--- title: "JAE vs Rug Doctor: Which is searched more in New Zealand?" description: "Is JAE or Rug Doctor more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Carpet cleaning companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/jae-vs-rug-doctor" publisher: "Brandwave" --- # JAE vs Rug Doctor: Which is searched more in New Zealand? Is JAE or Rug Doctor more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Carpet cleaning companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: JAE and Rug Doctor - **Competitive set**: Carpet cleaning companies - **Market**: New Zealand - **Month measured**: Sep 2026 - **JAE Share of Search**: 14.6% - **Rug Doctor Share of Search**: 74.3% ## Is JAE or Rug Doctor more popular in search? - In September 2026, Rug Doctor had more branded searches than JAE among carpet cleaning companies in New Zealand. Rug Doctor had about 6,800 branded searches, while JAE had 1,340. Rug Doctor made up 74.3% of all carpet cleaning company searches we track, and JAE accounted for 14.6%. - Rug Doctor was ahead of JAE in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, JAE’s share of searches among carpet cleaning companies in New Zealand moved from 16.7% to 14.6%, and its estimated monthly branded searches moved from 1.6K to 1.3K. - Across the 12 months ending September 2026, Rug Doctor’s share of searches among carpet cleaning companies in New Zealand moved from 73.4% to 74.3%, and its estimated monthly branded searches moved from 7.2K to 6.8K. ## Top carpet cleaning companies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, JAE was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Rug Doctor did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Klever Carpet Cleaning | 1st | 2 of 3 | 0 of 1 | 2 of 4 | | JAE | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Alex Carpet Cleaning Solutions | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Chem-Dry | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Rug Doctor | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Jim's Carpet Cleaning | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about carpet cleaning companies - Asked ChatGPT "Which carpet cleaning company should I hire in New Zealand?": 1. Klever Carpet Cleaning, 2. Alex Carpet Cleaning Solutions, 3. JAE - Asked ChatGPT "What are the best carpet cleaning companies in New Zealand?": 1. JAE, 2. Chem-Dry - Asked ChatGPT "What's the best carpet cleaning company in New Zealand for deep cleaning carpets?": 1. Klever Carpet Cleaning, 2. Alex Carpet Cleaning Solutions, 3. JAE - Searched Google, AI Overview "best carpet cleaners nz": named none of the brands we track Not named in any answer: Rug Doctor and Jim's Carpet Cleaning. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand carpet cleaning companies in September 2026? - Rug Doctor’s share of searches among carpet cleaning companies in New Zealand has gained ground for 3 months in a row, from 73.5% to 74.3% in September 2026. - Estimated monthly branded searches for JAE in New Zealand fell 18.3% over 12 measured months, from 1.6K to 1.3K in September 2026. ## Month by month | Month | JAE estimated searches | JAE Share of Search | JAE rank | Rug Doctor estimated searches | Rug Doctor Share of Search | Rug Doctor rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 16.7% | 2 | 7.2K | 73.4% | 1 | | Nov 2025 | 1.7K | 16.8% | 2 | 7.2K | 71.1% | 1 | | Dec 2025 | 1.7K | 14.3% | 2 | 9K | 77.2% | 1 | | Jan 2026 | 1.7K | 12.2% | 2 | 11.1K | 79.9% | 1 | | Feb 2026 | 1.7K | 16.7% | 2 | 7.5K | 73.9% | 1 | | Mar 2026 | 1.4K | 14% | 2 | 7.4K | 74.2% | 1 | | Apr 2026 | 1.4K | 13.7% | 2 | 7.5K | 75.1% | 1 | | May 2026 | 1.1K | 12.1% | 2 | 6.7K | 77% | 1 | | Jun 2026 | 1.3K | 15.1% | 2 | 6.5K | 73.5% | 1 | | Jul 2026 | 1.3K | 14.7% | 2 | 6.7K | 74% | 1 | | Aug 2026 | 1.3K | 14.9% | 2 | 6.7K | 74.1% | 1 | | Sep 2026 | 1.3K | 14.6% | 2 | 6.8K | 74.3% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using JAE’s and Rug Doctor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **JAE**: Measured on the search terms “jae carpet cleaning” and “jae pest control”, summed into one figure. - **Rug Doctor**: Measured on the search terms “clean rug doctor”, “rug doctor”, “rug doctor hire” and “rugdoctor”, summed into one figure. - [JAE profile](/demand/nz/brands/jae) - [Rug Doctor profile](/demand/nz/brands/rug-doctor) - [All carpet cleaning companies in New Zealand](/demand/nz/categories/nz-carpet-cleaning-companies): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is JAE or Rug Doctor more popular in search? In September 2026, Rug Doctor had more branded searches than JAE among carpet cleaning companies in New Zealand. Rug Doctor had about 6,800 branded searches, while JAE had 1,340. Rug Doctor made up 74.3% of all carpet cleaning company searches we track, and JAE accounted for 14.6%. ## Cite this page Brandwave. "JAE vs Rug Doctor: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/jae-vs-rug-doctor This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/jae-vs-rug-doctor. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.