---
title: "IT Works vs ThinkConcepts: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, IT Works or ThinkConcepts? Compare estimated monthly branded-search demand and Share of Search inside the Wellington IT service providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/it-works-vs-thinkconcepts"
publisher: "Brandwave"
---

# IT Works vs ThinkConcepts: Which is more popular by branded search in New Zealand?

Which is more popular in search, IT Works or ThinkConcepts? Compare estimated monthly branded-search demand and Share of Search inside the Wellington IT service providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: IT Works and ThinkConcepts
- **Competitive set**: Wellington IT service providers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **IT Works Share of Search**: 2.9%
- **ThinkConcepts Share of Search**: 15.9%

## Which is more popular in search, IT Works or ThinkConcepts?

- In August 2026, ThinkConcepts had more branded searches than IT Works among wellington IT service providers in New Zealand. ThinkConcepts was estimated to have 270 branded searches compared to IT Works’ 50, and held a 15.9% Share of Search versus IT Works’ 2.9%.
- ThinkConcepts was ahead of IT Works in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, IT Works’ estimated Share of Search among wellington IT service providers in New Zealand moved from 9.9% to 2.9%, and its estimated monthly branded searches moved from 110 to 50.
- Across the 11 months ending August 2026, ThinkConcepts’ estimated Share of Search among wellington IT service providers in New Zealand moved from 20.7% to 15.9%, and its estimated monthly branded searches moved from 230 to 270.

## How did search popularity change for New Zealand wellington IT service providers in August 2026?

- In August 2026, ThinkConcepts gained estimated Share of Search among wellington IT service providers in New Zealand, from 13% to 15.9%.
- Estimated monthly branded searches for IT Works in New Zealand fell 54.5% over 11 measured months, from 110 to 50 in August 2026.

## Month by month

| Month | IT Works estimated searches | IT Works Share of Search | IT Works rank | ThinkConcepts estimated searches | ThinkConcepts Share of Search | ThinkConcepts rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 110 | 9.9% | 3 | 230 | 20.7% | 2 |
| Nov 2025 | 70 | 6.7% | 3 | 220 | 21.2% | 2 |
| Dec 2025 | 70 | 8.4% | 3 | 180 | 21.7% | 2 |
| Jan 2026 | 50 | 5.7% | 3 | 180 | 20.7% | 2 |
| Feb 2026 | 50 | 4.9% | 4 | 180 | 17.6% | 2 |
| Mar 2026 | 70 | 5% | 4 | 220 | 15.8% | 2 |
| Apr 2026 | 30 | 3.2% | 4 | 180 | 19.1% | 2 |
| May 2026 | 30 | 2.1% | 4 | 180 | 12.6% | 3 |
| Jun 2026 | 50 | 3.4% | 4 | 210 | 14.5% | 3 |
| Jul 2026 | 30 | 2.8% | 4 | 140 | 13% | 3 |
| Aug 2026 | 50 | 2.9% | 4 | 270 | 15.9% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using IT Works’ and ThinkConcepts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **IT Works**: Measured on the search terms “it works new zealand”, “it works nz” and “it works wellington”, summed into one figure.
- **ThinkConcepts**: Measured on the search terms “think concepts” and “thinking.co.nz”, summed into one figure.

- [IT Works profile](/demand/nz/brands/it-works)
- [ThinkConcepts profile](/demand/nz/brands/thinkconcepts)
- [All wellington IT service providers in New Zealand](/demand/nz/categories/nz-wellington-it-service-providers): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, IT Works or ThinkConcepts?

In August 2026, ThinkConcepts had more branded searches than IT Works among wellington IT service providers in New Zealand. ThinkConcepts was estimated to have 270 branded searches compared to IT Works’ 50, and held a 15.9% Share of Search versus IT Works’ 2.9%.

## Cite this page

Brandwave. "IT Works vs ThinkConcepts: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/it-works-vs-thinkconcepts

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/it-works-vs-thinkconcepts. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.