--- title: "Iterable vs OneSignal: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Iterable or OneSignal? Compare estimated monthly branded-search demand and Share of Search inside the Customer engagement platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/iterable-vs-onesignal" publisher: "Brandwave" --- # Iterable vs OneSignal: Which is more popular by branded search in New Zealand? Which is more popular in search, Iterable or OneSignal? Compare estimated monthly branded-search demand and Share of Search inside the Customer engagement platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Iterable and OneSignal - **Competitive set**: Customer engagement platforms - **Market**: New Zealand - **Month measured**: Aug 2026 - **Iterable Share of Search**: 6.8% - **OneSignal Share of Search**: 10.7% ## Which is more popular in search, Iterable or OneSignal? - In August 2026, OneSignal had more branded searches than Iterable among customer engagement platforms in New Zealand. OneSignal was estimated to have 110 branded searches compared to Iterable’s 70, and held a 10.7% Share of Search versus Iterable’s 6.8%. - The lead changed hands 6 times in the 11 months ending August 2026: Iterable took it in November 2025, OneSignal took it in December 2025, Iterable took it in January 2026, OneSignal took it in February 2026, Iterable took it in April 2026, OneSignal took it in May 2026. - Across the 11 months ending August 2026, Iterable’s estimated Share of Search among customer engagement platforms in New Zealand moved from 9.8% to 6.8%, and its estimated monthly branded searches moved from 90 to 70. - Across the 11 months ending August 2026, OneSignal’s estimated Share of Search among customer engagement platforms in New Zealand moved from 14.1% to 10.7%, and its estimated monthly branded searches moved from 130 to 110. ## How did search popularity change for New Zealand customer engagement platforms in August 2026? - In August 2026, Iterable lost estimated Share of Search among customer engagement platforms in New Zealand, from 8.8% to 6.8%. - In August 2026, OneSignal lost estimated Share of Search among customer engagement platforms in New Zealand, from 12.1% to 10.7%. ## Month by month | Month | Iterable estimated searches | Iterable Share of Search | Iterable rank | OneSignal estimated searches | OneSignal Share of Search | OneSignal rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90 | 9.8% | 3 | 130 | 14.1% | 2 | | Nov 2025 | 100 | 9.5% | 2 | 90 | 8.6% | 3 | | Dec 2025 | 50 | 6.9% | 4 | 70 | 9.7% | 2 | | Jan 2026 | 90 | 10.2% | 2 | 80 | 9.1% | 3 | | Feb 2026 | 90 | 10.3% | 3 | 110 | 12.6% | 2 | | Mar 2026 | 110 | 10.1% | 3 | 130 | 11.9% | 2 | | Apr 2026 | 110 | 11.7% | 2 | 90 | 9.6% | 3 | | May 2026 | 90 | 11% | 3 | 110 | 13.4% | 2 | | Jun 2026 | 90 | 9.5% | 3 | 120 | 12.6% | 2 | | Jul 2026 | 80 | 8.8% | 3 | 110 | 12.1% | 2 | | Aug 2026 | 70 | 6.8% | 4 | 110 | 10.7% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Iterable’s and OneSignal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Iterable**: Measured on the search terms “iterable”, “iterable com” and “iterable push notifications”, summed into one figure. - **OneSignal**: Measured on the search terms “onesignal”, “onesignal com”, “onesignal in app messaging” and “onesignal push notifications”, summed into one figure. - [Iterable profile](/demand/nz/brands/iterable) - [OneSignal profile](/demand/nz/brands/onesignal) - [All customer engagement platforms in New Zealand](/demand/nz/categories/nz-customer-engagement-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Iterable or OneSignal? In August 2026, OneSignal had more branded searches than Iterable among customer engagement platforms in New Zealand. OneSignal was estimated to have 110 branded searches compared to Iterable’s 70, and held a 10.7% Share of Search versus Iterable’s 6.8%. ## Cite this page Brandwave. "Iterable vs OneSignal: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/iterable-vs-onesignal This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/iterable-vs-onesignal. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.