---
title: "JCDecaux vs Jolly Billboards: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, JCDecaux or Jolly Billboards? Compare estimated monthly branded-search demand and Share of Search inside the Out-of-Home Advertising set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/jcdecaux-new-zealand-vs-jolly-billboards"
publisher: "Brandwave"
---

# JCDecaux vs Jolly Billboards: Which is more popular by branded search in New Zealand?

Which is more popular in search, JCDecaux or Jolly Billboards? Compare estimated monthly branded-search demand and Share of Search inside the Out-of-Home Advertising set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: JCDecaux and Jolly Billboards
- **Competitive set**: Out-of-Home Advertising
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **JCDecaux Share of Search**: 14.5%
- **Jolly Billboards Share of Search**: 3.5%

## Which is more popular in search, JCDecaux or Jolly Billboards?

- In August 2026, JCDecaux had more branded searches than Jolly Billboards among Out-of-Home advertising in New Zealand. JCDecaux was estimated to have 700 branded searches compared to Jolly Billboards’ 170, and held a 14.5% Share of Search versus Jolly Billboards’ 3.5%.
- JCDecaux was ahead of Jolly Billboards in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, JCDecaux’s estimated Share of Search among Out-of-Home advertising in New Zealand moved from 12.8% to 14.5%, and its estimated monthly branded searches moved from 560 to 700.
- Across the 11 months ending August 2026, Jolly Billboards’ estimated Share of Search among Out-of-Home advertising in New Zealand moved from 4.8% to 3.5%, and its estimated monthly branded searches moved from 210 to 170.

## How did search popularity change for New Zealand Out-of-Home advertising in August 2026?

- In August 2026, Jolly Billboards lost estimated Share of Search among Out-of-Home advertising in New Zealand, from 4.3% to 3.5%.
- In August 2026, JCDecaux lost estimated Share of Search among Out-of-Home advertising in New Zealand, from 15% to 14.5%.

## Month by month

| Month | JCDecaux estimated searches | JCDecaux Share of Search | JCDecaux rank | Jolly Billboards estimated searches | Jolly Billboards Share of Search | Jolly Billboards rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 560 | 12.8% | 4 | 210 | 4.8% | 7 |
| Nov 2025 | 560 | 14.1% | 4 | 140 | 3.5% | 7 |
| Dec 2025 | 410 | 14% | 4 | 90 | 3.1% | 8 |
| Jan 2026 | 520 | 11.4% | 4 | 110 | 2.4% | 7 |
| Feb 2026 | 520 | 14% | 4 | 140 | 3.8% | 7 |
| Mar 2026 | 550 | 11.9% | 4 | 170 | 3.7% | 7 |
| Apr 2026 | 520 | 13.7% | 5 | 140 | 3.7% | 8 |
| May 2026 | 540 | 11% | 4 | 170 | 3.5% | 7 |
| Jun 2026 | 500 | 12.9% | 4 | 170 | 4.4% | 7 |
| Jul 2026 | 590 | 15% | 3 | 170 | 4.3% | 8 |
| Aug 2026 | 700 | 14.5% | 3 | 170 | 3.5% | 8 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using JCDecaux’s and Jolly Billboards’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **JCDecaux**: Measured on the search terms “jcdecaux”, “jcdecaux airport”, “jcdecaux auckland”, “jcdecaux billboard”, “jcdecaux billboards”, “jcdecaux new zealand” and “jcdecaux nz”, summed into one figure.
- **Jolly Billboards**: Measured on the search term “Jolly Billboards”.

- [JCDecaux profile](/demand/nz/brands/jcdecaux-new-zealand)
- [Jolly Billboards profile](/demand/nz/brands/jolly-billboards)
- [All Out-of-Home advertising in New Zealand](/demand/nz/categories/out-of-home-advertising): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, JCDecaux or Jolly Billboards?

In August 2026, JCDecaux had more branded searches than Jolly Billboards among Out-of-Home advertising in New Zealand. JCDecaux was estimated to have 700 branded searches compared to Jolly Billboards’ 170, and held a 14.5% Share of Search versus Jolly Billboards’ 3.5%.

## Cite this page

Brandwave. "JCDecaux vs Jolly Billboards: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/jcdecaux-new-zealand-vs-jolly-billboards

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/jcdecaux-new-zealand-vs-jolly-billboards. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.