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Jo Malone and Viktor&Rolf - **Competitive set**: Fragrance brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Jo Malone Share of Search**: 3.9% - **Viktor&Rolf Share of Search**: 1.1% ## Which is more popular in search, Jo Malone or Viktor&Rolf? - In August 2026, Jo Malone had more branded searches than Viktor&Rolf among fragrance brands in New Zealand. Jo Malone was estimated to have 7.1K branded searches compared to Viktor&Rolf’s 1.9K, and held a 3.9% Share of Search versus Viktor&Rolf’s 1.1%. - Jo Malone was ahead of Viktor&Rolf in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Jo Malone’s estimated Share of Search among fragrance brands in New Zealand moved from 4.2% to 3.9%, and its estimated monthly branded searches moved from 6.8K to 7.1K. - Across the 11 months ending August 2026, Viktor&Rolf’s estimated Share of Search among fragrance brands in New Zealand held steady at 1.1%, and its estimated monthly branded searches moved from 1.7K to 1.9K. ## How did search popularity change for New Zealand fragrance brands in August 2026? - In August 2026, Jo Malone lost estimated Share of Search among fragrance brands in New Zealand, from 4.6% to 3.9%. - Estimated monthly branded searches for Viktor&Rolf in New Zealand rose 11.6% over 11 measured months, from 1.7K to 1.9K in August 2026. ## Month by month | Month | Jo Malone estimated searches | Jo Malone Share of Search | Jo Malone rank | Viktor&Rolf estimated searches | Viktor&Rolf Share of Search | Viktor&Rolf rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.8K | 4.2% | 7 | 1.7K | 1.1% | 10 | | Nov 2025 | 9.8K | 5.2% | 7 | 2.4K | 1.2% | 10 | | Dec 2025 | 11.8K | 5.5% | 7 | 2.6K | 1.2% | 10 | | Jan 2026 | 5.8K | 3.8% | 7 | 1.4K | 0.94% | 10 | | Feb 2026 | 5.5K | 4% | 7 | 1.3K | 0.98% | 10 | | Mar 2026 | 6.5K | 4.5% | 7 | 1.6K | 1.1% | 10 | | Apr 2026 | 6.4K | 4.3% | 7 | 1.4K | 0.91% | 10 | | May 2026 | 7K | 4% | 7 | 2K | 1.1% | 10 | | Jun 2026 | 6.3K | 3.7% | 7 | 1.7K | 1% | 10 | | Jul 2026 | 7.5K | 4.6% | 7 | 2.3K | 1.4% | 10 | | Aug 2026 | 7.1K | 3.9% | 7 | 1.9K | 1.1% | 10 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Jo Malone’s and Viktor&Rolf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Jo Malone**: Measured on the search terms “english pear freesia jo malone”, “jo malone candle”, “jo malone cologne”, “jo malone diffuser”, “jo malone eau de parfum”, “jo malone london”, “jo malone london cologne”, “jo malone near me”, “jo malone nz”, “jo malone online”, “jo malone peony & blush suede”, “jo malone scents”, “jo malone wood sage and sea salt”, “jomalone”, “jomalone co nz”, “jomalone cologne”, “jomalone diffuser”, “jomalone fragrance” and “jomalone nz”, summed into one figure. - **Viktor&Rolf**: Measured on the search terms “spicebomb extreme viktor and rolf”, “viktor and rolf bonbon”, “viktor and rolf bonbon parfum”, “viktor and rolf flowerbomb”, “viktor and rolf flowerbomb extreme”, “viktor and rolf spicebomb”, “viktor rolf com”, “viktor&rolf eau de parfum”, “viktor&rolf flowerbomb eau de parfum”, “viktor&rolf flowerbomb perfume”, “viktor&rolf fragrance”, “viktor&rolf perfume”, “viktor&rolf spicebomb eau de toilette”, “viktorrolf” and “viktorrolf perfume”, summed into one figure. - [Jo Malone profile](/demand/nz/brands/jo-malone) - [Viktor&Rolf profile](/demand/nz/brands/viktor-and-rolf) - [All fragrance brands in New Zealand](/demand/nz/categories/nz-fragrance-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Jo Malone or Viktor&Rolf? In August 2026, Jo Malone had more branded searches than Viktor&Rolf among fragrance brands in New Zealand. Jo Malone was estimated to have 7.1K branded searches compared to Viktor&Rolf’s 1.9K, and held a 3.9% Share of Search versus Viktor&Rolf’s 1.1%. ## Cite this page Brandwave. "Jo Malone vs Viktor&Rolf: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/jo-malone-vs-viktor-and-rolf This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/jo-malone-vs-viktor-and-rolf. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.