---
title: "Jazz vs Zespri: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Jazz or Zespri? Compare estimated monthly branded-search demand and Share of Search inside the Fruit brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/jazz-vs-zespri"
publisher: "Brandwave"
---

# Jazz vs Zespri: Which is more popular by branded search in New Zealand?

Which is more popular in search, Jazz or Zespri? Compare estimated monthly branded-search demand and Share of Search inside the Fruit brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Jazz and Zespri
- **Competitive set**: Fruit brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Jazz Share of Search**: 4.6%
- **Zespri Share of Search**: 78.8%

## Which is more popular in search, Jazz or Zespri?

- In August 2026, Zespri had more branded searches than Jazz among fruit brands in New Zealand. Zespri was estimated to have 6.7K branded searches compared to Jazz’s 390, and held a 78.8% Share of Search versus Jazz’s 4.6%.
- Zespri was ahead of Jazz in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Jazz’s estimated Share of Search among fruit brands in New Zealand moved from 2.4% to 4.6%, and its estimated monthly branded searches moved from 260 to 390.
- Across the 11 months ending August 2026, Zespri’s estimated Share of Search among fruit brands in New Zealand moved from 83.7% to 78.8%, and its estimated monthly branded searches moved from 8.9K to 6.7K.

## How did search popularity change for New Zealand fruit brands in August 2026?

- In August 2026, Zespri gained estimated Share of Search among fruit brands in New Zealand, from 69.8% to 78.8%.
- Jazz’s estimated Share of Search among fruit brands in New Zealand has gained ground for 3 months in a row, from 3% to 4.6% in August 2026.

## Month by month

| Month | Jazz estimated searches | Jazz Share of Search | Jazz rank | Zespri estimated searches | Zespri Share of Search | Zespri rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 260 | 2.4% | 5 | 8.9K | 83.7% | 1 |
| Nov 2025 | 220 | 3.3% | 4 | 5.5K | 81% | 1 |
| Dec 2025 | 170 | 3.5% | 4 | 3.8K | 79% | 1 |
| Jan 2026 | 260 | 4.5% | 4 | 4.3K | 75% | 1 |
| Feb 2026 | 220 | 2.9% | 4 | 6.2K | 81.2% | 1 |
| Mar 2026 | 260 | 2.1% | 5 | 11K | 87.9% | 1 |
| Apr 2026 | 260 | 2.5% | 5 | 8.8K | 86.4% | 1 |
| May 2026 | 320 | 3% | 5 | 8.6K | 80.1% | 1 |
| Jun 2026 | 320 | 3.8% | 5 | 6.5K | 76% | 1 |
| Jul 2026 | 320 | 4.5% | 5 | 5K | 69.8% | 1 |
| Aug 2026 | 390 | 4.6% | 4 | 6.7K | 78.8% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Jazz’s and Zespri’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Jazz**: Measured on the search terms “jazz apple” and “jazz fruit”, summed into one figure.
- **Zespri**: Measured on the search terms “bruce cameron zespri”, “canopy zespri”, “kiwifruit zespri”, “zespri”, “zespri com”, “zespri fruit”, “zespri kiwi”, “zespri kiwi sungold”, “zespri near me” and “zespri nz”, summed into one figure.

- [Jazz profile](/demand/nz/brands/jazz)
- [Zespri profile](/demand/nz/brands/zespri)
- [All fruit brands in New Zealand](/demand/nz/categories/nz-fruit-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Jazz or Zespri?

In August 2026, Zespri had more branded searches than Jazz among fruit brands in New Zealand. Zespri was estimated to have 6.7K branded searches compared to Jazz’s 390, and held a 78.8% Share of Search versus Jazz’s 4.6%.

## Cite this page

Brandwave. "Jazz vs Zespri: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/jazz-vs-zespri

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/jazz-vs-zespri. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.