--- title: "JB Hi-Fi vs Mighty Ape: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, JB Hi-Fi or Mighty Ape? Compare estimated monthly branded-search demand and Share of Search inside the Video game retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/jb-hi-fi-vs-mighty-ape" publisher: "Brandwave" --- # JB Hi-Fi vs Mighty Ape: Which is more popular by branded search in New Zealand? Which is more popular in search, JB Hi-Fi or Mighty Ape? Compare estimated monthly branded-search demand and Share of Search inside the Video game retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: JB Hi-Fi and Mighty Ape - **Competitive set**: Video game retailers - **Market**: New Zealand - **Month measured**: Aug 2026 - **JB Hi-Fi Share of Search**: 34.9% - **Mighty Ape Share of Search**: 18.7% ## Which is more popular in search, JB Hi-Fi or Mighty Ape? - In August 2026, JB Hi-Fi had more branded searches than Mighty Ape among video game retailers in New Zealand. JB Hi-Fi was estimated to have 261K branded searches compared to Mighty Ape’s 140K, and held a 34.9% Share of Search versus Mighty Ape’s 18.7%. - JB Hi-Fi was ahead of Mighty Ape in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, JB Hi-Fi’s estimated Share of Search among video game retailers in New Zealand moved from 31.4% to 34.9%, and its estimated monthly branded searches moved from 298K to 261K. - Across the 11 months ending August 2026, Mighty Ape’s estimated Share of Search among video game retailers in New Zealand moved from 18% to 18.7%, and its estimated monthly branded searches moved from 171K to 140K. ## How did search popularity change for New Zealand video game retailers in August 2026? - Estimated monthly branded searches for Mighty Ape in New Zealand fell 18.2% over 11 measured months, from 171K to 140K in August 2026. - Estimated monthly branded searches for JB Hi-Fi in New Zealand fell 12.6% over 11 measured months, from 298K to 261K in August 2026. ## Month by month | Month | JB Hi-Fi estimated searches | JB Hi-Fi Share of Search | JB Hi-Fi rank | Mighty Ape estimated searches | Mighty Ape Share of Search | Mighty Ape rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 298K | 31.4% | 2 | 171K | 18% | 3 | | Nov 2025 | 440K | 32% | 2 | 264K | 19.2% | 3 | | Dec 2025 | 458K | 30.3% | 2 | 310K | 20.5% | 3 | | Jan 2026 | 311K | 21.5% | 3 | 171K | 11.8% | 4 | | Feb 2026 | 255K | 34.2% | 2 | 141K | 18.8% | 3 | | Mar 2026 | 264K | 34.9% | 2 | 140K | 18.5% | 3 | | Apr 2026 | 315K | 38.4% | 2 | 140K | 17.1% | 3 | | May 2026 | 266K | 34.3% | 2 | 140K | 18.1% | 3 | | Jun 2026 | 265K | 35% | 2 | 140K | 18.6% | 3 | | Jul 2026 | 265K | 34.6% | 2 | 140K | 18.3% | 3 | | Aug 2026 | 261K | 34.9% | 2 | 140K | 18.7% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using JB Hi-Fi’s and Mighty Ape’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **JB Hi-Fi**: Measured on the search terms “ipad jb hi fi”, “JB Hi Fi”, “jb hi fi appliances”, “jb hi fi bayfair”, “jb hi fi botany”, “jb hi fi chromebook”, “jb hi fi computers”, “jb hi fi dvds”, “jb hi fi electronics”, “jb hi fi games”, “jb hi fi head phones”, “jb hi fi laptops”, “jb hi fi lower hutt”, “jb hi fi near me”, “jb hi fi online”, “jb hi fi phones”, “jb hi fi pokemon”, “jb hi fi ps5”, “jb hi fi queen street”, “jb hi fi sale”, “jb hi fi sylvia park”, “jb hi fi tvs”, “jbhifi botany”, “jbhifi co nz”, “jbhifi games”, “jbhifi nz”, “jbhifi ps5”, “jbhifi queen street”, “kindle jb hi fi” and “ps5 jb hi fi”, summed into one figure. - **Mighty Ape**: Measured on the search terms “contact mighty ape”, “Mighty Ape”, “mighty ape address”, “mighty ape after pay”, “mighty ape app”, “mighty ape au”, “mighty ape auckland”, “mighty ape books”, “mighty ape christchurch”, “mighty ape co nz”, “mighty ape contact”, “mighty ape games”, “mighty ape hours”, “mighty ape jellycat”, “mighty ape lego”, “mighty ape mobile”, “mighty ape near me”, “mighty ape new zealand”, “mighty ape nz”, “mighty ape nz store”, “mighty ape online”, “mighty ape online shopping”, “mighty ape opening hours”, “mighty ape phones”, “mighty ape pokemon”, “mighty ape ps5”, “mighty ape sale”, “mighty ape shop”, “mighty ape silverdale”, “mighty ape store”, “mighty ape stores”, “mighty ape toys”, “mighty ape wellington”, “mightyapenz”, “ps5 mighty ape” and “the mighty ape”, summed into one figure. - [JB Hi-Fi profile](/demand/nz/brands/jb-hi-fi) - [Mighty Ape profile](/demand/nz/brands/mighty-ape) - [All video game retailers in New Zealand](/demand/nz/categories/nz-video-game-retailers): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, JB Hi-Fi or Mighty Ape? In August 2026, JB Hi-Fi had more branded searches than Mighty Ape among video game retailers in New Zealand. JB Hi-Fi was estimated to have 261K branded searches compared to Mighty Ape’s 140K, and held a 34.9% Share of Search versus Mighty Ape’s 18.7%. ## Cite this page Brandwave. "JB Hi-Fi vs Mighty Ape: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/jb-hi-fi-vs-mighty-ape This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/jb-hi-fi-vs-mighty-ape. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.