--- title: "JacksonStone & Partners vs Johnson Partners: Which is searched more in New Zealand?" description: "Is JacksonStone & Partners or Johnson Partners more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Executive search firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/jacksonstone-partners-vs-johnson-partners-nz" publisher: "Brandwave" --- # JacksonStone & Partners vs Johnson Partners: Which is searched more in New Zealand? Is JacksonStone & Partners or Johnson Partners more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Executive search firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: JacksonStone & Partners and Johnson Partners - **Competitive set**: Executive search firms - **Market**: New Zealand - **Month measured**: Sep 2026 - **JacksonStone & Partners Share of Search**: 11% - **Johnson Partners Share of Search**: 2.5% ## Is JacksonStone & Partners or Johnson Partners more popular in search? - In September 2026, JacksonStone & Partners had more branded searches than Johnson Partners among executive search firms in New Zealand. JacksonStone & Partners had about 620 branded searches, while Johnson Partners had 140. JacksonStone & Partners made up 11% of all executive search firm searches we track, and Johnson Partners accounted for 2.5%. - JacksonStone & Partners was ahead of Johnson Partners in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, JacksonStone & Partners’ share of searches among executive search firms in New Zealand moved from 8.9% to 11%, and its estimated monthly branded searches moved from 530 to 620. - Across the 12 months ending September 2026, Johnson Partners’ share of searches among executive search firms in New Zealand moved from 2.4% to 2.5%, and its estimated monthly branded searches held steady at 140. ## Top executive search firms in ChatGPT and Google AI Overviews In three ChatGPT questions, JacksonStone & Partners appeared in all three answers. Johnson Partners was mentioned in two out of three: in two of the three ChatGPT answers. Johnson Partners was listed before JacksonStone & Partners in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Kerridge & Partners | 1st | 2 of 3 | 2 of 3 | | Johnson Partners | 2nd | 2 of 3 | 2 of 3 | | Sheffield | 3rd | 2 of 3 | 2 of 3 | | Korn Ferry | 4th | 2 of 3 | 2 of 3 | | Robert Walters | 5th | 2 of 3 | 2 of 3 | | JacksonStone & Partners | 6th | 3 of 3 | 3 of 3 | | Farrow Jamieson | 7th | 1 of 3 | 1 of 3 | | Ichor Leadership Search | 8th | 1 of 3 | 1 of 3 | | Hobson Leavy | Not ranked | 0 of 3 | 0 of 3 | | Inside Recruitment | Not ranked | 0 of 3 | 0 of 3 | | Alexander James | Not ranked | 0 of 3 | 0 of 3 | | Sprout People | Not ranked | 0 of 3 | 0 of 3 | | Decipher Group | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about executive search firms - Asked ChatGPT "Which executive search firm should I hire in New Zealand?": 1. Sheffield, 2. Farrow Jamieson, 3. JacksonStone & Partners, 4. Korn Ferry - Asked ChatGPT "What are the best executive search firms in New Zealand?": 1. Kerridge & Partners, 2. Johnson Partners, 3. Korn Ferry, 4. Sheffield, 5. Robert Walters, 6. Ichor Leadership Search, 7. JacksonStone & Partners - Asked ChatGPT "What's the best executive search firm in New Zealand for senior leaders?": 1. Kerridge & Partners, 2. Johnson Partners, 3. Robert Walters, 4. JacksonStone & Partners Not named in any answer: Hobson Leavy, Inside Recruitment, Alexander James, Sprout People and Decipher Group. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand executive search firms in September 2026? - Estimated monthly branded searches for JacksonStone & Partners in New Zealand rose 17% over 12 measured months, from 530 to 620 in September 2026. ## Month by month | Month | JacksonStone & Partners estimated searches | JacksonStone & Partners Share of Search | JacksonStone & Partners rank | Johnson Partners estimated searches | Johnson Partners Share of Search | Johnson Partners rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 530 | 8.9% | 3 | 140 | 2.4% | 12 | | Nov 2025 | 460 | 9.4% | 5 | 140 | 2.9% | 12 | | Dec 2025 | 280 | 8% | 5 | 50 | 1.4% | 12 | | Jan 2026 | 430 | 8.2% | 6 | 140 | 2.7% | 12 | | Feb 2026 | 400 | 7.3% | 6 | 110 | 2% | 12 | | Mar 2026 | 560 | 8.5% | 6 | 170 | 2.6% | 12 | | Apr 2026 | 560 | 9.9% | 3 | 110 | 1.9% | 12 | | May 2026 | 530 | 9.1% | 3 | 140 | 2.4% | 12 | | Jun 2026 | 650 | 11% | 2 | 170 | 2.9% | 12 | | Jul 2026 | 800 | 13.7% | 2 | 170 | 2.9% | 12 | | Aug 2026 | 650 | 11.4% | 2 | 140 | 2.4% | 12 | | Sep 2026 | 620 | 11% | 2 | 140 | 2.5% | 12 | ## How each brand is measured Brandwave collects information about searches that people make online using JacksonStone & Partners’ and Johnson Partners’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **JacksonStone & Partners**: Measured on the search terms “jacksonstone” and “jacksonstone & partners”, summed into one figure. - **Johnson Partners**: Measured on the search term “johnson partners”. - [JacksonStone & Partners profile](/demand/nz/brands/jacksonstone-partners) - [Johnson Partners profile](/demand/nz/brands/johnson-partners-nz) - [All executive search firms in New Zealand](/demand/nz/categories/executive-search-firms): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is JacksonStone & Partners or Johnson Partners more popular in search? In September 2026, JacksonStone & Partners had more branded searches than Johnson Partners among executive search firms in New Zealand. JacksonStone & Partners had about 620 branded searches, while Johnson Partners had 140. JacksonStone & Partners made up 11% of all executive search firm searches we track, and Johnson Partners accounted for 2.5%. ## Cite this page Brandwave. "JacksonStone & Partners vs Johnson Partners: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/jacksonstone-partners-vs-johnson-partners-nz This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/jacksonstone-partners-vs-johnson-partners-nz. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.