--- title: "JMJ Lawyers vs RSM Law: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, JMJ Lawyers or RSM Law? Compare estimated monthly branded-search demand and Share of Search inside the Timaru law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/jmj-lawyers-vs-rsm-law" publisher: "Brandwave" --- # JMJ Lawyers vs RSM Law: Which is more popular by branded search in New Zealand? Which is more popular in search, JMJ Lawyers or RSM Law? Compare estimated monthly branded-search demand and Share of Search inside the Timaru law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: JMJ Lawyers and RSM Law - **Competitive set**: Timaru law firms - **Market**: New Zealand - **Month measured**: Aug 2026 - **JMJ Lawyers Share of Search**: 10.2% - **RSM Law Share of Search**: 23% ## Which is more popular in search, JMJ Lawyers or RSM Law? - In August 2026, RSM Law had more branded searches than JMJ Lawyers among timaru law firms in New Zealand. RSM Law was estimated to have 650 branded searches compared to JMJ Lawyers’ 290, and held a 23% Share of Search versus JMJ Lawyers’ 10.2%. - RSM Law was ahead of JMJ Lawyers in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, JMJ Lawyers’ estimated Share of Search among timaru law firms in New Zealand moved from 14.2% to 10.2%, and its estimated monthly branded searches moved from 340 to 290. - Across the 11 months ending August 2026, RSM Law’s estimated Share of Search among timaru law firms in New Zealand moved from 22.2% to 23%, and its estimated monthly branded searches moved from 530 to 650. ## How did search popularity change for New Zealand timaru law firms in August 2026? - In August 2026, Aoraki Legal overtook RSM Law to take the highest estimated Share of Search among timaru law firms in New Zealand, at 27.6%. - In August 2026, JMJ Lawyers lost estimated Share of Search among timaru law firms in New Zealand, from 12.2% to 10.2%. - In August 2026, RSM Law lost estimated Share of Search among timaru law firms in New Zealand, from 24.5% to 23%. ## Month by month | Month | JMJ Lawyers estimated searches | JMJ Lawyers Share of Search | JMJ Lawyers rank | RSM Law estimated searches | RSM Law Share of Search | RSM Law rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 340 | 14.2% | 4 | 530 | 22.2% | 2 | | Nov 2025 | 270 | 12.1% | 5 | 500 | 22.3% | 3 | | Dec 2025 | 200 | 10.8% | 5 | 410 | 22.2% | 3 | | Jan 2026 | 280 | 12.7% | 5 | 530 | 24.1% | 2 | | Feb 2026 | 270 | 12.9% | 4 | 500 | 23.9% | 2 | | Mar 2026 | 290 | 10% | 5 | 620 | 21.3% | 3 | | Apr 2026 | 230 | 10% | 5 | 480 | 21% | 3 | | May 2026 | 280 | 11.4% | 5 | 590 | 24% | 2 | | Jun 2026 | 330 | 13.3% | 5 | 620 | 24.9% | 2 | | Jul 2026 | 280 | 12.2% | 5 | 560 | 24.5% | 2 | | Aug 2026 | 290 | 10.2% | 5 | 650 | 23% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using JMJ Lawyers’ and RSM Law’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **JMJ Lawyers**: Measured on the search terms “jmj lawyers” and “jmj lawyers timaru”, summed into one figure. - **RSM Law**: Measured on the search terms “rsm law” and “rsm law timaru”, summed into one figure. - [JMJ Lawyers profile](/demand/nz/brands/jmj-lawyers) - [RSM Law profile](/demand/nz/brands/rsm-law) - [All timaru law firms in New Zealand](/demand/nz/categories/nz-timaru-law-firms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, JMJ Lawyers or RSM Law? In August 2026, RSM Law had more branded searches than JMJ Lawyers among timaru law firms in New Zealand. RSM Law was estimated to have 650 branded searches compared to JMJ Lawyers’ 290, and held a 23% Share of Search versus JMJ Lawyers’ 10.2%. ## Cite this page Brandwave. "JMJ Lawyers vs RSM Law: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/jmj-lawyers-vs-rsm-law This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/jmj-lawyers-vs-rsm-law. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.