--- title: "Jira Service Management vs PagerDuty: Which is searched more in New Zealand?" description: "Is Jira Service Management or PagerDuty more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Incident management platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/jira-service-management-vs-pagerduty" publisher: "Brandwave" --- # Jira Service Management vs PagerDuty: Which is searched more in New Zealand? Is Jira Service Management or PagerDuty more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Incident management platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Jira Service Management and PagerDuty - **Competitive set**: Incident management platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Jira Service Management Share of Search**: 5% - **PagerDuty Share of Search**: 11.5% ## Is Jira Service Management or PagerDuty more popular in search? - In September 2026, PagerDuty had more branded searches than Jira Service Management among incident management platforms in New Zealand. PagerDuty had about 390 branded searches, while Jira Service Management had 170. PagerDuty made up 11.5% of all incident management platform searches we track, and Jira Service Management accounted for 5%. - PagerDuty was ahead of Jira Service Management in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Jira Service Management’s share of searches among incident management platforms in New Zealand moved from 5.1% to 5%, and its estimated monthly branded searches held steady at 170. - Across the 12 months ending September 2026, PagerDuty’s share of searches among incident management platforms in New Zealand moved from 11.6% to 11.5%, and its estimated monthly branded searches held steady at 390. ## Top incident management platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, PagerDuty appeared in all five answers. Jira Service Management was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. PagerDuty was listed before Jira Service Management in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | PagerDuty | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | ecoPortal | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | SiteApp Pro | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Rootly | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Jira Service Management | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | incident.io | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | FireHydrant | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Squadcast | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about incident management platforms - Asked ChatGPT "Which incident management platform should I use in New Zealand?": 1. ecoPortal, 2. SiteApp Pro, 3. PagerDuty - Asked ChatGPT "What are the best incident management platforms in New Zealand?": 1. ecoPortal, 2. SiteApp Pro, 3. PagerDuty, 4. incident.io, 5. Jira Service Management - Asked ChatGPT "What's the best incident management platform in New Zealand for a service outage?": 1. PagerDuty, 2. incident.io, 3. Jira Service Management - Searched Google, AI Overview "incident management platforms": 1. PagerDuty, 2. Jira Service Management, 3. Rootly - Searched Google, AI Overview "service outage software": 1. Rootly, 2. PagerDuty Not named in any answer: FireHydrant and Squadcast. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand incident management platforms in September 2026? - In September 2026, PagerDuty gained share of searches among incident management platforms in New Zealand, from 10% to 11.5%. - In September 2026, Jira Service Management lost share of searches among incident management platforms in New Zealand, from 6.5% to 5%. ## Month by month | Month | Jira Service Management estimated searches | Jira Service Management Share of Search | Jira Service Management rank | PagerDuty estimated searches | PagerDuty Share of Search | PagerDuty rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 170 | 5.1% | 5 | 390 | 11.6% | 4 | | Nov 2025 | 170 | 4.9% | 5 | 390 | 11.2% | 4 | | Dec 2025 | 110 | 4% | 5 | 320 | 11.8% | 4 | | Jan 2026 | 140 | 4.8% | 5 | 320 | 11% | 4 | | Feb 2026 | 170 | 5.2% | 5 | 390 | 11.9% | 4 | | Mar 2026 | 170 | 4.6% | 5 | 480 | 13.1% | 4 | | Apr 2026 | 140 | 4.5% | 5 | 390 | 12.6% | 4 | | May 2026 | 140 | 4.8% | 5 | 390 | 13.3% | 4 | | Jun 2026 | 210 | 6.1% | 5 | 390 | 11.3% | 4 | | Jul 2026 | 140 | 4.3% | 5 | 320 | 9.8% | 4 | | Aug 2026 | 210 | 6.5% | 5 | 320 | 10% | 4 | | Sep 2026 | 170 | 5% | 5 | 390 | 11.5% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Jira Service Management’s and PagerDuty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Jira Service Management**: Measured on the search terms “jira service management” and “jiraservicemanagement”, summed into one figure. - **PagerDuty**: Measured on the search term “pagerduty”. - [Jira Service Management profile](/demand/nz/brands/jira-service-management) - [PagerDuty profile](/demand/nz/brands/pagerduty) - [All incident management platforms in New Zealand](/demand/nz/categories/nz-incident-management-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Jira Service Management or PagerDuty more popular in search? In September 2026, PagerDuty had more branded searches than Jira Service Management among incident management platforms in New Zealand. PagerDuty had about 390 branded searches, while Jira Service Management had 170. PagerDuty made up 11.5% of all incident management platform searches we track, and Jira Service Management accounted for 5%. ## Cite this page Brandwave. "Jira Service Management vs PagerDuty: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/jira-service-management-vs-pagerduty This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/jira-service-management-vs-pagerduty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.