--- title: "Jira vs Trello: Which is searched more in New Zealand?" description: "Is Jira or Trello more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Project management software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/jira-vs-trello" publisher: "Brandwave" --- # Jira vs Trello: Which is searched more in New Zealand? Is Jira or Trello more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Project management software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Jira and Trello - **Competitive set**: Project management software - **Market**: New Zealand - **Month measured**: Sep 2026 - **Jira Share of Search**: 12.1% - **Trello Share of Search**: 18.7% ## Is Jira or Trello more popular in search? - In September 2026, Trello had more branded searches than Jira among project management software in New Zealand. Trello had about 8,340 branded searches, while Jira had 5,400. Trello made up 18.7% of all project management software searches we track, and Jira accounted for 12.1%. - Trello was ahead of Jira in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Jira’s share of searches among project management software in New Zealand moved from 10.5% to 12.1%, and its estimated monthly branded searches held steady at 5.4K. - Across the 12 months ending September 2026, Trello’s share of searches among project management software in New Zealand moved from 19.7% to 18.7%, and its estimated monthly branded searches moved from 10.1K to 8.3K. ## Top project management software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Trello was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Jira was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Jira and Trello were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Asana | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | monday.com | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | ClickUp | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Trello | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Smartsheet | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Microsoft Planner | 6th | 3 of 3 | 0 of 2 | 3 of 5 | | Jira | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Notion | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | WorkflowMax | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Basecamp | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Wrike | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Teamwork.com | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about project management software - Asked ChatGPT "Which project management tool should I use in New Zealand?": 1. monday.com, 2. Asana, 3. ClickUp, 4. Microsoft Planner, 5. Jira - Asked ChatGPT "What are the best project management tools in New Zealand?": 1. monday.com, 2. Asana, 3. ClickUp, 4. Jira, 5. Microsoft Planner, 6. Trello - Asked ChatGPT "What's the best project management tool in New Zealand for a small team?": 1. Asana, 2. ClickUp, 3. Trello, 4. monday.com, 5. Microsoft Planner - Searched Google, AI Overview "project management software nz": 1. Smartsheet, 2. monday.com, 3. Asana, 4. Trello, 5. ClickUp - Searched Google, AI Overview "best project management tool": 1. monday.com Not named in any answer: Notion, WorkflowMax, Basecamp, Wrike and Teamwork.com. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand project management software in September 2026? - In September 2026, Jira gained share of searches among project management software in New Zealand, from 10.9% to 12.1%. - In September 2026, Trello lost share of searches among project management software in New Zealand, from 20.8% to 18.7%. ## Month by month | Month | Jira estimated searches | Jira Share of Search | Jira rank | Trello estimated searches | Trello Share of Search | Trello rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.4K | 10.5% | 3 | 10.1K | 19.7% | 2 | | Nov 2025 | 4.4K | 9.4% | 4 | 10.1K | 21.5% | 2 | | Dec 2025 | 2.9K | 8.4% | 4 | 8.3K | 23.9% | 2 | | Jan 2026 | 4.4K | 9.8% | 3 | 8.3K | 18.4% | 2 | | Feb 2026 | 4.4K | 7.8% | 4 | 12.4K | 22% | 2 | | Mar 2026 | 6.6K | 10.5% | 3 | 15.1K | 23.9% | 2 | | Apr 2026 | 4.4K | 8.8% | 4 | 10.2K | 20.4% | 2 | | May 2026 | 5.4K | 9.9% | 3 | 12.5K | 22.9% | 2 | | Jun 2026 | 4.4K | 8.3% | 4 | 12.5K | 23.6% | 2 | | Jul 2026 | 4.4K | 9.1% | 3 | 10.3K | 21.3% | 2 | | Aug 2026 | 5.4K | 10.9% | 3 | 10.3K | 20.8% | 2 | | Sep 2026 | 5.4K | 12.1% | 3 | 8.3K | 18.7% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Jira’s and Trello’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Jira**: Measured on the search term “jira”. - **Trello**: Measured on the search terms “trello”, “trello app”, “trello kanban”, “trello planner”, “trello project management” and “trello software”, summed into one figure. - [Jira profile](/demand/nz/brands/jira) - [Trello profile](/demand/nz/brands/trello) - [All project management software in New Zealand](/demand/nz/categories/nz-project-management-software): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Jira or Trello more popular in search? In September 2026, Trello had more branded searches than Jira among project management software in New Zealand. Trello had about 8,340 branded searches, while Jira had 5,400. Trello made up 18.7% of all project management software searches we track, and Jira accounted for 12.1%. ## Cite this page Brandwave. "Jira vs Trello: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/jira-vs-trello This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/jira-vs-trello. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.