---
title: "iTICKET vs Tixel: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, iTICKET or Tixel? Compare estimated monthly branded-search demand and Share of Search inside the event ticketing platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/iticket-vs-tixel"
publisher: "Brandwave"
---

# iTICKET vs Tixel: Which is more popular by branded search in New Zealand?

Which is more popular in search, iTICKET or Tixel? Compare estimated monthly branded-search demand and Share of Search inside the event ticketing platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: iTICKET and Tixel
- **Competitive set**: event ticketing platforms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **iTICKET Share of Search**: 2.3%
- **Tixel Share of Search**: 1.5%

## Which is more popular in search, iTICKET or Tixel?

- In August 2026, iTICKET had more branded searches than Tixel among event ticketing platforms in New Zealand. iTICKET was estimated to have 5.6K branded searches compared to Tixel’s 3.6K, and held a 2.3% Share of Search versus Tixel’s 1.5%.
- The lead changed hands 2 times in the 11 months ending August 2026: Tixel took it in November 2025, iTICKET took it in March 2026.
- Across the 11 months ending August 2026, iTICKET’s estimated Share of Search among event ticketing platforms in New Zealand moved from 3.8% to 2.3%, and its estimated monthly branded searches moved from 6.4K to 5.6K.
- Across the 11 months ending August 2026, Tixel’s estimated Share of Search among event ticketing platforms in New Zealand moved from 2.6% to 1.5%, and its estimated monthly branded searches moved from 4.4K to 3.6K.

## How did search popularity change for New Zealand event ticketing platforms in August 2026?

- In August 2026, Moshtix overtook Tixel to rank 5th among event ticketing platforms in New Zealand, at 3.3%.
- In August 2026, Flicket overtook Tixel to rank 8th among event ticketing platforms in New Zealand, at 2.3%.
- In August 2026, iTICKET lost estimated Share of Search among event ticketing platforms in New Zealand, from 3.5% to 2.3%.
- In August 2026, Tixel lost estimated Share of Search among event ticketing platforms in New Zealand, from 2.1% to 1.5%.

## Month by month

| Month | iTICKET estimated searches | iTICKET Share of Search | iTICKET rank | Tixel estimated searches | Tixel Share of Search | Tixel rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 6.4K | 3.8% | 6 | 4.4K | 2.6% | 8 |
| Nov 2025 | 4.4K | 2.7% | 8 | 8.4K | 5.2% | 5 |
| Dec 2025 | 1.8K | 1.4% | 9 | 6.5K | 5.1% | 5 |
| Jan 2026 | 2.7K | 1.6% | 9 | 8.3K | 5.1% | 5 |
| Feb 2026 | 7.9K | 3.8% | 6 | 8.3K | 4% | 5 |
| Mar 2026 | 6.9K | 3.6% | 5 | 5.8K | 3.1% | 6 |
| Apr 2026 | 5.6K | 3.2% | 5 | 4.6K | 2.6% | 7 |
| May 2026 | 5.5K | 3.4% | 5 | 4.5K | 2.8% | 7 |
| Jun 2026 | 5.3K | 3.4% | 5 | 3.7K | 2.3% | 7 |
| Jul 2026 | 5.3K | 3.5% | 5 | 3.2K | 2.1% | 7 |
| Aug 2026 | 5.6K | 2.3% | 6 | 3.6K | 1.5% | 9 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using iTICKET’s and Tixel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **iTICKET**: Measured on the search terms “iTICKET”, “iticket app”, “iticket co nz”, “iticket nz” and “iticketing”, summed into one figure.
- **Tixel**: Measured on the search terms “Tixel”, “tixel app”, “tixel nz” and “tixel tickets”, summed into one figure.

- [iTICKET profile](/demand/nz/brands/iticket)
- [Tixel profile](/demand/nz/brands/tixel)
- [All event ticketing platforms in New Zealand](/demand/nz/categories/nz-event-ticketing-platforms): The set both shares are measured inside, 9 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, iTICKET or Tixel?

In August 2026, iTICKET had more branded searches than Tixel among event ticketing platforms in New Zealand. iTICKET was estimated to have 5.6K branded searches compared to Tixel’s 3.6K, and held a 2.3% Share of Search versus Tixel’s 1.5%.

## Cite this page

Brandwave. "iTICKET vs Tixel: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/iticket-vs-tixel

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/iticket-vs-tixel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.