---
title: "IXL vs St Dalfour: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, IXL or St Dalfour? Compare estimated monthly branded-search demand and Share of Search inside the Jam and preserve brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/ixl-vs-st-dalfour"
publisher: "Brandwave"
---

# IXL vs St Dalfour: Which is more popular by branded search in New Zealand?

Which is more popular in search, IXL or St Dalfour? Compare estimated monthly branded-search demand and Share of Search inside the Jam and preserve brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: IXL and St Dalfour
- **Competitive set**: Jam and preserve brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **IXL Share of Search**: 0.97%
- **St Dalfour Share of Search**: 29.1%

## Which is more popular in search, IXL or St Dalfour?

- In August 2026, St Dalfour had more branded searches than IXL among jam and preserve brands in New Zealand. St Dalfour was estimated to have 300 branded searches compared to IXL’s 10, and held a 29.1% Share of Search versus IXL’s 0.97%.
- St Dalfour was ahead of IXL in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, IXL’s estimated Share of Search among jam and preserve brands in New Zealand moved from 1.5% to 0.97%, and its estimated monthly branded searches held steady at 10.
- Across the 11 months ending August 2026, St Dalfour’s estimated Share of Search among jam and preserve brands in New Zealand moved from 33.8% to 29.1%, and its estimated monthly branded searches moved from 220 to 300.

## How did search popularity change for New Zealand jam and preserve brands in August 2026?

- In August 2026, St Dalfour lost estimated Share of Search among jam and preserve brands in New Zealand, from 36.6% to 29.1%.
- In August 2026, IXL lost estimated Share of Search among jam and preserve brands in New Zealand, from 2.4% to 0.97%.

## Month by month

| Month | IXL estimated searches | IXL Share of Search | IXL rank | St Dalfour estimated searches | St Dalfour Share of Search | St Dalfour rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 10 | 1.5% | 3 | 220 | 33.8% | 2 |
| Nov 2025 | 10 | 1.4% | 3 | 170 | 23.6% | 2 |
| Dec 2025 | 10 | 1.3% | 3 | 160 | 21.1% | 2 |
| Jan 2026 | 10 | 1.4% | 3 | 160 | 22.5% | 2 |
| Feb 2026 | 10 | 1.4% | 3 | 160 | 23.2% | 2 |
| Mar 2026 | 10 | 1.5% | 3 | 170 | 25.8% | 2 |
| Apr 2026 | 10 | 1.4% | 3 | 230 | 31.5% | 2 |
| May 2026 | 10 | 1.1% | 3 | 300 | 33.3% | 2 |
| Jun 2026 | 10 | 1.4% | 3 | 210 | 29.6% | 2 |
| Jul 2026 | 20 | 2.4% | 3 | 300 | 36.6% | 2 |
| Aug 2026 | 10 | 0.97% | 3 | 300 | 29.1% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using IXL’s and St Dalfour’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **IXL**: Measured on the search terms “ixl jam” and “ixl marmalade”, summed into one figure.
- **St Dalfour**: Measured on the search terms “st dalfour”, “st dalfour jam”, “st dalfour marmalade”, “st dalfour near me”, “st dalfour nz”, “stdalfour”, “stdalfour com” and “stdalfour jam”, summed into one figure.

- [IXL profile](/demand/nz/brands/ixl)
- [St Dalfour profile](/demand/nz/brands/st-dalfour)
- [All jam and preserve brands in New Zealand](/demand/nz/categories/nz-jam-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, IXL or St Dalfour?

In August 2026, St Dalfour had more branded searches than IXL among jam and preserve brands in New Zealand. St Dalfour was estimated to have 300 branded searches compared to IXL’s 10, and held a 29.1% Share of Search versus IXL’s 0.97%.

## Cite this page

Brandwave. "IXL vs St Dalfour: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/ixl-vs-st-dalfour

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ixl-vs-st-dalfour. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.