--- title: "Isle of Paradise vs Loving Tan: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Isle of Paradise or Loving Tan? Compare estimated monthly branded-search demand and Share of Search inside the self-tan brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/isle-of-paradise-vs-loving-tan" publisher: "Brandwave" --- # Isle of Paradise vs Loving Tan: Which is more popular by branded search in New Zealand? Which is more popular in search, Isle of Paradise or Loving Tan? Compare estimated monthly branded-search demand and Share of Search inside the self-tan brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Isle of Paradise and Loving Tan - **Competitive set**: self-tan brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Isle of Paradise Share of Search**: 2% - **Loving Tan Share of Search**: 10.6% ## Which is more popular in search, Isle of Paradise or Loving Tan? - In August 2026, Loving Tan had more branded searches than Isle of Paradise among self-tan brands in New Zealand. Loving Tan was estimated to have 1.7K branded searches compared to Isle of Paradise’s 320, and held a 10.6% Share of Search versus Isle of Paradise’s 2%. - Loving Tan was ahead of Isle of Paradise in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Isle of Paradise’s estimated Share of Search among self-tan brands in New Zealand moved from 2.8% to 2%, and its estimated monthly branded searches moved from 540 to 320. - Across the 11 months ending August 2026, Loving Tan’s estimated Share of Search among self-tan brands in New Zealand moved from 8.4% to 10.6%, and its estimated monthly branded searches moved from 1.6K to 1.7K. ## How did search popularity change for New Zealand self-tan brands in August 2026? - In August 2026, Eco Tan overtook Loving Tan to rank 2nd among self-tan brands in New Zealand, at 12%. - In August 2026, Bali Body overtook Loving Tan to rank 3rd among self-tan brands in New Zealand, at 11.9%. - In August 2026, Isle of Paradise lost estimated Share of Search among self-tan brands in New Zealand, from 2.7% to 2%. - Loving Tan’s estimated Share of Search among self-tan brands in New Zealand has lost ground for 3 months in a row, from 12.3% to 10.6% in August 2026. ## Month by month | Month | Isle of Paradise estimated searches | Isle of Paradise Share of Search | Isle of Paradise rank | Loving Tan estimated searches | Loving Tan Share of Search | Loving Tan rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 540 | 2.8% | 6 | 1.6K | 8.4% | 4 | | Nov 2025 | 480 | 2.2% | 6 | 1.8K | 8.1% | 4 | | Dec 2025 | 560 | 2.9% | 6 | 1.5K | 7.8% | 4 | | Jan 2026 | 420 | 2.9% | 6 | 1.3K | 8.8% | 4 | | Feb 2026 | 360 | 3% | 6 | 2K | 16.7% | 2 | | Mar 2026 | 310 | 2.8% | 6 | 1.5K | 13.4% | 2 | | Apr 2026 | 330 | 2.8% | 6 | 2K | 16.9% | 2 | | May 2026 | 510 | 3.7% | 5 | 1.7K | 12.3% | 2 | | Jun 2026 | 460 | 3.1% | 5 | 1.8K | 11.8% | 2 | | Jul 2026 | 410 | 2.7% | 6 | 1.7K | 11% | 2 | | Aug 2026 | 320 | 2% | 6 | 1.7K | 10.6% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Isle of Paradise’s and Loving Tan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Isle of Paradise**: Measured on the search terms “isle of paradise”, “isle of paradise mousse”, “isle of paradise nz”, “isle of paradise self tan”, “isle of paradise self tanner drops”, “isle of paradise self tanning drop”, “isle of paradise self tanning drops”, “isle of paradise self tanning face drops”, “isle of paradise tan”, “isle of paradise tanner” and “isle of paradise tanning drops”, summed into one figure. - **Loving Tan**: Measured on the search terms “Loving Tan”, “loving tan 2 hour express”, “loving tan 2 hour express dark”, “loving tan 2 hour express mousse”, “loving tan 2 hr express mousse”, “loving tan 2hr express”, “loving tan at sephora”, “loving tan dark”, “loving tan deluxe”, “loving tan express”, “loving tan express tan”, “loving tan gradual”, “loving tan gradual tan”, “loving tan mousse”, “loving tan nz”, “loving tan platinum”, “loving tan sephora”, “loving tan two hour express” and “loving tan ultra dark”, summed into one figure. - [Isle of Paradise profile](/demand/nz/brands/isle-of-paradise) - [Loving Tan profile](/demand/nz/brands/loving-tan) - [All self-tan brands in New Zealand](/demand/nz/categories/nz-self-tan-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Isle of Paradise or Loving Tan? In August 2026, Loving Tan had more branded searches than Isle of Paradise among self-tan brands in New Zealand. Loving Tan was estimated to have 1.7K branded searches compared to Isle of Paradise’s 320, and held a 10.6% Share of Search versus Isle of Paradise’s 2%. ## Cite this page Brandwave. "Isle of Paradise vs Loving Tan: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/isle-of-paradise-vs-loving-tan This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/isle-of-paradise-vs-loving-tan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.