---
title: "iubenda vs Osano: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, iubenda or Osano? Compare estimated monthly branded-search demand and Share of Search inside the Cookie consent and privacy tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/iubenda-vs-osano"
publisher: "Brandwave"
---

# iubenda vs Osano: Which is more popular by branded search in New Zealand?

Which is more popular in search, iubenda or Osano? Compare estimated monthly branded-search demand and Share of Search inside the Cookie consent and privacy tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: iubenda and Osano
- **Competitive set**: Cookie consent and privacy tools
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **iubenda Share of Search**: 7.1%
- **Osano Share of Search**: 4.8%

## Which is more popular in search, iubenda or Osano?

- In August 2026, iubenda had more branded searches than Osano among cookie consent and privacy tools in New Zealand. iubenda was estimated to have 30 branded searches compared to Osano’s 20, and held a 7.1% Share of Search versus Osano’s 4.8%.
- The lead changed hands 4 times in the 11 months ending August 2026: Osano took it in January 2026, iubenda took it in February 2026, Osano took it in June 2026, iubenda took it in July 2026.
- Across the 11 months ending August 2026, iubenda’s estimated Share of Search among cookie consent and privacy tools in New Zealand moved from 12.5% to 7.1%, and its estimated monthly branded searches moved from 40 to 30.
- Across the 11 months ending August 2026, Osano’s estimated Share of Search among cookie consent and privacy tools in New Zealand moved from 6.3% to 4.8%, and its estimated monthly branded searches held steady at 20.

## How did search popularity change for New Zealand cookie consent and privacy tools in August 2026?

- In August 2026, iubenda lost estimated Share of Search among cookie consent and privacy tools in New Zealand, from 8.3% to 7.1%.
- In August 2026, Osano lost estimated Share of Search among cookie consent and privacy tools in New Zealand, from 5.6% to 4.8%.

## Month by month

| Month | iubenda estimated searches | iubenda Share of Search | iubenda rank | Osano estimated searches | Osano Share of Search | Osano rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 40 | 12.5% | 5 | 20 | 6.3% | 6 |
| Nov 2025 | 40 | 11.4% | 5 | 20 | 5.7% | 6 |
| Dec 2025 | 10 | 4.5% | 5 | 10 | 4.5% | 6 |
| Jan 2026 | 20 | 5.6% | 6 | 30 | 8.3% | 5 |
| Feb 2026 | 20 | 5.9% | 5 | 10 | 2.9% | 6 |
| Mar 2026 | 60 | 11.3% | 5 | 40 | 7.5% | 6 |
| Apr 2026 | 40 | 9.8% | 5 | 20 | 4.9% | 6 |
| May 2026 | 40 | 10.8% | 4 | 30 | 8.1% | 6 |
| Jun 2026 | 30 | 6.5% | 6 | 40 | 8.7% | 5 |
| Jul 2026 | 30 | 8.3% | 5 | 20 | 5.6% | 6 |
| Aug 2026 | 30 | 7.1% | 5 | 20 | 4.8% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using iubenda’s and Osano’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **iubenda**: Measured on the search terms “iubenda”, “iubenda com”, “iubenda cookie banner”, “iubenda cookie consent” and “iubenda privacy policy”, summed into one figure.
- **Osano**: Measured on the search terms “osano”, “osano com” and “osano cookie consent”, summed into one figure.

- [iubenda profile](/demand/nz/brands/iubenda)
- [Osano profile](/demand/nz/brands/osano)
- [All cookie consent and privacy tools in New Zealand](/demand/nz/categories/nz-cookie-consent-tools): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, iubenda or Osano?

In August 2026, iubenda had more branded searches than Osano among cookie consent and privacy tools in New Zealand. iubenda was estimated to have 30 branded searches compared to Osano’s 20, and held a 7.1% Share of Search versus Osano’s 4.8%.

## Cite this page

Brandwave. "iubenda vs Osano: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/iubenda-vs-osano

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/iubenda-vs-osano. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.