--- title: "iT360 vs ThinkConcepts: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, iT360 or ThinkConcepts? Compare estimated monthly branded-search demand and Share of Search inside the Auckland IT service providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/it360-vs-thinkconcepts" publisher: "Brandwave" --- # iT360 vs ThinkConcepts: Which is more popular by branded search in New Zealand? Which is more popular in search, iT360 or ThinkConcepts? Compare estimated monthly branded-search demand and Share of Search inside the Auckland IT service providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: iT360 and ThinkConcepts - **Competitive set**: Auckland IT service providers - **Market**: New Zealand - **Month measured**: Aug 2026 - **iT360 Share of Search**: 14.9% - **ThinkConcepts Share of Search**: 13.9% ## Which is more popular in search, iT360 or ThinkConcepts? - In August 2026, iT360 had more branded searches than ThinkConcepts among auckland IT service providers in New Zealand. iT360 was estimated to have 290 branded searches compared to ThinkConcepts’ 270, and held a 14.9% Share of Search versus ThinkConcepts’ 13.9%. - iT360 was ahead of ThinkConcepts in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, iT360’s estimated Share of Search among auckland IT service providers in New Zealand moved from 21.9% to 14.9%, and its estimated monthly branded searches moved from 280 to 290. - Across the 11 months ending August 2026, ThinkConcepts’ estimated Share of Search among auckland IT service providers in New Zealand moved from 18% to 13.9%, and its estimated monthly branded searches moved from 230 to 270. ## How did search popularity change for New Zealand auckland IT service providers in August 2026? - In August 2026, First Focus overtook iT360 to take the highest estimated Share of Search among auckland IT service providers in New Zealand, at 36.6%. - In August 2026, ThinkConcepts gained estimated Share of Search among auckland IT service providers in New Zealand, from 10% to 13.9%. - In August 2026, iT360 lost estimated Share of Search among auckland IT service providers in New Zealand, from 25% to 14.9%. ## Month by month | Month | iT360 estimated searches | iT360 Share of Search | iT360 rank | ThinkConcepts estimated searches | ThinkConcepts Share of Search | ThinkConcepts rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 280 | 21.9% | 2 | 230 | 18% | 3 | | Nov 2025 | 220 | 18.5% | 2 | 220 | 18.5% | 3 | | Dec 2025 | 190 | 20% | 2 | 180 | 18.9% | 3 | | Jan 2026 | 180 | 18% | 2 | 180 | 18% | 3 | | Feb 2026 | 230 | 19.2% | 2 | 180 | 15% | 3 | | Mar 2026 | 240 | 15.4% | 2 | 220 | 14.1% | 3 | | Apr 2026 | 290 | 24.2% | 2 | 180 | 15% | 3 | | May 2026 | 350 | 20% | 3 | 180 | 10.3% | 4 | | Jun 2026 | 230 | 14.1% | 3 | 210 | 12.9% | 4 | | Jul 2026 | 350 | 25% | 2 | 140 | 10% | 4 | | Aug 2026 | 290 | 14.9% | 3 | 270 | 13.9% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using iT360’s and ThinkConcepts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **iT360**: Measured on the search terms “it 360”, “it360”, “it360 auckland” and “it360 nz”, summed into one figure. - **ThinkConcepts**: Measured on the search terms “think concepts” and “thinking.co.nz”, summed into one figure. - [iT360 profile](/demand/nz/brands/it360) - [ThinkConcepts profile](/demand/nz/brands/thinkconcepts) - [All auckland IT service providers in New Zealand](/demand/nz/categories/nz-auckland-it-service-providers): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, iT360 or ThinkConcepts? In August 2026, iT360 had more branded searches than ThinkConcepts among auckland IT service providers in New Zealand. iT360 was estimated to have 290 branded searches compared to ThinkConcepts’ 270, and held a 14.9% Share of Search versus ThinkConcepts’ 13.9%. ## Cite this page Brandwave. "iT360 vs ThinkConcepts: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/it360-vs-thinkconcepts This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/it360-vs-thinkconcepts. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.