---
title: "Jimmy's Pies vs Ponsonby Pies: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Jimmy's Pies or Ponsonby Pies? Compare estimated monthly branded-search demand and Share of Search inside the Pie brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/jimmys-pies-vs-ponsonby-pies"
publisher: "Brandwave"
---

# Jimmy's Pies vs Ponsonby Pies: Which is more popular by branded search in New Zealand?

Which is more popular in search, Jimmy's Pies or Ponsonby Pies? Compare estimated monthly branded-search demand and Share of Search inside the Pie brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Jimmy's Pies and Ponsonby Pies
- **Competitive set**: Pie brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Jimmy's Pies Share of Search**: 14%
- **Ponsonby Pies Share of Search**: 5.7%

## Which is more popular in search, Jimmy's Pies or Ponsonby Pies?

- In August 2026, Jimmy's Pies had more branded searches than Ponsonby Pies among pie brands in New Zealand. Jimmy's Pies was estimated to have 640 branded searches compared to Ponsonby Pies’ 260, and held a 14% Share of Search versus Ponsonby Pies’ 5.7%.
- Jimmy's Pies was ahead of Ponsonby Pies in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Jimmy's Pies’ estimated Share of Search among pie brands in New Zealand moved from 7.8% to 14%, and its estimated monthly branded searches moved from 270 to 640.
- Across the 11 months ending August 2026, Ponsonby Pies’ estimated Share of Search among pie brands in New Zealand moved from 7.8% to 5.7%, and its estimated monthly branded searches moved from 270 to 260.

## How did search popularity change for New Zealand pie brands in August 2026?

- In August 2026, Jimmy's Pies lost estimated Share of Search among pie brands in New Zealand, from 18.9% to 14%.
- In August 2026, Ponsonby Pies lost estimated Share of Search among pie brands in New Zealand, from 7.4% to 5.7%.

## Month by month

| Month | Jimmy's Pies estimated searches | Jimmy's Pies Share of Search | Jimmy's Pies rank | Ponsonby Pies estimated searches | Ponsonby Pies Share of Search | Ponsonby Pies rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 270 | 7.8% | 3 | 270 | 7.8% | 4 |
| Nov 2025 | 270 | 8% | 3 | 220 | 6.5% | 4 |
| Dec 2025 | 410 | 11.5% | 3 | 220 | 6.1% | 4 |
| Jan 2026 | 410 | 10.8% | 3 | 270 | 7.1% | 4 |
| Feb 2026 | 330 | 9.7% | 3 | 220 | 6.5% | 4 |
| Mar 2026 | 740 | 17.5% | 3 | 330 | 7.8% | 4 |
| Apr 2026 | 620 | 16% | 3 | 270 | 7% | 4 |
| May 2026 | 510 | 13% | 3 | 280 | 7.1% | 4 |
| Jun 2026 | 630 | 13.9% | 3 | 300 | 6.6% | 4 |
| Jul 2026 | 790 | 18.9% | 3 | 310 | 7.4% | 4 |
| Aug 2026 | 640 | 14% | 3 | 260 | 5.7% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Jimmy's Pies’ and Ponsonby Pies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Jimmy's Pies**: Measured on the search terms “jimmys pies”, “jimmys pies menu”, “jimmys pies nz” and “jimmys pies order online”, summed into one figure.
- **Ponsonby Pies**: Measured on the search terms “ponsonby pies” and “ponsonby pies nz”, summed into one figure.

- [Jimmy's Pies profile](/demand/nz/brands/jimmys-pies)
- [Ponsonby Pies profile](/demand/nz/brands/ponsonby-pies)
- [All pie brands in New Zealand](/demand/nz/categories/nz-pie-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Jimmy's Pies or Ponsonby Pies?

In August 2026, Jimmy's Pies had more branded searches than Ponsonby Pies among pie brands in New Zealand. Jimmy's Pies was estimated to have 640 branded searches compared to Ponsonby Pies’ 260, and held a 14% Share of Search versus Ponsonby Pies’ 5.7%.

## Cite this page

Brandwave. "Jimmy's Pies vs Ponsonby Pies: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/jimmys-pies-vs-ponsonby-pies

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/jimmys-pies-vs-ponsonby-pies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.