--- title: "JB Morrison vs Rainey Collins Lawyers: Which is more popular in New Zealand?" description: "Is JB Morrison or Rainey Collins Lawyers more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wellington law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/jb-morrison-vs-rainey-collins-lawyers" publisher: "Brandwave" --- # JB Morrison vs Rainey Collins Lawyers: Which is more popular in New Zealand? Is JB Morrison or Rainey Collins Lawyers more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wellington law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: JB Morrison and Rainey Collins Lawyers - **Competitive set**: Wellington law firms - **Market**: New Zealand - **Month measured**: Oct 2026 - **JB Morrison Share of Search**: 28.8% - **Rainey Collins Lawyers Share of Search**: 24.3% ## Is JB Morrison or Rainey Collins Lawyers more popular in search? - In October 2026, JB Morrison had more branded searches than Rainey Collins Lawyers among Wellington law firms in New Zealand. JB Morrison had about 320 branded searches, while Rainey Collins Lawyers had 270. JB Morrison made up 28.8% of all Wellington law firm searches we track, and Rainey Collins Lawyers accounted for 24.3%. - The lead changed hands 3 times in the 12 months ending October 2026: JB Morrison took it in April 2026, Rainey Collins Lawyers took it in May 2026, JB Morrison took it in September 2026. - Across the 12 months ending October 2026, JB Morrison’s share of searches among Wellington law firms in New Zealand moved from 21.5% to 28.8%, and its estimated monthly branded searches moved from 260 to 320. - Across the 12 months ending October 2026, Rainey Collins Lawyers’ share of searches among Wellington law firms in New Zealand moved from 22.3% to 24.3%, and its estimated monthly branded searches held steady at 270. ## Top Wellington law firms in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Rainey Collins Lawyers was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. JB Morrison did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Rainey Collins Lawyers | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Gibson Sheat Lawyers | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Gault Mitchell Law | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | JB Morrison | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Macalister Mazengarb | Not ranked | 0 of 3 | 1 of 1 | 1 of 4 | | Cameron Lawyers | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about Wellington law firms - Asked ChatGPT "Which law firm should I hire in Wellington, New Zealand?": 1. Gibson Sheat Lawyers, 2. Rainey Collins Lawyers, 3. Gault Mitchell Law - Asked ChatGPT "What are the best law firms in Wellington, New Zealand?": 1. Gault Mitchell Law, 2. Gibson Sheat Lawyers, 3. Rainey Collins Lawyers - Asked ChatGPT "What's the best law firm in Wellington, New Zealand for legal advice?": 1. Rainey Collins Lawyers, 2. Gault Mitchell Law, 3. Gibson Sheat Lawyers - Searched Google, AI Overview "business lawyer wellington": 1. Gibson Sheat Lawyers, 2. Macalister Mazengarb Not named in any answer: JB Morrison and Cameron Lawyers. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Wellington law firms in October 2026? - In October 2026, Rainey Collins Lawyers gained share of searches among Wellington law firms in New Zealand, from 21.1% to 24.3%. - In October 2026, JB Morrison lost share of searches among Wellington law firms in New Zealand, from 30.5% to 28.8%. ## How has branded search for JB Morrison and Rainey Collins Lawyers changed in New Zealand over the last 12 months? | Month | JB Morrison estimated searches | JB Morrison Share of Search | JB Morrison rank | Rainey Collins Lawyers estimated searches | Rainey Collins Lawyers Share of Search | Rainey Collins Lawyers rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 260 | 21.5% | 2 | 270 | 22.3% | 1 | | Dec 2025 | 210 | 19.6% | 2 | 330 | 30.8% | 1 | | Jan 2026 | 210 | 23.9% | 1 | 210 | 23.9% | 2 | | Feb 2026 | 260 | 21.5% | 2 | 260 | 21.5% | 3 | | Mar 2026 | 390 | 25% | 1 | 390 | 25% | 2 | | Apr 2026 | 320 | 26.4% | 1 | 270 | 22.3% | 2 | | May 2026 | 260 | 18.8% | 4 | 330 | 23.9% | 1 | | Jun 2026 | 260 | 20.6% | 3 | 330 | 26.2% | 1 | | Jul 2026 | 260 | 21.7% | 3 | 330 | 27.5% | 1 | | Aug 2026 | 320 | 24.8% | 2 | 330 | 25.6% | 1 | | Sep 2026 | 390 | 30.5% | 1 | 270 | 21.1% | 2 | | Oct 2026 | 320 | 28.8% | 1 | 270 | 24.3% | 2 | ## How are JB Morrison’s and Rainey Collins Lawyers’ branded searches counted? Brandwave collects information about searches that people make online using JB Morrison’s and Rainey Collins Lawyers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **JB Morrison**: Measured on the search term “jb morrison”. - **Rainey Collins Lawyers**: Measured on the search terms “rainey collins lawyers” and “rainey collins lawyers wellington”, summed into one figure. - [JB Morrison profile](/demand/nz/brands/jb-morrison) - [Rainey Collins Lawyers profile](/demand/nz/brands/rainey-collins-lawyers) - [All Wellington law firms in New Zealand](/demand/nz/locations/wellington/law-firms): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is JB Morrison or Rainey Collins Lawyers more popular in search? In October 2026, JB Morrison had more branded searches than Rainey Collins Lawyers among Wellington law firms in New Zealand. JB Morrison had about 320 branded searches, while Rainey Collins Lawyers had 270. JB Morrison made up 28.8% of all Wellington law firm searches we track, and Rainey Collins Lawyers accounted for 24.3%. ## Cite this page Brandwave. "JB Morrison vs Rainey Collins Lawyers: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/jb-morrison-vs-rainey-collins-lawyers This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/jb-morrison-vs-rainey-collins-lawyers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.