---
title: "Isentia vs Mention: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Isentia or Mention? Compare estimated monthly branded-search demand and Share of Search inside the Media monitoring and social listening tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/isentia-vs-mention"
publisher: "Brandwave"
---

# Isentia vs Mention: Which is more popular by branded search in New Zealand?

Which is more popular in search, Isentia or Mention? Compare estimated monthly branded-search demand and Share of Search inside the Media monitoring and social listening tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Isentia and Mention
- **Competitive set**: Media monitoring and social listening tools
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Isentia Share of Search**: 31.6%
- **Mention Share of Search**: 2.5%

## Which is more popular in search, Isentia or Mention?

- In August 2026, Isentia had more branded searches than Mention among media monitoring and social listening tools in New Zealand. Isentia was estimated to have 250 branded searches compared to Mention’s 20, and held a 31.6% Share of Search versus Mention’s 2.5%.
- Isentia was ahead of Mention in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Isentia’s estimated Share of Search among media monitoring and social listening tools in New Zealand moved from 46.2% to 31.6%, and its estimated monthly branded searches moved from 430 to 250.
- Across the 11 months ending August 2026, Mention’s estimated Share of Search among media monitoring and social listening tools in New Zealand moved from 2.2% to 2.5%, and its estimated monthly branded searches held steady at 20.

## How did search popularity change for New Zealand media monitoring and social listening tools in August 2026?

- In August 2026, Mention overtook Talkwalker to rank 5th among media monitoring and social listening tools in New Zealand, at 2.5%.
- In August 2026, Isentia lost estimated Share of Search among media monitoring and social listening tools in New Zealand, from 43% to 31.6%.

## Month by month

| Month | Isentia estimated searches | Isentia Share of Search | Isentia rank | Mention estimated searches | Mention Share of Search | Mention rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 430 | 46.2% | 1 | 20 | 2.2% | 6 |
| Nov 2025 | 430 | 46.7% | 1 | 20 | 2.2% | 6 |
| Dec 2025 | 340 | 47.2% | 1 | 10 | 1.4% | 6 |
| Jan 2026 | 320 | 42.7% | 1 | 30 | 4% | 6 |
| Feb 2026 | 300 | 40% | 1 | 10 | 1.3% | 6 |
| Mar 2026 | 370 | 42.5% | 1 | 20 | 2.3% | 6 |
| Apr 2026 | 350 | 41.2% | 1 | 10 | 1.2% | 6 |
| May 2026 | 450 | 50.6% | 1 | 10 | 1.1% | 6 |
| Jun 2026 | 370 | 48.1% | 1 | 10 | 1.3% | 6 |
| Jul 2026 | 370 | 43% | 1 | 10 | 1.2% | 6 |
| Aug 2026 | 250 | 31.6% | 1 | 20 | 2.5% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Isentia’s and Mention’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Isentia**: Measured on the search terms “isentia”, “isentia com”, “isentia media monitoring”, “isentia near me”, “isentia new zealand” and “isentia nz”, summed into one figure.
- **Mention**: Measured on the search terms “mention app”, “mention media monitoring”, “mention monitoring” and “mention social listening”, summed into one figure.

- [Isentia profile](/demand/nz/brands/isentia)
- [Mention profile](/demand/nz/brands/mention)
- [All media monitoring and social listening tools in New Zealand](/demand/nz/categories/nz-media-monitoring-tools): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Isentia or Mention?

In August 2026, Isentia had more branded searches than Mention among media monitoring and social listening tools in New Zealand. Isentia was estimated to have 250 branded searches compared to Mention’s 20, and held a 31.6% Share of Search versus Mention’s 2.5%.

## Cite this page

Brandwave. "Isentia vs Mention: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/isentia-vs-mention

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/isentia-vs-mention. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.