--- title: "JJ’s Waste & Recycling vs Just Rubbish: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, JJ’s Waste & Recycling or Just Rubbish? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth waste management companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/jjs-waste-recycling-vs-just-rubbish" publisher: "Brandwave" --- # JJ’s Waste & Recycling vs Just Rubbish: Which is more popular by branded search in New Zealand? Which is more popular in search, JJ’s Waste & Recycling or Just Rubbish? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth waste management companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: JJ’s Waste & Recycling and Just Rubbish - **Competitive set**: New Plymouth waste management companies - **Market**: New Zealand - **Month measured**: Aug 2026 - **JJ’s Waste & Recycling Share of Search**: 58.3% - **Just Rubbish Share of Search**: 32.6% ## Which is more popular in search, JJ’s Waste & Recycling or Just Rubbish? - In August 2026, JJ’s Waste & Recycling had more branded searches than Just Rubbish among new plymouth waste management companies in New Zealand. JJ’s Waste & Recycling was estimated to have 770 branded searches compared to Just Rubbish’s 430, and held a 58.3% Share of Search versus Just Rubbish’s 32.6%. - JJ’s Waste & Recycling was ahead of Just Rubbish in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, JJ’s Waste & Recycling’s estimated Share of Search among new plymouth waste management companies in New Zealand moved from 51.8% to 58.3%, and its estimated monthly branded searches moved from 730 to 770. - Across the 11 months ending August 2026, Just Rubbish’s estimated Share of Search among new plymouth waste management companies in New Zealand moved from 37.6% to 32.6%, and its estimated monthly branded searches moved from 530 to 430. ## How did search popularity change for New Zealand new plymouth waste management companies in August 2026? - In August 2026, JJ’s Waste & Recycling gained estimated Share of Search among new plymouth waste management companies in New Zealand, from 57.4% to 58.3%. - In August 2026, Just Rubbish lost estimated Share of Search among new plymouth waste management companies in New Zealand, from 33.3% to 32.6%. ## Month by month | Month | JJ’s Waste & Recycling estimated searches | JJ’s Waste & Recycling Share of Search | JJ’s Waste & Recycling rank | Just Rubbish estimated searches | Just Rubbish Share of Search | Just Rubbish rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 730 | 51.8% | 1 | 530 | 37.6% | 2 | | Nov 2025 | 810 | 51.6% | 1 | 630 | 40.1% | 2 | | Dec 2025 | 770 | 49.7% | 1 | 590 | 38.1% | 2 | | Jan 2026 | 870 | 52.1% | 1 | 630 | 37.7% | 2 | | Feb 2026 | 650 | 49.2% | 1 | 530 | 40.2% | 2 | | Mar 2026 | 760 | 54.3% | 1 | 500 | 35.7% | 2 | | Apr 2026 | 670 | 54.9% | 1 | 440 | 36.1% | 2 | | May 2026 | 820 | 61.7% | 1 | 420 | 31.6% | 2 | | Jun 2026 | 750 | 56.4% | 1 | 480 | 36.1% | 2 | | Jul 2026 | 740 | 57.4% | 1 | 430 | 33.3% | 2 | | Aug 2026 | 770 | 58.3% | 1 | 430 | 32.6% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using JJ’s Waste & Recycling’s and Just Rubbish’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **JJ’s Waste & Recycling**: Measured on the search terms “jj's waste”, “jj's waste & recycling”, “jj’s waste & recycling”, “jj's waste & recycling palmerston north”, “jj’s waste & recycling palmerston north”, “jj's waste and recycling”, “jj’s waste and recycling”, “jj's waste recycling”, “jjs waste & recycling”, “jjs waste management” and “jjswaste”, summed into one figure. - **Just Rubbish**: Measured on the search terms “just rubbish”, “just rubbish bins”, “just rubbish bins new plymouth”, “just rubbish new plymouth”, “just rubbish skip bins”, “just rubbish skip hire” and “justrubbish”, summed into one figure. - [JJ’s Waste & Recycling profile](/demand/nz/brands/jjs-waste-recycling) - [Just Rubbish profile](/demand/nz/brands/just-rubbish) - [All new plymouth waste management companies in New Zealand](/demand/nz/categories/nz-new-plymouth-waste-management-companies): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, JJ’s Waste & Recycling or Just Rubbish? In August 2026, JJ’s Waste & Recycling had more branded searches than Just Rubbish among new plymouth waste management companies in New Zealand. JJ’s Waste & Recycling was estimated to have 770 branded searches compared to Just Rubbish’s 430, and held a 58.3% Share of Search versus Just Rubbish’s 32.6%. ## Cite this page Brandwave. "JJ’s Waste & Recycling vs Just Rubbish: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/jjs-waste-recycling-vs-just-rubbish This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/jjs-waste-recycling-vs-just-rubbish. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.