---
title: "Jetmaster vs Kent: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Jetmaster or Kent? Compare estimated monthly branded-search demand and Share of Search inside the Fireplace and wood burner brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/jetmaster-vs-kent"
publisher: "Brandwave"
---

# Jetmaster vs Kent: Which is more popular by branded search in New Zealand?

Which is more popular in search, Jetmaster or Kent? Compare estimated monthly branded-search demand and Share of Search inside the Fireplace and wood burner brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Jetmaster and Kent
- **Competitive set**: Fireplace and wood burner brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Jetmaster Share of Search**: 3.5%
- **Kent Share of Search**: 5.3%

## Which is more popular in search, Jetmaster or Kent?

- In August 2026, Kent had more branded searches than Jetmaster among fireplace and wood burner brands in New Zealand. Kent was estimated to have 610 branded searches compared to Jetmaster’s 400, and held a 5.3% Share of Search versus Jetmaster’s 3.5%.
- The lead changed hands once in the 11 months ending August 2026: Kent took it in January 2026.
- Across the 11 months ending August 2026, Jetmaster’s estimated Share of Search among fireplace and wood burner brands in New Zealand moved from 2.5% to 3.5%, and its estimated monthly branded searches moved from 260 to 400.
- Across the 11 months ending August 2026, Kent’s estimated Share of Search among fireplace and wood burner brands in New Zealand moved from 2.1% to 5.3%, and its estimated monthly branded searches moved from 220 to 610.

## How did search popularity change for New Zealand fireplace and wood burner brands in August 2026?

- In August 2026, Kent lost estimated Share of Search among fireplace and wood burner brands in New Zealand, from 6.9% to 5.3%.
- In August 2026, Jetmaster rose from 6th to 5th among fireplace and wood burner brands in New Zealand.

## Month by month

| Month | Jetmaster estimated searches | Jetmaster Share of Search | Jetmaster rank | Kent estimated searches | Kent Share of Search | Kent rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 260 | 2.5% | 4 | 220 | 2.1% | 5 |
| Nov 2025 | 210 | 2.1% | 4 | 160 | 1.6% | 5 |
| Dec 2025 | 160 | 2.2% | 4 | 130 | 1.8% | 5 |
| Jan 2026 | 200 | 2.2% | 5 | 270 | 3% | 4 |
| Feb 2026 | 190 | 2.1% | 5 | 300 | 3.3% | 4 |
| Mar 2026 | 230 | 2.2% | 6 | 500 | 4.7% | 4 |
| Apr 2026 | 290 | 2.4% | 6 | 750 | 6.2% | 4 |
| May 2026 | 390 | 3.3% | 6 | 740 | 6.2% | 4 |
| Jun 2026 | 410 | 3.4% | 5 | 900 | 7.5% | 4 |
| Jul 2026 | 410 | 3.5% | 6 | 810 | 6.9% | 4 |
| Aug 2026 | 400 | 3.5% | 5 | 610 | 5.3% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Jetmaster’s and Kent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Jetmaster**: Measured on the search terms “jetmaster”, “jetmaster fireplace”, “jetmaster fires”, “jetmaster gas fire”, “jetmaster near me”, “jetmaster nz” and “jetmaster wood burner”, summed into one figure.
- **Kent**: Measured on the search terms “kent fire”, “kent fireplace”, “kent gas fire” and “kent wood burner”, summed into one figure.

- [Jetmaster profile](/demand/nz/brands/jetmaster)
- [Kent profile](/demand/nz/brands/kent)
- [All fireplace and wood burner brands in New Zealand](/demand/nz/categories/nz-fireplace-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Jetmaster or Kent?

In August 2026, Kent had more branded searches than Jetmaster among fireplace and wood burner brands in New Zealand. Kent was estimated to have 610 branded searches compared to Jetmaster’s 400, and held a 5.3% Share of Search versus Jetmaster’s 3.5%.

## Cite this page

Brandwave. "Jetmaster vs Kent: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/jetmaster-vs-kent

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/jetmaster-vs-kent. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.