--- title: "JB Hi-Fi vs PlayTech: Which is searched more in New Zealand?" description: "Is JB Hi-Fi or PlayTech more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Computer retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/jb-hi-fi-vs-playtech" publisher: "Brandwave" --- # JB Hi-Fi vs PlayTech: Which is searched more in New Zealand? Is JB Hi-Fi or PlayTech more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Computer retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: JB Hi-Fi and PlayTech - **Competitive set**: Computer retailers - **Market**: New Zealand - **Month measured**: Sep 2026 - **JB Hi-Fi Share of Search**: 31.6% - **PlayTech Share of Search**: <0.01% ## Is JB Hi-Fi or PlayTech more popular in search? - In September 2026, JB Hi-Fi had more branded searches than PlayTech among computer retailers in New Zealand. JB Hi-Fi had about 253,000 branded searches, while PlayTech had 60. JB Hi-Fi made up 31.6% of all computer retailer searches we track, and PlayTech accounted for <0.01%. - JB Hi-Fi was ahead of PlayTech in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, JB Hi-Fi’s share of searches among computer retailers in New Zealand moved from 27.7% to 31.6%, and its estimated monthly branded searches held steady at 253K. - Across the 12 months ending September 2026, PlayTech’s share of searches among computer retailers in New Zealand held steady at <0.01%, and its estimated monthly branded searches moved from 80 to 60. ## Top computer retailers in ChatGPT and Google AI Overviews In three ChatGPT questions, JB Hi-Fi appeared in all three answers. PlayTech was mentioned in two out of three: in two of the three ChatGPT answers. JB Hi-Fi was listed before PlayTech in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | PB Tech | 1st | 3 of 3 | 3 of 3 | | Computer Lounge | 2nd | 3 of 3 | 3 of 3 | | Noel Leeming | 3rd | 3 of 3 | 3 of 3 | | JB Hi-Fi | 4th | 3 of 3 | 3 of 3 | | Extreme PC | 5th | 1 of 3 | 1 of 3 | | PlayTech | 6th | 2 of 3 | 2 of 3 | | Ascent | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about computer retailers - Asked ChatGPT "Which computer retailer should I shop at in New Zealand?": 1. PB Tech, 2. Computer Lounge, 3. Noel Leeming, 4. JB Hi-Fi, 5. PlayTech - Asked ChatGPT "What are the best computer retailers in New Zealand?": 1. PB Tech, 2. Computer Lounge, 3. Extreme PC, 4. Noel Leeming, 5. JB Hi-Fi, 6. PlayTech - Asked ChatGPT "What's the best computer retailer in New Zealand for a new laptop?": 1. PB Tech, 2. JB Hi-Fi, 3. Noel Leeming, 4. Computer Lounge Not named in any answer: Ascent. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand computer retailers in September 2026? - In September 2026, JB Hi-Fi gained share of searches among computer retailers in New Zealand, from 27.4% to 31.6%. - Estimated monthly branded searches for PlayTech in New Zealand fell 25% over 12 measured months, from 80 to 60 in September 2026. ## Month by month | Month | JB Hi-Fi estimated searches | JB Hi-Fi Share of Search | JB Hi-Fi rank | PlayTech estimated searches | PlayTech Share of Search | PlayTech rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 253K | 27.7% | 3 | 80 | <0.01% | 6 | | Nov 2025 | 378K | 27.6% | 3 | 100 | <0.01% | 6 | | Dec 2025 | 380K | 29.8% | 3 | 80 | <0.01% | 6 | | Jan 2026 | 254K | 27.7% | 3 | 80 | <0.01% | 6 | | Feb 2026 | 208K | 27.6% | 3 | 80 | 0.01% | 6 | | Mar 2026 | 209K | 25.6% | 3 | 100 | 0.01% | 6 | | Apr 2026 | 255K | 31.5% | 3 | 80 | <0.01% | 6 | | May 2026 | 209K | 27.3% | 3 | 80 | 0.01% | 6 | | Jun 2026 | 208K | 27.4% | 3 | 60 | <0.01% | 6 | | Jul 2026 | 209K | 27.3% | 3 | 60 | <0.01% | 6 | | Aug 2026 | 208K | 27.4% | 3 | 30 | <0.01% | 6 | | Sep 2026 | 253K | 31.6% | 3 | 60 | <0.01% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using JB Hi-Fi’s and PlayTech’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **JB Hi-Fi**: Measured on the search terms “ipad jb hi fi”, “JB Hi Fi”, “jb hi fi bayfair”, “jb hi fi botany”, “jb hi fi chromebook”, “jb hi fi dvds”, “jb hi fi phones”, “jb hi fi pokemon”, “jb hi fi sale”, “jbhifi botany”, “jbhifi queen street” and “kindle jb hi fi”, summed into one figure. - **PlayTech**: Measured on the search terms “playtech computers” and “playtech gaming pc”, summed into one figure. - [JB Hi-Fi profile](/demand/nz/brands/jb-hi-fi) - [PlayTech profile](/demand/nz/brands/playtech) - [All computer retailers in New Zealand](/demand/nz/categories/nz-computer-retailers): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is JB Hi-Fi or PlayTech more popular in search? In September 2026, JB Hi-Fi had more branded searches than PlayTech among computer retailers in New Zealand. JB Hi-Fi had about 253,000 branded searches, while PlayTech had 60. JB Hi-Fi made up 31.6% of all computer retailer searches we track, and PlayTech accounted for <0.01%. ## Cite this page Brandwave. "JB Hi-Fi vs PlayTech: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/jb-hi-fi-vs-playtech This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/jb-hi-fi-vs-playtech. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.