--- title: "Isle of Paradise vs Tan-Luxe: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Isle of Paradise or Tan-Luxe? Compare estimated monthly branded-search demand and Share of Search inside the self-tan brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/isle-of-paradise-vs-tan-luxe" publisher: "Brandwave" --- # Isle of Paradise vs Tan-Luxe: Which is more popular by branded search in New Zealand? Which is more popular in search, Isle of Paradise or Tan-Luxe? Compare estimated monthly branded-search demand and Share of Search inside the self-tan brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Isle of Paradise and Tan-Luxe - **Competitive set**: self-tan brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Isle of Paradise Share of Search**: 2% - **Tan-Luxe Share of Search**: 1.3% ## Which is more popular in search, Isle of Paradise or Tan-Luxe? - In August 2026, Isle of Paradise had more branded searches than Tan-Luxe among self-tan brands in New Zealand. Isle of Paradise was estimated to have 320 branded searches compared to Tan-Luxe’s 200, and held a 2% Share of Search versus Tan-Luxe’s 1.3%. - Isle of Paradise was ahead of Tan-Luxe in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Isle of Paradise’s estimated Share of Search among self-tan brands in New Zealand moved from 2.8% to 2%, and its estimated monthly branded searches moved from 540 to 320. - Across the 11 months ending August 2026, Tan-Luxe’s estimated Share of Search among self-tan brands in New Zealand moved from 0.68% to 1.3%, and its estimated monthly branded searches moved from 130 to 200. ## How did search popularity change for New Zealand self-tan brands in August 2026? - In August 2026, Tan-Luxe lost estimated Share of Search among self-tan brands in New Zealand, from 2.3% to 1.3%. - In August 2026, Isle of Paradise lost estimated Share of Search among self-tan brands in New Zealand, from 2.7% to 2%. ## Month by month | Month | Isle of Paradise estimated searches | Isle of Paradise Share of Search | Isle of Paradise rank | Tan-Luxe estimated searches | Tan-Luxe Share of Search | Tan-Luxe rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 540 | 2.8% | 6 | 130 | 0.68% | 8 | | Nov 2025 | 480 | 2.2% | 6 | 190 | 0.86% | 8 | | Dec 2025 | 560 | 2.9% | 6 | 150 | 0.78% | 8 | | Jan 2026 | 420 | 2.9% | 6 | 210 | 1.4% | 8 | | Feb 2026 | 360 | 3% | 6 | 110 | 0.91% | 8 | | Mar 2026 | 310 | 2.8% | 6 | 110 | 0.98% | 8 | | Apr 2026 | 330 | 2.8% | 6 | 120 | 1% | 8 | | May 2026 | 510 | 3.7% | 5 | 210 | 1.5% | 8 | | Jun 2026 | 460 | 3.1% | 5 | 300 | 2% | 8 | | Jul 2026 | 410 | 2.7% | 6 | 350 | 2.3% | 7 | | Aug 2026 | 320 | 2% | 6 | 200 | 1.3% | 8 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Isle of Paradise’s and Tan-Luxe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Isle of Paradise**: Measured on the search terms “isle of paradise”, “isle of paradise mousse”, “isle of paradise nz”, “isle of paradise self tan”, “isle of paradise self tanner drops”, “isle of paradise self tanning drop”, “isle of paradise self tanning drops”, “isle of paradise self tanning face drops”, “isle of paradise tan”, “isle of paradise tanner” and “isle of paradise tanning drops”, summed into one figure. - **Tan-Luxe**: Measured on the search terms “tan luxe”, “tan luxe drops”, “tan luxe face drops”, “tan luxe gradual tan”, “tan luxe gradual tanner”, “tan luxe nz”, “tan luxe super glow”, “tan luxe tan”, “tan luxe the face”, “tan luxe the face drops”, “tan luxe the face illuminating self tan drops”, “tan-luxe” and “tanluxe”, summed into one figure. - [Isle of Paradise profile](/demand/nz/brands/isle-of-paradise) - [Tan-Luxe profile](/demand/nz/brands/tan-luxe) - [All self-tan brands in New Zealand](/demand/nz/categories/nz-self-tan-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Isle of Paradise or Tan-Luxe? In August 2026, Isle of Paradise had more branded searches than Tan-Luxe among self-tan brands in New Zealand. Isle of Paradise was estimated to have 320 branded searches compared to Tan-Luxe’s 200, and held a 2% Share of Search versus Tan-Luxe’s 1.3%. ## Cite this page Brandwave. "Isle of Paradise vs Tan-Luxe: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/isle-of-paradise-vs-tan-luxe This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/isle-of-paradise-vs-tan-luxe. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.