--- title: "Issuu vs Publitas: Which is more popular in New Zealand?" description: "Is Issuu or Publitas more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Digital flipbook platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/issuu-vs-publitas" publisher: "Brandwave" --- # Issuu vs Publitas: Which is more popular in New Zealand? Is Issuu or Publitas more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Digital flipbook platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Issuu and Publitas - **Competitive set**: Digital flipbook platforms - **Market**: New Zealand - **Month measured**: Oct 2026 - **Issuu Share of Search**: 14% - **Publitas Share of Search**: 0.58% ## Is Issuu or Publitas more popular in search? - In October 2026, Issuu had more branded searches than Publitas among digital flipbook platforms in New Zealand. Issuu had about 480 branded searches, while Publitas had 20. Issuu made up 14% of all digital flipbook platform searches we track, and Publitas accounted for 0.58%. - Issuu was ahead of Publitas in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Issuu’s share of searches among digital flipbook platforms in New Zealand moved from 27.8% to 14%, and its estimated monthly branded searches moved from 590 to 480. - Across the 12 months ending October 2026, Publitas’ share of searches among digital flipbook platforms in New Zealand moved from 1.4% to 0.58%, and its estimated monthly branded searches moved from 30 to 20. ## Top digital flipbook platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Issuu was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Publitas was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Issuu was listed before Publitas in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Flipsnack | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Heyzine | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Publuu | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | FlippingBook | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Issuu | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | FlipHTML5 | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Publitas | 7th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about digital flipbook platforms - Asked ChatGPT "Which digital flipbook platform should I use in New Zealand?": 1. Heyzine, 2. Flipsnack, 3. Publuu, 4. Issuu - Asked ChatGPT "What are the best digital flipbook platforms in New Zealand?": 1. Flipsnack, 2. Heyzine, 3. Publuu, 4. FlippingBook, 5. Issuu, 6. Publitas - Asked ChatGPT "What's the best digital flipbook platform in New Zealand for interactive publications?": 1. Flipsnack, 2. Heyzine, 3. Publuu - Searched Google, AI Overview "best flipbook software": 1. Flipsnack, 2. FlippingBook, 3. FlipHTML5 - Searched Google, AI Overview "online catalogue software": 1. Publitas Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand digital flipbook platforms in October 2026? - In October 2026, Issuu lost share of searches among digital flipbook platforms in New Zealand, from 14.9% to 14%. - In October 2026, Publitas lost share of searches among digital flipbook platforms in New Zealand, from 1.1% to 0.58%. ## How has branded search for Issuu and Publitas changed in New Zealand over the last 12 months? | Month | Issuu estimated searches | Issuu Share of Search | Issuu rank | Publitas estimated searches | Publitas Share of Search | Publitas rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 590 | 27.8% | 2 | 30 | 1.4% | 6 | | Dec 2025 | 390 | 20.1% | 2 | 10 | 0.52% | 7 | | Jan 2026 | 590 | 24% | 2 | 10 | 0.41% | 7 | | Feb 2026 | 480 | 23.2% | 2 | 20 | 0.97% | 6 | | Mar 2026 | 720 | 27.1% | 2 | 20 | 0.75% | 7 | | Apr 2026 | 590 | 24% | 2 | 20 | 0.81% | 7 | | May 2026 | 480 | 19.3% | 2 | 30 | 1.2% | 6 | | Jun 2026 | 590 | 23.6% | 2 | 10 | 0.4% | 7 | | Jul 2026 | 390 | 20.7% | 2 | 10 | 0.53% | 7 | | Aug 2026 | 480 | 21.9% | 2 | 20 | 0.91% | 7 | | Sep 2026 | 390 | 14.9% | 2 | 30 | 1.1% | 6 | | Oct 2026 | 480 | 14% | 2 | 20 | 0.58% | 7 | ## How are Issuu’s and Publitas’ branded searches counted? Brandwave collects information about searches that people make online using Issuu’s and Publitas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Issuu**: Measured on the search term “issuu”. - **Publitas**: Measured on the search term “publitas”. - [Issuu profile](/demand/nz/brands/issuu) - [Publitas profile](/demand/nz/brands/publitas) - [All digital flipbook platforms in New Zealand](/demand/nz/categories/nz-digital-flipbook-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Issuu or Publitas more popular in search? In October 2026, Issuu had more branded searches than Publitas among digital flipbook platforms in New Zealand. Issuu had about 480 branded searches, while Publitas had 20. Issuu made up 14% of all digital flipbook platform searches we track, and Publitas accounted for 0.58%. ## Cite this page Brandwave. "Issuu vs Publitas: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/issuu-vs-publitas This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/issuu-vs-publitas. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.