---
title: "Jayco vs Leisureline: Which is searched more in New Zealand?"
description: "Is Jayco or Leisureline more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Caravan and motorhome brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/jayco-vs-leisureline"
publisher: "Brandwave"
---

# Jayco vs Leisureline: Which is searched more in New Zealand?

Is Jayco or Leisureline more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Caravan and motorhome brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Jayco and Leisureline
- **Competitive set**: Caravan and motorhome brands
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Jayco Share of Search**: 54%
- **Leisureline Share of Search**: 7.9%

## Is Jayco or Leisureline more popular in search?

- In September 2026, Jayco had more branded searches than Leisureline among caravan and motorhome brands in New Zealand. Jayco had about 3,130 branded searches, while Leisureline had 460. Jayco made up 54% of all caravan and motorhome brand searches we track, and Leisureline accounted for 7.9%.
- Jayco was ahead of Leisureline in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Jayco’s share of searches among caravan and motorhome brands in New Zealand moved from 54.5% to 54%, and its estimated monthly branded searches moved from 3.8K to 3.1K.
- Across the 12 months ending September 2026, Leisureline’s share of searches among caravan and motorhome brands in New Zealand moved from 8.6% to 7.9%, and its estimated monthly branded searches moved from 600 to 460.

## Top caravan and motorhome brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Jayco was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Leisureline was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Jayco was listed before Leisureline in every answer.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Jayco | 1st | 3 of 3 | 0 of 1 | 3 of 4 |
| TrailLite | 2nd | 3 of 3 | 0 of 1 | 3 of 4 |
| Leisureline | 3rd | 2 of 3 | 0 of 1 | 2 of 4 |
| Hymer | 4th | 1 of 3 | 0 of 1 | 1 of 4 |
| Swift | 5th | 2 of 3 | 0 of 1 | 2 of 4 |
| Bürstner | 6th | 1 of 3 | 0 of 1 | 1 of 4 |
| Avan | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Sunliner | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about caravan and motorhome brands

- Asked ChatGPT "Which caravan or motorhome brand should I buy in New Zealand?": 1. TrailLite, 2. Jayco, 3. Leisureline, 4. Swift
- Asked ChatGPT "What are the best caravan and motorhome brands in New Zealand?": 1. TrailLite, 2. Jayco, 3. Leisureline, 4. Hymer, 5. Bürstner, 6. Swift
- Asked ChatGPT "What's the best caravan or motorhome brand in New Zealand for family travel?": 1. Jayco, 2. TrailLite
- Searched Google, AI Overview "motorhome nz": named none of the brands we track

Not named in any answer: Avan and Sunliner.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## How did search popularity change for New Zealand caravan and motorhome brands in September 2026?

- In September 2026, Jayco gained share of searches among caravan and motorhome brands in New Zealand, from 47.4% to 54%.
- Estimated monthly branded searches for Leisureline in New Zealand fell 23.3% over 12 measured months, from 600 to 460 in September 2026.

## Month by month

| Month | Jayco estimated searches | Jayco Share of Search | Jayco rank | Leisureline estimated searches | Leisureline Share of Search | Leisureline rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 3.8K | 54.5% | 1 | 600 | 8.6% | 3 |
| Nov 2025 | 3.5K | 51.9% | 1 | 650 | 9.5% | 3 |
| Dec 2025 | 4.3K | 59.4% | 1 | 530 | 7.4% | 3 |
| Jan 2026 | 6.7K | 61.8% | 1 | 980 | 9.1% | 3 |
| Feb 2026 | 4.5K | 57% | 1 | 740 | 9.4% | 3 |
| Mar 2026 | 4.1K | 54% | 1 | 740 | 9.8% | 3 |
| Apr 2026 | 3.6K | 59.4% | 1 | 600 | 10% | 3 |
| May 2026 | 3.2K | 55.3% | 1 | 530 | 9.2% | 3 |
| Jun 2026 | 2.9K | 53.3% | 1 | 490 | 9.2% | 3 |
| Jul 2026 | 3.2K | 57.7% | 1 | 430 | 7.7% | 3 |
| Aug 2026 | 2.9K | 47.4% | 1 | 490 | 8.1% | 3 |
| Sep 2026 | 3.1K | 54% | 1 | 460 | 7.9% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Jayco’s and Leisureline’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Jayco**: Measured on the search terms “jayco”, “jayco camper van”, “jayco campers”, “jayco canterbury”, “jayco caravan”, “jayco caravan land”, “jayco expanda”, “jayco outback”, “jayco rv”, “jayco rv trailers”, “jayco starcraft”, “jayco swan”, “jayco tent trailer” and “jayco toy hauler”, summed into one figure.
- **Leisureline**: Measured on the search terms “leisureline” and “leisureline caravan”, summed into one figure.

- [Jayco profile](/demand/nz/brands/jayco)
- [Leisureline profile](/demand/nz/brands/leisureline)
- [All caravan and motorhome brands in New Zealand](/demand/nz/categories/nz-caravan-and-motorhome-brands): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Jayco or Leisureline more popular in search?

In September 2026, Jayco had more branded searches than Leisureline among caravan and motorhome brands in New Zealand. Jayco had about 3,130 branded searches, while Leisureline had 460. Jayco made up 54% of all caravan and motorhome brand searches we track, and Leisureline accounted for 7.9%.

## Cite this page

Brandwave. "Jayco vs Leisureline: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/jayco-vs-leisureline

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/jayco-vs-leisureline. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
