---
title: "Jackson Russell vs K3 Legal: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Jackson Russell or K3 Legal? Compare estimated monthly branded-search demand and Share of Search inside the Auckland law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/jackson-russell-vs-k3-legal"
publisher: "Brandwave"
---

# Jackson Russell vs K3 Legal: Which is more popular by branded search in New Zealand?

Which is more popular in search, Jackson Russell or K3 Legal? Compare estimated monthly branded-search demand and Share of Search inside the Auckland law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Jackson Russell and K3 Legal
- **Competitive set**: Auckland law firms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Jackson Russell Share of Search**: 41.2%
- **K3 Legal Share of Search**: 41.2%

## Which is more popular in search, Jackson Russell or K3 Legal?

- In August 2026, Jackson Russell and K3 Legal were level on Share of Search among auckland law firms in New Zealand, with an estimated 490 branded searches each, at 41.2% estimated Share of Search each.
- The lead changed hands 2 times in the 11 months ending August 2026: Jackson Russell took it in April 2026, K3 Legal took it in July 2026.
- Across the 11 months ending August 2026, Jackson Russell’s estimated Share of Search among auckland law firms in New Zealand moved from 42.6% to 41.2%, and its estimated monthly branded searches moved from 400 to 490.
- Across the 11 months ending August 2026, K3 Legal’s estimated Share of Search among auckland law firms in New Zealand moved from 42.6% to 41.2%, and its estimated monthly branded searches moved from 400 to 490.

## How did search popularity change for New Zealand auckland law firms in August 2026?

- In August 2026, Jackson Russell overtook K3 Legal to take the highest estimated Share of Search among auckland law firms in New Zealand, at 41.2%.
- In August 2026, K3 Legal lost estimated Share of Search among auckland law firms in New Zealand, from 52.6% to 41.2%.

## Month by month

| Month | Jackson Russell estimated searches | Jackson Russell Share of Search | Jackson Russell rank | K3 Legal estimated searches | K3 Legal Share of Search | K3 Legal rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 400 | 42.6% | 1 | 400 | 42.6% | 2 |
| Nov 2025 | 330 | 36.7% | 2 | 400 | 44.4% | 1 |
| Dec 2025 | 270 | 32.1% | 2 | 400 | 47.6% | 1 |
| Jan 2026 | 220 | 37.9% | 2 | 270 | 46.6% | 1 |
| Feb 2026 | 270 | 26% | 2 | 600 | 57.7% | 1 |
| Mar 2026 | 500 | 39.4% | 2 | 600 | 47.2% | 1 |
| Apr 2026 | 410 | 40.2% | 1 | 400 | 39.2% | 2 |
| May 2026 | 490 | 43.8% | 1 | 490 | 43.8% | 2 |
| Jun 2026 | 400 | 41.2% | 1 | 400 | 41.2% | 2 |
| Jul 2026 | 400 | 35.1% | 2 | 600 | 52.6% | 1 |
| Aug 2026 | 490 | 41.2% | 1 | 490 | 41.2% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Jackson Russell’s and K3 Legal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Jackson Russell**: Measured on the search terms “jackson russell”, “jackson russell auckland” and “jacksonrussell”, summed into one figure.
- **K3 Legal**: Measured on the search terms “k3 legal” and “k3 legal auckland”, summed into one figure.

- [Jackson Russell profile](/demand/nz/brands/jackson-russell)
- [K3 Legal profile](/demand/nz/brands/k3-legal)
- [All auckland law firms in New Zealand](/demand/nz/categories/nz-auckland-law-firms): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Jackson Russell or K3 Legal?

In August 2026, Jackson Russell and K3 Legal were level on Share of Search among auckland law firms in New Zealand, with an estimated 490 branded searches each, at 41.2% estimated Share of Search each.

## Cite this page

Brandwave. "Jackson Russell vs K3 Legal: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/jackson-russell-vs-k3-legal

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/jackson-russell-vs-k3-legal. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.