--- title: "Jigsaw Staffing vs One21 Recruitment: Which is searched more in New Zealand?" description: "Is Jigsaw Staffing or One21 Recruitment more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tauranga recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/jigsaw-staffing-vs-one21-recruitment" publisher: "Brandwave" --- # Jigsaw Staffing vs One21 Recruitment: Which is searched more in New Zealand? Is Jigsaw Staffing or One21 Recruitment more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tauranga recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Jigsaw Staffing and One21 Recruitment - **Competitive set**: Tauranga recruitment agencies - **Market**: New Zealand - **Month measured**: Sep 2026 - **Jigsaw Staffing Share of Search**: 7.1% - **One21 Recruitment Share of Search**: 2.9% ## Is Jigsaw Staffing or One21 Recruitment more popular in search? - In September 2026, Jigsaw Staffing had more branded searches than One21 Recruitment among Tauranga recruitment agencies in New Zealand. Jigsaw Staffing had about 50 branded searches, while One21 Recruitment had 20. Jigsaw Staffing made up 7.1% of all Tauranga recruitment agency searches we track, and One21 Recruitment accounted for 2.9%. - Jigsaw Staffing was ahead of One21 Recruitment in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Jigsaw Staffing’s share of searches among Tauranga recruitment agencies in New Zealand moved from 9.3% to 7.1%, and its estimated monthly branded searches moved from 70 to 50. - Across the 12 months ending September 2026, One21 Recruitment’s share of searches among Tauranga recruitment agencies in New Zealand moved from 2.7% to 2.9%, and its estimated monthly branded searches held steady at 20. ## Top Tauranga recruitment agencies in ChatGPT and Google AI Overviews In three ChatGPT questions, both Jigsaw Staffing and One21 Recruitment showed up in all three answers. Jigsaw Staffing was listed before One21 Recruitment in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Jigsaw Staffing | 1st | 3 of 3 | 3 of 3 | | OneStaff | 2nd | 3 of 3 | 3 of 3 | | Tradestaff Tauranga | 3rd | 3 of 3 | 3 of 3 | | One21 Recruitment | 4th | 3 of 3 | 3 of 3 | | Ryan + Alexander | 5th | 2 of 3 | 2 of 3 | | Hays | Not ranked | 0 of 3 | 0 of 3 | | Madison Recruitment | Not ranked | 0 of 3 | 0 of 3 | | The Staffroom | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Tauranga recruitment agencies - Asked ChatGPT "Which recruitment agency should I hire in Tauranga, New Zealand?": 1. Jigsaw Staffing, 2. OneStaff, 3. Ryan + Alexander, 4. Tradestaff Tauranga, 5. One21 Recruitment - Asked ChatGPT "What are the best recruitment agencies in Tauranga, New Zealand?": 1. OneStaff, 2. Tradestaff Tauranga, 3. Jigsaw Staffing, 4. One21 Recruitment, 5. Ryan + Alexander - Asked ChatGPT "What's the best recruitment agency in Tauranga, New Zealand for a new employee?": 1. Jigsaw Staffing, 2. OneStaff, 3. Tradestaff Tauranga, 4. One21 Recruitment Not named in any answer: Hays, Madison Recruitment and The Staffroom. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Tauranga recruitment agencies in September 2026? - In September 2026, One21 Recruitment overtook The Staffroom to rank 7th among Tauranga recruitment agencies in New Zealand, with 2.9% of the searches. - In September 2026, Jigsaw Staffing lost share of searches among Tauranga recruitment agencies in New Zealand, from 12.9% to 7.1%. ## Month by month | Month | Jigsaw Staffing estimated searches | Jigsaw Staffing Share of Search | Jigsaw Staffing rank | One21 Recruitment estimated searches | One21 Recruitment Share of Search | One21 Recruitment rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 70 | 9.3% | 3 | 20 | 2.7% | 7 | | Nov 2025 | 40 | 4.2% | 4 | 20 | 2.1% | 7 | | Dec 2025 | 50 | 6.8% | 3 | 10 | 1.4% | 8 | | Jan 2026 | 30 | 3.7% | 6 | 10 | 1.2% | 8 | | Feb 2026 | 110 | 10.6% | 3 | 10 | 0.96% | 8 | | Mar 2026 | 70 | 7.9% | 3 | 10 | 1.1% | 8 | | Apr 2026 | 70 | 7.9% | 3 | 20 | 2.2% | 7 | | May 2026 | 90 | 8.4% | 3 | 30 | 2.8% | 6 | | Jun 2026 | 70 | 6.7% | 3 | 30 | 2.9% | 7 | | Jul 2026 | 90 | 10.1% | 3 | 20 | 2.2% | 7 | | Aug 2026 | 110 | 12.9% | 3 | 20 | 2.4% | 8 | | Sep 2026 | 50 | 7.1% | 3 | 20 | 2.9% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Jigsaw Staffing’s and One21 Recruitment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Jigsaw Staffing**: Measured on the search term “jigsaw staffing”. - **One21 Recruitment**: Measured on the search terms “one21 recruitment” and “one21 recruitment tauranga”, summed into one figure. - [Jigsaw Staffing profile](/demand/nz/brands/jigsaw-staffing) - [One21 Recruitment profile](/demand/nz/brands/one21-recruitment) - [All Tauranga recruitment agencies in New Zealand](/demand/nz/locations/tauranga/recruitment-agencies): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Jigsaw Staffing or One21 Recruitment more popular in search? In September 2026, Jigsaw Staffing had more branded searches than One21 Recruitment among Tauranga recruitment agencies in New Zealand. Jigsaw Staffing had about 50 branded searches, while One21 Recruitment had 20. Jigsaw Staffing made up 7.1% of all Tauranga recruitment agency searches we track, and One21 Recruitment accounted for 2.9%. ## Cite this page Brandwave. "Jigsaw Staffing vs One21 Recruitment: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/jigsaw-staffing-vs-one21-recruitment This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/jigsaw-staffing-vs-one21-recruitment. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.