--- title: "Isle of Paradise vs St.Tropez: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Isle of Paradise or St.Tropez? Compare estimated monthly branded-search demand and Share of Search inside the self-tan brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/isle-of-paradise-vs-st-tropez" publisher: "Brandwave" --- # Isle of Paradise vs St.Tropez: Which is more popular by branded search in New Zealand? Which is more popular in search, Isle of Paradise or St.Tropez? Compare estimated monthly branded-search demand and Share of Search inside the self-tan brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Isle of Paradise and St.Tropez - **Competitive set**: self-tan brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Isle of Paradise Share of Search**: 2% - **St.Tropez Share of Search**: 2.7% ## Which is more popular in search, Isle of Paradise or St.Tropez? - In August 2026, St.Tropez had more branded searches than Isle of Paradise among self-tan brands in New Zealand. St.Tropez was estimated to have 430 branded searches compared to Isle of Paradise’s 320, and held a 2.7% Share of Search versus Isle of Paradise’s 2%. - The lead changed hands 2 times in the 11 months ending August 2026: Isle of Paradise took it in May 2026, St.Tropez took it in July 2026. - Across the 11 months ending August 2026, Isle of Paradise’s estimated Share of Search among self-tan brands in New Zealand moved from 2.8% to 2%, and its estimated monthly branded searches moved from 540 to 320. - Across the 11 months ending August 2026, St.Tropez’s estimated Share of Search among self-tan brands in New Zealand moved from 4.2% to 2.7%, and its estimated monthly branded searches moved from 800 to 430. ## How did search popularity change for New Zealand self-tan brands in August 2026? - In August 2026, Isle of Paradise lost estimated Share of Search among self-tan brands in New Zealand, from 2.7% to 2%. - Estimated monthly branded searches for St.Tropez in New Zealand fell 46.3% over 11 measured months, from 800 to 430 in August 2026. ## Month by month | Month | Isle of Paradise estimated searches | Isle of Paradise Share of Search | Isle of Paradise rank | St.Tropez estimated searches | St.Tropez Share of Search | St.Tropez rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 540 | 2.8% | 6 | 800 | 4.2% | 5 | | Nov 2025 | 480 | 2.2% | 6 | 720 | 3.2% | 5 | | Dec 2025 | 560 | 2.9% | 6 | 740 | 3.8% | 5 | | Jan 2026 | 420 | 2.9% | 6 | 570 | 3.9% | 5 | | Feb 2026 | 360 | 3% | 6 | 420 | 3.5% | 5 | | Mar 2026 | 310 | 2.8% | 6 | 400 | 3.6% | 5 | | Apr 2026 | 330 | 2.8% | 6 | 390 | 3.3% | 5 | | May 2026 | 510 | 3.7% | 5 | 410 | 3% | 6 | | Jun 2026 | 460 | 3.1% | 5 | 410 | 2.7% | 6 | | Jul 2026 | 410 | 2.7% | 6 | 430 | 2.8% | 5 | | Aug 2026 | 320 | 2% | 6 | 430 | 2.7% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Isle of Paradise’s and St.Tropez’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Isle of Paradise**: Measured on the search terms “isle of paradise”, “isle of paradise mousse”, “isle of paradise nz”, “isle of paradise self tan”, “isle of paradise self tanner drops”, “isle of paradise self tanning drop”, “isle of paradise self tanning drops”, “isle of paradise self tanning face drops”, “isle of paradise tan”, “isle of paradise tanner” and “isle of paradise tanning drops”, summed into one figure. - **St.Tropez**: Measured on the search terms “saint tropez tan”, “st tropez bronze mousse”, “st tropez bronzing mousse”, “st tropez express”, “st tropez express mousse”, “st tropez fake tan”, “st tropez gradual tan”, “st tropez mousse”, “st tropez nz”, “st tropez purity”, “st tropez self tan”, “st tropez self tan mousse”, “st tropez tan”, “st tropez tan mousse”, “st tropez tan remover”, “st tropez tanning”, “st tropez tanning mousse” and “st. tropez tan”, summed into one figure. - [Isle of Paradise profile](/demand/nz/brands/isle-of-paradise) - [St.Tropez profile](/demand/nz/brands/st-tropez) - [All self-tan brands in New Zealand](/demand/nz/categories/nz-self-tan-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Isle of Paradise or St.Tropez? In August 2026, St.Tropez had more branded searches than Isle of Paradise among self-tan brands in New Zealand. St.Tropez was estimated to have 430 branded searches compared to Isle of Paradise’s 320, and held a 2.7% Share of Search versus Isle of Paradise’s 2%. ## Cite this page Brandwave. "Isle of Paradise vs St.Tropez: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/isle-of-paradise-vs-st-tropez This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/isle-of-paradise-vs-st-tropez. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.