---
title: "ITM vs PlaceMakers: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, ITM or PlaceMakers? Compare estimated monthly branded-search demand and Share of Search inside the DIY and Building Supplies Retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/itm-vs-placemakers"
publisher: "Brandwave"
---

# ITM vs PlaceMakers: Which is more popular by branded search in New Zealand?

Which is more popular in search, ITM or PlaceMakers? Compare estimated monthly branded-search demand and Share of Search inside the DIY and Building Supplies Retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: ITM and PlaceMakers
- **Competitive set**: DIY and Building Supplies Retailers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **ITM Share of Search**: 0.57%
- **PlaceMakers Share of Search**: 3.5%

## Which is more popular in search, ITM or PlaceMakers?

- In August 2026, PlaceMakers had more branded searches than ITM among DIY and building supplies retailers in New Zealand. PlaceMakers was estimated to have 27.1K branded searches compared to ITM’s 4.5K, and held a 3.5% Share of Search versus ITM’s 0.57%.
- PlaceMakers was ahead of ITM in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ITM’s estimated Share of Search among DIY and building supplies retailers in New Zealand moved from 0.7% to 0.57%, and its estimated monthly branded searches moved from 6.7K to 4.5K.
- Across the 11 months ending August 2026, PlaceMakers’ estimated Share of Search among DIY and building supplies retailers in New Zealand moved from 4.2% to 3.5%, and its estimated monthly branded searches moved from 40.5K to 27.1K.

## How did search popularity change for New Zealand DIY and building supplies retailers in August 2026?

- Estimated monthly branded searches for PlaceMakers in New Zealand fell 33.1% over 11 measured months, from 40.5K to 27.1K in August 2026.
- Estimated monthly branded searches for ITM in New Zealand fell 33% over 11 measured months, from 6.7K to 4.5K in August 2026.

## Month by month

| Month | ITM estimated searches | ITM Share of Search | ITM rank | PlaceMakers estimated searches | PlaceMakers Share of Search | PlaceMakers rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 6.7K | 0.7% | 5 | 40.5K | 4.2% | 3 |
| Nov 2025 | 5.5K | 0.48% | 5 | 40.5K | 3.5% | 3 |
| Dec 2025 | 4.5K | 0.39% | 5 | 33.1K | 2.9% | 3 |
| Jan 2026 | 4.5K | 0.47% | 5 | 33.1K | 3.5% | 3 |
| Feb 2026 | 4.4K | 0.57% | 5 | 33.1K | 4.2% | 3 |
| Mar 2026 | 4.5K | 0.57% | 5 | 33.1K | 4.2% | 3 |
| Apr 2026 | 4.5K | 0.58% | 5 | 27.1K | 3.5% | 3 |
| May 2026 | 4.5K | 0.57% | 5 | 27.1K | 3.5% | 3 |
| Jun 2026 | 4.4K | 0.63% | 5 | 27.1K | 3.8% | 3 |
| Jul 2026 | 4.4K | 0.63% | 5 | 27.1K | 3.8% | 3 |
| Aug 2026 | 4.5K | 0.57% | 5 | 27.1K | 3.5% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using ITM’s and PlaceMakers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **ITM**: Measured on the search terms “Itm”, “itm building supplies” and “itm hardware”, summed into one figure.
- **PlaceMakers**: Measured on the search terms “PlaceMakers” and “placemakers building supplies”, summed into one figure.

- [ITM profile](/demand/nz/brands/itm)
- [PlaceMakers profile](/demand/nz/brands/placemakers)
- [All DIY and building supplies retailers in New Zealand](/demand/nz/categories/nz-diy-and-building-supplies): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, ITM or PlaceMakers?

In August 2026, PlaceMakers had more branded searches than ITM among DIY and building supplies retailers in New Zealand. PlaceMakers was estimated to have 27.1K branded searches compared to ITM’s 4.5K, and held a 3.5% Share of Search versus ITM’s 0.57%.

## Cite this page

Brandwave. "ITM vs PlaceMakers: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/itm-vs-placemakers

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/itm-vs-placemakers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.