--- title: "Jo Malone vs Tom Ford: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Jo Malone or Tom Ford? Compare estimated monthly branded-search demand and Share of Search inside the Fragrance brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/jo-malone-vs-tom-ford" publisher: "Brandwave" --- # Jo Malone vs Tom Ford: Which is more popular by branded search in New Zealand? Which is more popular in search, Jo Malone or Tom Ford? Compare estimated monthly branded-search demand and Share of Search inside the Fragrance brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Jo Malone and Tom Ford - **Competitive set**: Fragrance brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Jo Malone Share of Search**: 3.9% - **Tom Ford Share of Search**: 7.3% ## Which is more popular in search, Jo Malone or Tom Ford? - In August 2026, Tom Ford had more branded searches than Jo Malone among fragrance brands in New Zealand. Tom Ford was estimated to have 13.4K branded searches compared to Jo Malone’s 7.1K, and held a 7.3% Share of Search versus Jo Malone’s 3.9%. - Tom Ford was ahead of Jo Malone in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Jo Malone’s estimated Share of Search among fragrance brands in New Zealand moved from 4.2% to 3.9%, and its estimated monthly branded searches moved from 6.8K to 7.1K. - Across the 11 months ending August 2026, Tom Ford’s estimated Share of Search among fragrance brands in New Zealand moved from 8.7% to 7.3%, and its estimated monthly branded searches moved from 14K to 13.4K. ## How did search popularity change for New Zealand fragrance brands in August 2026? - In August 2026, Jo Malone lost estimated Share of Search among fragrance brands in New Zealand, from 4.6% to 3.9%. ## Month by month | Month | Jo Malone estimated searches | Jo Malone Share of Search | Jo Malone rank | Tom Ford estimated searches | Tom Ford Share of Search | Tom Ford rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.8K | 4.2% | 7 | 14K | 8.7% | 6 | | Nov 2025 | 9.8K | 5.2% | 7 | 13.3K | 7% | 6 | | Dec 2025 | 11.8K | 5.5% | 7 | 14.2K | 6.6% | 6 | | Jan 2026 | 5.8K | 3.8% | 7 | 11.1K | 7.2% | 6 | | Feb 2026 | 5.5K | 4% | 7 | 9.5K | 7% | 6 | | Mar 2026 | 6.5K | 4.5% | 7 | 10.5K | 7.3% | 6 | | Apr 2026 | 6.4K | 4.3% | 7 | 10.8K | 7.2% | 6 | | May 2026 | 7K | 4% | 7 | 11.9K | 6.8% | 6 | | Jun 2026 | 6.3K | 3.7% | 7 | 12.2K | 7.2% | 6 | | Jul 2026 | 7.5K | 4.6% | 7 | 12.1K | 7.5% | 6 | | Aug 2026 | 7.1K | 3.9% | 7 | 13.4K | 7.3% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Jo Malone’s and Tom Ford’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Jo Malone**: Measured on the search terms “english pear freesia jo malone”, “jo malone candle”, “jo malone cologne”, “jo malone diffuser”, “jo malone eau de parfum”, “jo malone london”, “jo malone london cologne”, “jo malone near me”, “jo malone nz”, “jo malone online”, “jo malone peony & blush suede”, “jo malone scents”, “jo malone wood sage and sea salt”, “jomalone”, “jomalone co nz”, “jomalone cologne”, “jomalone diffuser”, “jomalone fragrance” and “jomalone nz”, summed into one figure. - **Tom Ford**: Measured on the search terms “leather ombre tom ford”, “lost cherry tom ford”, “parfum tom ford oud wood”, “tom ford”, “tom ford black orchid”, “tom ford cologne”, “tom ford eau de parfum”, “tom ford ft”, “tom ford near me”, “tom ford new zealand”, “tom ford noir extreme”, “tom ford nz”, “tom ford online”, “tom ford parfum”, “tom ford spectacles”, “tom ford sun”, “tom ford tobacco vanille”, “tomford”, “tomford cologne”, “tomford com”, “tomford eau de parfum”, “tomford nz”, “tomford oud wood” and “tomford perfume”, summed into one figure. - [Jo Malone profile](/demand/nz/brands/jo-malone) - [Tom Ford profile](/demand/nz/brands/tom-ford) - [All fragrance brands in New Zealand](/demand/nz/categories/nz-fragrance-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Jo Malone or Tom Ford? In August 2026, Tom Ford had more branded searches than Jo Malone among fragrance brands in New Zealand. Tom Ford was estimated to have 13.4K branded searches compared to Jo Malone’s 7.1K, and held a 7.3% Share of Search versus Jo Malone’s 3.9%. ## Cite this page Brandwave. "Jo Malone vs Tom Ford: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/jo-malone-vs-tom-ford This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/jo-malone-vs-tom-ford. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.