--- title: "Jack Daniel's vs Johnnie Walker: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Jack Daniel's or Johnnie Walker? Compare estimated monthly branded-search demand and Share of Search inside the Whisky brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/jack-daniels-vs-johnnie-walker" publisher: "Brandwave" --- # Jack Daniel's vs Johnnie Walker: Which is more popular by branded search in New Zealand? Which is more popular in search, Jack Daniel's or Johnnie Walker? Compare estimated monthly branded-search demand and Share of Search inside the Whisky brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Jack Daniel's and Johnnie Walker - **Competitive set**: Whisky brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Jack Daniel's Share of Search**: 12.3% - **Johnnie Walker Share of Search**: 21.9% ## Which is more popular in search, Jack Daniel's or Johnnie Walker? - In August 2026, Johnnie Walker had more branded searches than Jack Daniel's among whisky brands in New Zealand. Johnnie Walker was estimated to have 6.8K branded searches compared to Jack Daniel's’ 3.8K, and held a 21.9% Share of Search versus Jack Daniel's’ 12.3%. - Johnnie Walker was ahead of Jack Daniel's in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Jack Daniel's’ estimated Share of Search among whisky brands in New Zealand moved from 13.9% to 12.3%, and its estimated monthly branded searches held steady at 3.8K. - Across the 11 months ending August 2026, Johnnie Walker’s estimated Share of Search among whisky brands in New Zealand moved from 21.6% to 21.9%, and its estimated monthly branded searches moved from 5.9K to 6.8K. ## How did search popularity change for New Zealand whisky brands in August 2026? - In August 2026, Cardrona Distillery overtook Jack Daniel's to rank 4th among whisky brands in New Zealand, at 14.9%. - In August 2026, Johnnie Walker lost estimated Share of Search among whisky brands in New Zealand, from 23.4% to 21.9%. - In August 2026, Jack Daniel's lost estimated Share of Search among whisky brands in New Zealand, from 13.2% to 12.3%. ## Month by month | Month | Jack Daniel's estimated searches | Jack Daniel's Share of Search | Jack Daniel's rank | Johnnie Walker estimated searches | Johnnie Walker Share of Search | Johnnie Walker rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.8K | 13.9% | 5 | 5.9K | 21.6% | 1 | | Nov 2025 | 3.7K | 13.4% | 6 | 5.7K | 20.5% | 1 | | Dec 2025 | 7.3K | 14.3% | 4 | 10.3K | 20.2% | 2 | | Jan 2026 | 3.3K | 11.4% | 6 | 6K | 20.8% | 1 | | Feb 2026 | 3.1K | 12.2% | 6 | 4.8K | 19% | 2 | | Mar 2026 | 3.4K | 12.8% | 6 | 5K | 18.7% | 2 | | Apr 2026 | 3.3K | 12.2% | 6 | 5.9K | 21.7% | 1 | | May 2026 | 3.5K | 13.2% | 5 | 6K | 22.7% | 1 | | Jun 2026 | 3.8K | 14.1% | 4 | 6.1K | 22.9% | 1 | | Jul 2026 | 3.8K | 13.2% | 5 | 6.8K | 23.4% | 1 | | Aug 2026 | 3.8K | 12.3% | 6 | 6.8K | 21.9% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Jack Daniel's’ and Johnnie Walker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Jack Daniel's**: Measured on the search terms “jack daniel's”, “jack daniels”, “jack daniels 1l”, “jack daniels bottle”, “jack daniels bourbon”, “jack daniels cost”, “jack daniels gentleman jack”, “jack daniels honey”, “jack daniels honey whiskey”, “jack daniels near me”, “jack daniels nz”, “jack daniels online”, “jack daniels tennessee whiskey”, “jackdaniels”, “jackdaniels com” and “whisky tennessee jack daniels”, summed into one figure. - **Johnnie Walker**: Measured on the search terms “johnnie walker”, “johnnie walker black”, “johnnie walker black label”, “johnnie walker blue”, “johnnie walker blue label”, “johnnie walker bourbon”, “johnnie walker double black”, “johnnie walker gold”, “johnnie walker gold label”, “johnnie walker green”, “johnnie walker green label”, “johnnie walker green label whisky”, “johnnie walker near me”, “johnnie walker new zealand”, “johnnie walker nz”, “johnnie walker online”, “johnnie walker red”, “johnnie walker red label”, “johnnie walker red label cost”, “johnnie walker whiskey” and “johnniewalker”, summed into one figure. - [Jack Daniel's profile](/demand/nz/brands/jack-daniels) - [Johnnie Walker profile](/demand/nz/brands/johnnie-walker) - [All whisky brands in New Zealand](/demand/nz/categories/nz-whisky-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Jack Daniel's or Johnnie Walker? In August 2026, Johnnie Walker had more branded searches than Jack Daniel's among whisky brands in New Zealand. Johnnie Walker was estimated to have 6.8K branded searches compared to Jack Daniel's’ 3.8K, and held a 21.9% Share of Search versus Jack Daniel's’ 12.3%. ## Cite this page Brandwave. "Jack Daniel's vs Johnnie Walker: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/jack-daniels-vs-johnnie-walker This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/jack-daniels-vs-johnnie-walker. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.