--- title: "J Fraser & Sons vs Macdonald & Weston: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, J Fraser & Sons or Macdonald & Weston? Compare estimated monthly branded-search demand and Share of Search inside the Invercargill funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/j-fraser-sons-vs-macdonald-weston" publisher: "Brandwave" --- # J Fraser & Sons vs Macdonald & Weston: Which is more popular by branded search in New Zealand? Which is more popular in search, J Fraser & Sons or Macdonald & Weston? Compare estimated monthly branded-search demand and Share of Search inside the Invercargill funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: J Fraser & Sons and Macdonald & Weston - **Competitive set**: Invercargill funeral directors - **Market**: New Zealand - **Month measured**: Aug 2026 - **J Fraser & Sons Share of Search**: 25.4% - **Macdonald & Weston Share of Search**: 10.7% ## Which is more popular in search, J Fraser & Sons or Macdonald & Weston? - In August 2026, J Fraser & Sons had more branded searches than Macdonald & Weston among invercargill funeral directors in New Zealand. J Fraser & Sons was estimated to have 620 branded searches compared to Macdonald & Weston’s 260, and held a 25.4% Share of Search versus Macdonald & Weston’s 10.7%. - J Fraser & Sons was ahead of Macdonald & Weston in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, J Fraser & Sons’ estimated Share of Search among invercargill funeral directors in New Zealand moved from 39.9% to 25.4%, and its estimated monthly branded searches moved from 590 to 620. - Across the 11 months ending August 2026, Macdonald & Weston’s estimated Share of Search among invercargill funeral directors in New Zealand moved from 16.2% to 10.7%, and its estimated monthly branded searches moved from 240 to 260. ## How did search popularity change for New Zealand invercargill funeral directors in August 2026? - In August 2026, Avenal Park Funeral Home overtook J Fraser & Sons to take the highest estimated Share of Search among invercargill funeral directors in New Zealand, at 36.1%. - In August 2026, Macdonald & Weston lost estimated Share of Search among invercargill funeral directors in New Zealand, from 17.5% to 10.7%. - In August 2026, J Fraser & Sons lost estimated Share of Search among invercargill funeral directors in New Zealand, from 27% to 25.4%. ## Month by month | Month | J Fraser & Sons estimated searches | J Fraser & Sons Share of Search | J Fraser & Sons rank | Macdonald & Weston estimated searches | Macdonald & Weston Share of Search | Macdonald & Weston rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 590 | 39.9% | 1 | 240 | 16.2% | 4 | | Nov 2025 | 590 | 33.7% | 2 | 260 | 14.9% | 4 | | Dec 2025 | 550 | 30.4% | 2 | 280 | 15.5% | 4 | | Jan 2026 | 970 | 39.6% | 1 | 320 | 13.1% | 4 | | Feb 2026 | 530 | 33.3% | 1 | 260 | 16.4% | 4 | | Mar 2026 | 550 | 26.6% | 2 | 430 | 20.8% | 3 | | Apr 2026 | 590 | 25.8% | 3 | 450 | 19.7% | 4 | | May 2026 | 610 | 31% | 2 | 270 | 13.7% | 4 | | Jun 2026 | 520 | 29.2% | 2 | 320 | 18% | 3 | | Jul 2026 | 510 | 27% | 2 | 330 | 17.5% | 4 | | Aug 2026 | 620 | 25.4% | 3 | 260 | 10.7% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using J Fraser & Sons’ and Macdonald & Weston’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **J Fraser & Sons**: Measured on the search terms “frasers funerals”, “j fraser & sons”, “j fraser and sons” and “j fraser and sons invercargill”, summed into one figure. - **Macdonald & Weston**: Measured on the search terms “macdonald & weston”, “macdonald & weston funeral home”, “macdonald and weston”, “macdonald and weston funeral home”, “macdonald and weston invercargill” and “mwfunerals”, summed into one figure. - [J Fraser & Sons profile](/demand/nz/brands/j-fraser-sons) - [Macdonald & Weston profile](/demand/nz/brands/macdonald-weston) - [All invercargill funeral directors in New Zealand](/demand/nz/locations/invercargill/funeral-directors): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, J Fraser & Sons or Macdonald & Weston? In August 2026, J Fraser & Sons had more branded searches than Macdonald & Weston among invercargill funeral directors in New Zealand. J Fraser & Sons was estimated to have 620 branded searches compared to Macdonald & Weston’s 260, and held a 25.4% Share of Search versus Macdonald & Weston’s 10.7%. ## Cite this page Brandwave. "J Fraser & Sons vs Macdonald & Weston: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/j-fraser-sons-vs-macdonald-weston This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/j-fraser-sons-vs-macdonald-weston. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.