---
title: "James & Wells vs Pipers: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, James & Wells or Pipers? Compare estimated monthly branded-search demand and Share of Search inside the IP and patent law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/james-and-wells-vs-pipers"
publisher: "Brandwave"
---

# James & Wells vs Pipers: Which is more popular by branded search in New Zealand?

Which is more popular in search, James & Wells or Pipers? Compare estimated monthly branded-search demand and Share of Search inside the IP and patent law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: James & Wells and Pipers
- **Competitive set**: IP and patent law firms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **James & Wells Share of Search**: 26.6%
- **Pipers Share of Search**: 3.2%

## Which is more popular in search, James & Wells or Pipers?

- In August 2026, James & Wells had more branded searches than Pipers among IP and patent law firms in New Zealand. James & Wells was estimated to have 330 branded searches compared to Pipers’ 40, and held a 26.6% Share of Search versus Pipers’ 3.2%.
- James & Wells was ahead of Pipers in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, James & Wells’ estimated Share of Search among IP and patent law firms in New Zealand moved from 31.7% to 26.6%, and its estimated monthly branded searches moved from 400 to 330.
- Across the 11 months ending August 2026, Pipers’ estimated Share of Search among IP and patent law firms in New Zealand moved from 0.79% to 3.2%, and its estimated monthly branded searches moved from 10 to 40.

## How did search popularity change for New Zealand IP and patent law firms in August 2026?

- In August 2026, Pipers gained estimated Share of Search among IP and patent law firms in New Zealand, from 1.8% to 3.2%.
- In August 2026, James & Wells lost estimated Share of Search among IP and patent law firms in New Zealand, from 35.4% to 26.6%.

## Month by month

| Month | James & Wells estimated searches | James & Wells Share of Search | James & Wells rank | Pipers estimated searches | Pipers Share of Search | Pipers rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 400 | 31.7% | 2 | 10 | 0.79% | 5 |
| Nov 2025 | 700 | 44.9% | 2 | 20 | 1.3% | 4 |
| Dec 2025 | 310 | 34.8% | 2 | 20 | 2.2% | 4 |
| Jan 2026 | 300 | 33.3% | 2 | 20 | 2.2% | 4 |
| Feb 2026 | 310 | 26.3% | 2 | 20 | 1.7% | 4 |
| Mar 2026 | 460 | 33.3% | 2 | 20 | 1.4% | 5 |
| Apr 2026 | 370 | 29.1% | 2 | 20 | 1.6% | 5 |
| May 2026 | 320 | 26.7% | 2 | 30 | 2.5% | 4 |
| Jun 2026 | 320 | 26.9% | 2 | 10 | 0.84% | 5 |
| Jul 2026 | 400 | 35.4% | 2 | 20 | 1.8% | 4 |
| Aug 2026 | 330 | 26.6% | 2 | 40 | 3.2% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using James & Wells’ and Pipers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **James & Wells**: Measured on the search terms “james & wells”, “james & wells intellectual property”, “james & wells new zealand”, “james and wells intellectual property”, “james wells”, “james wells intellectual property”, “jameswells” and “jaws co nz”, summed into one figure.
- **Pipers**: Measured on the search terms “pipers intellectual property” and “pipers patent”, summed into one figure.

- [James & Wells profile](/demand/nz/brands/james-and-wells)
- [Pipers profile](/demand/nz/brands/pipers)
- [All IP and patent law firms in New Zealand](/demand/nz/categories/nz-ip-law-firms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, James & Wells or Pipers?

In August 2026, James & Wells had more branded searches than Pipers among IP and patent law firms in New Zealand. James & Wells was estimated to have 330 branded searches compared to Pipers’ 40, and held a 26.6% Share of Search versus Pipers’ 3.2%.

## Cite this page

Brandwave. "James & Wells vs Pipers: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/james-and-wells-vs-pipers

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/james-and-wells-vs-pipers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.