--- title: "JadeYoga vs Valka Yoga: Which is searched more in New Zealand?" description: "Is JadeYoga or Valka Yoga more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Yoga mat brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/jadeyoga-vs-valka-yoga" publisher: "Brandwave" --- # JadeYoga vs Valka Yoga: Which is searched more in New Zealand? Is JadeYoga or Valka Yoga more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Yoga mat brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: JadeYoga and Valka Yoga - **Competitive set**: Yoga mat brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **JadeYoga Share of Search**: 1.5% - **Valka Yoga Share of Search**: 10.3% ## Is JadeYoga or Valka Yoga more popular in search? - In September 2026, Valka Yoga had more branded searches than JadeYoga among yoga mat brands in New Zealand. Valka Yoga had about 70 branded searches, while JadeYoga had 10. Valka Yoga made up 10.3% of all yoga mat brand searches we track, and JadeYoga accounted for 1.5%. - Valka Yoga was ahead of JadeYoga in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, JadeYoga’s share of searches among yoga mat brands in New Zealand moved from 1.7% to 1.5%, and its estimated monthly branded searches held steady at 10. - Across the 12 months ending September 2026, Valka Yoga’s share of searches among yoga mat brands in New Zealand moved from 6.8% to 10.3%, and its estimated monthly branded searches moved from 40 to 70. ## Top yoga mat brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, JadeYoga was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Valka Yoga was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. JadeYoga was listed before Valka Yoga in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Manduka | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Liforme | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | JadeYoga | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Valka Yoga | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | The Mat Collective | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | BAHE | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Gaiam | 7th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about yoga mat brands - Asked ChatGPT "Which yoga mat brand should I buy in New Zealand?": 1. Manduka, 2. Liforme, 3. JadeYoga, 4. BAHE - Asked ChatGPT "What are the best yoga mat brands in New Zealand?": 1. Manduka, 2. Liforme, 3. JadeYoga, 4. The Mat Collective, 5. Valka Yoga, 6. BAHE, 7. Gaiam - Asked ChatGPT "What's the best yoga mat brand in New Zealand for home practice?": 1. Manduka, 2. Liforme, 3. JadeYoga - Searched Google, AI Overview "best yoga mat": 1. Manduka - Searched Google, AI Overview "thick yoga mat": 1. Valka Yoga, 2. The Mat Collective Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand yoga mat brands in September 2026? - In September 2026, The Mat Collective overtook Liforme and 2 others to rank 4th among yoga mat brands in New Zealand, with 13.2% of the searches. - In September 2026, Valka Yoga gained share of searches among yoga mat brands in New Zealand, from 9.3% to 10.3%. - JadeYoga’s share of searches among yoga mat brands in New Zealand has gained ground for 3 months in a row, from 0.52% to 1.5% in September 2026. ## Month by month | Month | JadeYoga estimated searches | JadeYoga Share of Search | JadeYoga rank | Valka Yoga estimated searches | Valka Yoga Share of Search | Valka Yoga rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10 | 1.7% | 6 | 40 | 6.8% | 5 | | Nov 2025 | 10 | 1.1% | 7 | 90 | 9.6% | 5 | | Dec 2025 | 10 | 1.2% | 7 | 90 | 10.7% | 5 | | Jan 2026 | 20 | 2% | 7 | 90 | 9.1% | 4 | | Feb 2026 | 10 | 0.92% | 6 | 70 | 6.4% | 5 | | Mar 2026 | 20 | 1.7% | 6 | 50 | 4.2% | 5 | | Apr 2026 | 10 | 0.9% | 6 | 50 | 4.5% | 5 | | May 2026 | 10 | 0.86% | 6 | 70 | 6% | 5 | | Jun 2026 | 10 | 0.52% | 7 | 50 | 2.6% | 5 | | Jul 2026 | 10 | 1.3% | 7 | 70 | 9% | 5 | | Aug 2026 | 10 | 1.3% | 6 | 70 | 9.3% | 5 | | Sep 2026 | 10 | 1.5% | 7 | 70 | 10.3% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using JadeYoga’s and Valka Yoga’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **JadeYoga**: Measured on the search term “jadeyoga”. - **Valka Yoga**: Measured on the search term “valka yoga”. - [JadeYoga profile](/demand/nz/brands/jadeyoga) - [Valka Yoga profile](/demand/nz/brands/valka-yoga) - [All yoga mat brands in New Zealand](/demand/nz/categories/nz-yoga-mat-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is JadeYoga or Valka Yoga more popular in search? In September 2026, Valka Yoga had more branded searches than JadeYoga among yoga mat brands in New Zealand. Valka Yoga had about 70 branded searches, while JadeYoga had 10. Valka Yoga made up 10.3% of all yoga mat brand searches we track, and JadeYoga accounted for 1.5%. ## Cite this page Brandwave. "JadeYoga vs Valka Yoga: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/jadeyoga-vs-valka-yoga This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/jadeyoga-vs-valka-yoga. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.