--- title: "Issuu vs Publuu: Which is more popular in New Zealand?" description: "Is Issuu or Publuu more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Digital flipbook platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/issuu-vs-publuu" publisher: "Brandwave" --- # Issuu vs Publuu: Which is more popular in New Zealand? Is Issuu or Publuu more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Digital flipbook platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Issuu and Publuu - **Competitive set**: Digital flipbook platforms - **Market**: New Zealand - **Month measured**: Oct 2026 - **Issuu Share of Search**: 14% - **Publuu Share of Search**: 69.8% ## Is Issuu or Publuu more popular in search? - In October 2026, Publuu had more branded searches than Issuu among digital flipbook platforms in New Zealand. Publuu had about 2,400 branded searches, while Issuu had 480. Publuu made up 69.8% of all digital flipbook platform searches we track, and Issuu accounted for 14%. - Publuu was ahead of Issuu in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Issuu’s share of searches among digital flipbook platforms in New Zealand moved from 27.8% to 14%, and its estimated monthly branded searches moved from 590 to 480. - Across the 12 months ending October 2026, Publuu’s share of searches among digital flipbook platforms in New Zealand moved from 47.2% to 69.8%, and its estimated monthly branded searches moved from 1K to 2.4K. ## Top digital flipbook platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Publuu was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Issuu was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Publuu was listed before Issuu in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Flipsnack | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Heyzine | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Publuu | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | FlippingBook | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Issuu | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | FlipHTML5 | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Publitas | 7th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about digital flipbook platforms - Asked ChatGPT "Which digital flipbook platform should I use in New Zealand?": 1. Heyzine, 2. Flipsnack, 3. Publuu, 4. Issuu - Asked ChatGPT "What are the best digital flipbook platforms in New Zealand?": 1. Flipsnack, 2. Heyzine, 3. Publuu, 4. FlippingBook, 5. Issuu, 6. Publitas - Asked ChatGPT "What's the best digital flipbook platform in New Zealand for interactive publications?": 1. Flipsnack, 2. Heyzine, 3. Publuu - Searched Google, AI Overview "best flipbook software": 1. Flipsnack, 2. FlippingBook, 3. FlipHTML5 - Searched Google, AI Overview "online catalogue software": 1. Publitas Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand digital flipbook platforms in October 2026? - In October 2026, Publuu gained share of searches among digital flipbook platforms in New Zealand, from 61.1% to 69.8%. - In October 2026, Issuu lost share of searches among digital flipbook platforms in New Zealand, from 14.9% to 14%. ## How has branded search for Issuu and Publuu changed in New Zealand over the last 12 months? | Month | Issuu estimated searches | Issuu Share of Search | Issuu rank | Publuu estimated searches | Publuu Share of Search | Publuu rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 590 | 27.8% | 2 | 1K | 47.2% | 1 | | Dec 2025 | 390 | 20.1% | 2 | 1K | 51.5% | 1 | | Jan 2026 | 590 | 24% | 2 | 1.3K | 52.8% | 1 | | Feb 2026 | 480 | 23.2% | 2 | 1K | 48.3% | 1 | | Mar 2026 | 720 | 27.1% | 2 | 1.3K | 48.9% | 1 | | Apr 2026 | 590 | 24% | 2 | 1.3K | 52.8% | 1 | | May 2026 | 480 | 19.3% | 2 | 1.3K | 52.2% | 1 | | Jun 2026 | 590 | 23.6% | 2 | 1.3K | 52% | 1 | | Jul 2026 | 390 | 20.7% | 2 | 1K | 53.2% | 1 | | Aug 2026 | 480 | 21.9% | 2 | 1K | 45.7% | 1 | | Sep 2026 | 390 | 14.9% | 2 | 1.6K | 61.1% | 1 | | Oct 2026 | 480 | 14% | 2 | 2.4K | 69.8% | 1 | ## How are Issuu’s and Publuu’s branded searches counted? Brandwave collects information about searches that people make online using Issuu’s and Publuu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Issuu**: Measured on the search term “issuu”. - **Publuu**: Measured on the search term “publuu”. - [Issuu profile](/demand/nz/brands/issuu) - [Publuu profile](/demand/nz/brands/publuu) - [All digital flipbook platforms in New Zealand](/demand/nz/categories/nz-digital-flipbook-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Issuu or Publuu more popular in search? In October 2026, Publuu had more branded searches than Issuu among digital flipbook platforms in New Zealand. Publuu had about 2,400 branded searches, while Issuu had 480. Publuu made up 69.8% of all digital flipbook platform searches we track, and Issuu accounted for 14%. ## Cite this page Brandwave. "Issuu vs Publuu: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/issuu-vs-publuu This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/issuu-vs-publuu. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.