--- title: "JB Hi-Fi vs Smiths City: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, JB Hi-Fi or Smiths City? Compare estimated monthly branded-search demand and Share of Search inside the Appliance and Electronics Retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/jb-hi-fi-vs-smiths-city-2026" publisher: "Brandwave" --- # JB Hi-Fi vs Smiths City: Which is more popular by branded search in New Zealand? Which is more popular in search, JB Hi-Fi or Smiths City? Compare estimated monthly branded-search demand and Share of Search inside the Appliance and Electronics Retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: JB Hi-Fi and Smiths City - **Competitive set**: Appliance and Electronics Retailers - **Market**: New Zealand - **Month measured**: Aug 2026 - **JB Hi-Fi Share of Search**: 23.5% - **Smiths City Share of Search**: 0.34% ## Which is more popular in search, JB Hi-Fi or Smiths City? - In August 2026, JB Hi-Fi had more branded searches than Smiths City among appliance and electronics retailers in New Zealand. JB Hi-Fi was estimated to have 261K branded searches compared to Smiths City’s 3.8K, and held a 23.5% Share of Search versus Smiths City’s 0.34%. - JB Hi-Fi was ahead of Smiths City in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, JB Hi-Fi’s estimated Share of Search among appliance and electronics retailers in New Zealand moved from 22.4% to 23.5%, and its estimated monthly branded searches moved from 298K to 261K. - Across the 11 months ending August 2026, Smiths City’s estimated Share of Search among appliance and electronics retailers in New Zealand moved from 0.52% to 0.34%, and its estimated monthly branded searches moved from 6.9K to 3.8K. ## How did search popularity change for New Zealand appliance and electronics retailers in August 2026? - Estimated monthly branded searches for Smiths City in New Zealand fell 45.3% over 11 measured months, from 6.9K to 3.8K in August 2026. - Estimated monthly branded searches for JB Hi-Fi in New Zealand fell 12.6% over 11 measured months, from 298K to 261K in August 2026. ## Month by month | Month | JB Hi-Fi estimated searches | JB Hi-Fi Share of Search | JB Hi-Fi rank | Smiths City estimated searches | Smiths City Share of Search | Smiths City rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 298K | 22.4% | 3 | 6.9K | 0.52% | 7 | | Nov 2025 | 440K | 22.5% | 3 | 4.6K | 0.24% | 7 | | Dec 2025 | 458K | 24.5% | 3 | 4.7K | 0.25% | 7 | | Jan 2026 | 311K | 23.1% | 3 | 3.8K | 0.28% | 7 | | Feb 2026 | 255K | 22.7% | 3 | 2.5K | 0.22% | 7 | | Mar 2026 | 264K | 21.2% | 3 | 3.8K | 0.3% | 7 | | Apr 2026 | 315K | 25.3% | 3 | 3.8K | 0.3% | 7 | | May 2026 | 266K | 22.2% | 3 | 2.5K | 0.21% | 7 | | Jun 2026 | 265K | 23.9% | 3 | 2K | 0.18% | 7 | | Jul 2026 | 265K | 23.6% | 3 | 3.8K | 0.33% | 7 | | Aug 2026 | 261K | 23.5% | 3 | 3.8K | 0.34% | 7 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using JB Hi-Fi’s and Smiths City’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **JB Hi-Fi**: Measured on the search terms “ipad jb hi fi”, “JB Hi Fi”, “jb hi fi appliances”, “jb hi fi bayfair”, “jb hi fi botany”, “jb hi fi chromebook”, “jb hi fi computers”, “jb hi fi dvds”, “jb hi fi electronics”, “jb hi fi games”, “jb hi fi head phones”, “jb hi fi laptops”, “jb hi fi lower hutt”, “jb hi fi near me”, “jb hi fi online”, “jb hi fi phones”, “jb hi fi pokemon”, “jb hi fi ps5”, “jb hi fi queen street”, “jb hi fi sale”, “jb hi fi sylvia park”, “jb hi fi tvs”, “jbhifi botany”, “jbhifi co nz”, “jbhifi games”, “jbhifi nz”, “jbhifi ps5”, “jbhifi queen street”, “kindle jb hi fi” and “ps5 jb hi fi”, summed into one figure. - **Smiths City**: Measured on the search terms “Smiths City”, “smiths city appliances”, “smiths city beds”, “smiths city computers”, “smiths city furniture”, “smiths city laptops”, “smiths city mattresses” and “smiths city tvs”, summed into one figure. - [JB Hi-Fi profile](/demand/nz/brands/jb-hi-fi) - [Smiths City profile](/demand/nz/brands/smiths-city-2026) - [All appliance and electronics retailers in New Zealand](/demand/nz/categories/nz-appliance-and-electronics-retailers): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, JB Hi-Fi or Smiths City? In August 2026, JB Hi-Fi had more branded searches than Smiths City among appliance and electronics retailers in New Zealand. JB Hi-Fi was estimated to have 261K branded searches compared to Smiths City’s 3.8K, and held a 23.5% Share of Search versus Smiths City’s 0.34%. ## Cite this page Brandwave. "JB Hi-Fi vs Smiths City: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/jb-hi-fi-vs-smiths-city-2026 This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/jb-hi-fi-vs-smiths-city-2026. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.