---
title: "JLL vs NAI Harcourts: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, JLL or NAI Harcourts? Compare estimated monthly branded-search demand and Share of Search inside the Commercial real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/jll-vs-nai-harcourts"
publisher: "Brandwave"
---

# JLL vs NAI Harcourts: Which is more popular by branded search in New Zealand?

Which is more popular in search, JLL or NAI Harcourts? Compare estimated monthly branded-search demand and Share of Search inside the Commercial real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: JLL and NAI Harcourts
- **Competitive set**: Commercial real estate agencies
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **JLL Share of Search**: 9.9%
- **NAI Harcourts Share of Search**: 3.2%

## Which is more popular in search, JLL or NAI Harcourts?

- In August 2026, JLL had more branded searches than NAI Harcourts among commercial real estate agencies in New Zealand. JLL was estimated to have 770 branded searches compared to NAI Harcourts’ 250, and held a 9.9% Share of Search versus NAI Harcourts’ 3.2%.
- JLL was ahead of NAI Harcourts in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, JLL’s estimated Share of Search among commercial real estate agencies in New Zealand moved from 12% to 9.9%, and its estimated monthly branded searches moved from 940 to 770.
- Across the 11 months ending August 2026, NAI Harcourts’ estimated Share of Search among commercial real estate agencies in New Zealand moved from 3.7% to 3.2%, and its estimated monthly branded searches moved from 290 to 250.

## How did search popularity change for New Zealand commercial real estate agencies in August 2026?

- In August 2026, JLL gained estimated Share of Search among commercial real estate agencies in New Zealand, from 9.3% to 9.9%.
- In August 2026, NAI Harcourts lost estimated Share of Search among commercial real estate agencies in New Zealand, from 3.9% to 3.2%.

## Month by month

| Month | JLL estimated searches | JLL Share of Search | JLL rank | NAI Harcourts estimated searches | NAI Harcourts Share of Search | NAI Harcourts rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 940 | 12% | 3 | 290 | 3.7% | 5 |
| Nov 2025 | 770 | 10.7% | 3 | 350 | 4.9% | 5 |
| Dec 2025 | 530 | 9.9% | 3 | 130 | 2.4% | 6 |
| Jan 2026 | 630 | 10.3% | 3 | 180 | 3% | 6 |
| Feb 2026 | 740 | 9.4% | 3 | 290 | 3.7% | 5 |
| Mar 2026 | 1.1K | 12.3% | 3 | 280 | 3.2% | 5 |
| Apr 2026 | 920 | 12.5% | 3 | 240 | 3.3% | 6 |
| May 2026 | 740 | 9.9% | 3 | 290 | 3.9% | 5 |
| Jun 2026 | 670 | 8.3% | 4 | 260 | 3.2% | 6 |
| Jul 2026 | 600 | 9.3% | 4 | 250 | 3.9% | 5 |
| Aug 2026 | 770 | 9.9% | 4 | 250 | 3.2% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using JLL’s and NAI Harcourts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **JLL**: Measured on the search terms “jll”, “jll au”, “jll co”, “jll commercial property”, “jll lease”, “jll near me”, “jll nz” and “jll office space”, summed into one figure.
- **NAI Harcourts**: Measured on the search terms “nai harcourts” and “nai harcourts grenadier”, summed into one figure.

- [JLL profile](/demand/nz/brands/jll)
- [NAI Harcourts profile](/demand/nz/brands/nai-harcourts)
- [All commercial real estate agencies in New Zealand](/demand/nz/categories/nz-commercial-real-estate-agencies): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, JLL or NAI Harcourts?

In August 2026, JLL had more branded searches than NAI Harcourts among commercial real estate agencies in New Zealand. JLL was estimated to have 770 branded searches compared to NAI Harcourts’ 250, and held a 9.9% Share of Search versus NAI Harcourts’ 3.2%.

## Cite this page

Brandwave. "JLL vs NAI Harcourts: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/jll-vs-nai-harcourts

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/jll-vs-nai-harcourts. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.