--- title: "ITSU vs Ogawa: Which is more popular in New Zealand?" description: "Is ITSU or Ogawa more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Massage chair brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/itsu-massage-chairs-vs-ogawa" publisher: "Brandwave" --- # ITSU vs Ogawa: Which is more popular in New Zealand? Is ITSU or Ogawa more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Massage chair brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ITSU and Ogawa - **Competitive set**: Massage chair brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **ITSU Share of Search**: 2.5% - **Ogawa Share of Search**: 13.9% ## Is ITSU or Ogawa more popular in search? - In October 2026, Ogawa had more branded searches than ITSU among massage chair brands in New Zealand. Ogawa had about 110 branded searches, while ITSU had 20. Ogawa made up 13.9% of all massage chair brand searches we track, and ITSU accounted for 2.5%. - Ogawa was ahead of ITSU in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, ITSU’s share of searches among massage chair brands in New Zealand moved from 9.6% to 2.5%, and its estimated monthly branded searches moved from 100 to 20. - Across the 12 months ending October 2026, Ogawa’s share of searches among massage chair brands in New Zealand moved from 13.5% to 13.9%, and its estimated monthly branded searches moved from 140 to 110. ## Top massage chair brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ogawa was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. ITSU was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ogawa was listed before ITSU in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ogawa | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Osim | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | ITSU | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Miyakiwa | 4th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about massage chair brands - Asked ChatGPT "Which massage chair brand should I buy in New Zealand?": 1. Ogawa, 2. Osim, 3. Miyakiwa - Asked ChatGPT "What are the best massage chair brands in New Zealand?": 1. Ogawa, 2. Osim, 3. ITSU, 4. Miyakiwa - Asked ChatGPT "What's the best massage chair brand in New Zealand for at home?": 1. Ogawa, 2. Osim, 3. ITSU - Searched Google, AI Overview "best massage chair": named none of the brands we track - Searched Google, AI Overview "cheap massage chair": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand massage chair brands in October 2026? - Estimated monthly branded searches for ITSU in New Zealand fell 80% over 12 measured months, from 100 to 20 in October 2026. - Estimated monthly branded searches for Ogawa in New Zealand fell 21.4% over 12 measured months, from 140 to 110 in October 2026. ## How has branded search for ITSU and Ogawa changed in New Zealand over the last 12 months? | Month | ITSU estimated searches | ITSU Share of Search | ITSU rank | Ogawa estimated searches | Ogawa Share of Search | Ogawa rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 100 | 9.6% | 3 | 140 | 13.5% | 2 | | Dec 2025 | 50 | 4.9% | 3 | 170 | 16.5% | 2 | | Jan 2026 | 40 | 5.6% | 3 | 140 | 19.7% | 2 | | Feb 2026 | 30 | 5.2% | 3 | 110 | 19% | 2 | | Mar 2026 | 30 | 4.7% | 3 | 70 | 10.9% | 2 | | Apr 2026 | 30 | 4.2% | 3 | 110 | 15.5% | 2 | | May 2026 | 50 | 6.8% | 3 | 110 | 14.9% | 2 | | Jun 2026 | 20 | 2.7% | 3 | 110 | 14.9% | 2 | | Jul 2026 | 20 | 2.5% | 3 | 110 | 13.9% | 2 | | Aug 2026 | 30 | 3.6% | 3 | 140 | 16.9% | 2 | | Sep 2026 | 30 | 2.9% | 3 | 140 | 13.6% | 2 | | Oct 2026 | 20 | 2.5% | 3 | 110 | 13.9% | 2 | ## How are ITSU’s and Ogawa’s branded searches counted? Brandwave collects information about searches that people make online using ITSU’s and Ogawa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ITSU**: Measured on the search terms “itsu massage chair” and “itsu nz”, summed into one figure. - **Ogawa**: Measured on the search term “ogawa massage chair”. - [ITSU profile](/demand/nz/brands/itsu-massage-chairs) - [Ogawa profile](/demand/nz/brands/ogawa) - [All massage chair brands in New Zealand](/demand/nz/categories/nz-massage-chair-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ITSU or Ogawa more popular in search? In October 2026, Ogawa had more branded searches than ITSU among massage chair brands in New Zealand. Ogawa had about 110 branded searches, while ITSU had 20. Ogawa made up 13.9% of all massage chair brand searches we track, and ITSU accounted for 2.5%. ## Cite this page Brandwave. "ITSU vs Ogawa: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/itsu-massage-chairs-vs-ogawa This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/itsu-massage-chairs-vs-ogawa. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.