--- title: "JB Morrison vs Steens Law: Which is more popular in New Zealand?" description: "Is JB Morrison or Steens Law more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Rotorua law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/jb-morrison-vs-steens-law" publisher: "Brandwave" --- # JB Morrison vs Steens Law: Which is more popular in New Zealand? Is JB Morrison or Steens Law more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Rotorua law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: JB Morrison and Steens Law - **Competitive set**: Rotorua law firms - **Market**: New Zealand - **Month measured**: Oct 2026 - **JB Morrison Share of Search**: 12.9% - **Steens Law Share of Search**: 2.9% ## Is JB Morrison or Steens Law more popular in search? - In October 2026, JB Morrison had more branded searches than Steens Law among Rotorua law firms in New Zealand. JB Morrison had about 90 branded searches, while Steens Law had 20. JB Morrison made up 12.9% of all Rotorua law firm searches we track, and Steens Law accounted for 2.9%. - JB Morrison was ahead of Steens Law in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, JB Morrison’s share of searches among Rotorua law firms in New Zealand moved from 8.9% to 12.9%, and its estimated monthly branded searches moved from 70 to 90. - Across the 12 months ending October 2026, Steens Law’s share of searches among Rotorua law firms in New Zealand moved from 3.8% to 2.9%, and its estimated monthly branded searches moved from 30 to 20. ## Top Rotorua law firms in ChatGPT and Google AI Overviews In three ChatGPT questions, Steens Law appeared in all three answers. JB Morrison was mentioned in one out of three: in one of the three ChatGPT answers. Steens Law was listed before JB Morrison in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Steens Law | 1st | 3 of 3 | 3 of 3 | | Holland Beckett – Rotorua | 2nd | 3 of 3 | 3 of 3 | | Sandford Wall | 3rd | 3 of 3 | 3 of 3 | | Matthew Shaw Legal | 4th | 2 of 3 | 2 of 3 | | Alchemy Law | 5th | 2 of 3 | 2 of 3 | | Lance Lawson | 6th | 2 of 3 | 2 of 3 | | JB Morrison | 7th | 1 of 3 | 1 of 3 | | The Law Shop | Not ranked | 0 of 3 | 0 of 3 | | OSC Law | Not ranked | 0 of 3 | 0 of 3 | | Rodgers & Co | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Rotorua law firms - Asked ChatGPT "Which law firm should I hire in Rotorua, New Zealand?": 1. Steens Law, 2. Holland Beckett – Rotorua, 3. Sandford Wall, 4. Alchemy Law - Asked ChatGPT "What are the best law firms in Rotorua, New Zealand?": 1. Steens Law, 2. Sandford Wall, 3. Holland Beckett – Rotorua, 4. Matthew Shaw Legal, 5. Alchemy Law, 6. Lance Lawson, 7. JB Morrison - Asked ChatGPT "What's the best law firm in Rotorua, New Zealand for legal help?": 1. Steens Law, 2. Holland Beckett – Rotorua, 3. Sandford Wall, 4. Matthew Shaw Legal, 5. Lance Lawson Not named in any answer: The Law Shop, OSC Law and Rodgers & Co. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Rotorua law firms in October 2026? - In October 2026, Holland Beckett – Rotorua overtook JB Morrison to rank 3rd among Rotorua law firms in New Zealand, with 12.9% of the searches. - In October 2026, JB Morrison lost share of searches among Rotorua law firms in New Zealand, from 16.9% to 12.9%. - In October 2026, Steens Law lost share of searches among Rotorua law firms in New Zealand, from 5.2% to 2.9%. ## How has branded search for JB Morrison and Steens Law changed in New Zealand over the last 12 months? | Month | JB Morrison estimated searches | JB Morrison Share of Search | JB Morrison rank | Steens Law estimated searches | Steens Law Share of Search | Steens Law rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 70 | 8.9% | 5 | 30 | 3.8% | 7 | | Dec 2025 | 80 | 14% | 3 | 40 | 7% | 6 | | Jan 2026 | 60 | 9.2% | 4 | 30 | 4.6% | 7 | | Feb 2026 | 110 | 13.1% | 4 | 50 | 6% | 7 | | Mar 2026 | 110 | 14.9% | 3 | 40 | 5.4% | 6 | | Apr 2026 | 80 | 12.7% | 4 | 30 | 4.8% | 7 | | May 2026 | 140 | 17.9% | 3 | 30 | 3.8% | 7 | | Jun 2026 | 110 | 13.6% | 3 | 30 | 3.7% | 7 | | Jul 2026 | 90 | 12.5% | 4 | 40 | 5.6% | 7 | | Aug 2026 | 120 | 15% | 3 | 30 | 3.8% | 7 | | Sep 2026 | 130 | 16.9% | 3 | 40 | 5.2% | 7 | | Oct 2026 | 90 | 12.9% | 4 | 20 | 2.9% | 7 | ## How are JB Morrison’s and Steens Law’s branded searches counted? Brandwave collects information about searches that people make online using JB Morrison’s and Steens Law’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **JB Morrison**: Measured on the search terms “jb morrison”, “jb morrison lawyers” and “jb morrison rotorua”, summed into one figure. - **Steens Law**: Measured on the search term “steens law”. - [JB Morrison profile](/demand/nz/brands/jb-morrison) - [Steens Law profile](/demand/nz/brands/steens-law) - [All Rotorua law firms in New Zealand](/demand/nz/locations/rotorua/law-firms): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is JB Morrison or Steens Law more popular in search? In October 2026, JB Morrison had more branded searches than Steens Law among Rotorua law firms in New Zealand. JB Morrison had about 90 branded searches, while Steens Law had 20. JB Morrison made up 12.9% of all Rotorua law firm searches we track, and Steens Law accounted for 2.9%. ## Cite this page Brandwave. "JB Morrison vs Steens Law: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/jb-morrison-vs-steens-law This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/jb-morrison-vs-steens-law. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.