--- title: "iSellProperty vs LJ Hooker: Which is searched more in New Zealand?" description: "Is iSellProperty or LJ Hooker more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Rotorua real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/isellproperty-vs-lj-hooker" publisher: "Brandwave" --- # iSellProperty vs LJ Hooker: Which is searched more in New Zealand? Is iSellProperty or LJ Hooker more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Rotorua real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: iSellProperty and LJ Hooker - **Competitive set**: Rotorua real estate agencies - **Market**: New Zealand - **Month measured**: Sep 2026 - **iSellProperty Share of Search**: 0.26% - **LJ Hooker Share of Search**: 1% ## Is iSellProperty or LJ Hooker more popular in search? - In September 2026, LJ Hooker had more branded searches than iSellProperty among Rotorua real estate agencies in New Zealand. LJ Hooker had about 40 branded searches, while iSellProperty had 10. LJ Hooker made up 1% of all Rotorua real estate agency searches we track, and iSellProperty accounted for 0.26%. - LJ Hooker was ahead of iSellProperty in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, iSellProperty’s share of searches among Rotorua real estate agencies in New Zealand moved from 0.23% to 0.26%, and its estimated monthly branded searches held steady at 10. - Across the 12 months ending September 2026, LJ Hooker’s share of searches among Rotorua real estate agencies in New Zealand moved from 1.4% to 1%, and its estimated monthly branded searches moved from 60 to 40. ## Top Rotorua real estate agencies in ChatGPT and Google AI Overviews In three ChatGPT questions, iSellProperty was mentioned in two out of three: in two of the three ChatGPT answers. LJ Hooker did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Ray White | 1st | 3 of 3 | 3 of 3 | | Tremains Rotorua | 2nd | 3 of 3 | 3 of 3 | | EVES Real Estate | 3rd | 3 of 3 | 3 of 3 | | Harcourts | 4th | 2 of 3 | 2 of 3 | | iSellProperty | 5th | 2 of 3 | 2 of 3 | | First National Real Estate | 6th | 1 of 3 | 1 of 3 | | Arizto | Not ranked | 0 of 3 | 0 of 3 | | KEY Real Estate | Not ranked | 0 of 3 | 0 of 3 | | LJ Hooker | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Rotorua real estate agencies - Asked ChatGPT "Which real estate agency should I hire in Rotorua, New Zealand?": 1. Ray White, 2. Tremains Rotorua, 3. EVES Real Estate, 4. iSellProperty - Asked ChatGPT "What are the best real estate agencies in Rotorua, New Zealand?": 1. Ray White, 2. Tremains Rotorua, 3. EVES Real Estate, 4. Harcourts, 5. First National Real Estate, 6. iSellProperty - Asked ChatGPT "What's the best real estate agency in Rotorua, New Zealand for to sell a house?": 1. Ray White, 2. Tremains Rotorua, 3. EVES Real Estate, 4. Harcourts Not named in any answer: Arizto, KEY Real Estate and LJ Hooker. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Rotorua real estate agencies in September 2026? - In September 2026, KEY Real Estate overtook LJ Hooker to rank 7th among Rotorua real estate agencies in New Zealand, with 1% of the searches. - Estimated monthly branded searches for LJ Hooker in New Zealand fell 33.3% over 12 measured months, from 60 to 40 in September 2026. ## Month by month | Month | iSellProperty estimated searches | iSellProperty Share of Search | iSellProperty rank | LJ Hooker estimated searches | LJ Hooker Share of Search | LJ Hooker rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10 | 0.23% | 9 | 60 | 1.4% | 7 | | Nov 2025 | 10 | 0.23% | 9 | 60 | 1.4% | 7 | | Dec 2025 | 10 | 0.3% | 9 | 60 | 1.8% | 7 | | Jan 2026 | 10 | 0.23% | 9 | 50 | 1.2% | 7 | | Feb 2026 | 10 | 0.23% | 9 | 40 | 0.91% | 7 | | Mar 2026 | 10 | 0.2% | 9 | 40 | 0.81% | 7 | | Apr 2026 | 10 | 0.23% | 9 | 40 | 0.94% | 7 | | May 2026 | 10 | 0.24% | 9 | 40 | 0.95% | 7 | | Jun 2026 | 10 | 0.25% | 9 | 40 | 0.99% | 7 | | Jul 2026 | 10 | 0.25% | 9 | 40 | 0.98% | 7 | | Aug 2026 | 10 | 0.24% | 9 | 60 | 1.5% | 7 | | Sep 2026 | 10 | 0.26% | 9 | 40 | 1% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using iSellProperty’s and LJ Hooker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **iSellProperty**: Measured on the search term “isellproperty”. - **LJ Hooker**: Measured on the search terms “lj hooker”, “lj hooker marketing”, “lj hooker rentals”, “lj hooker rotorua” and “ljhooker”, summed into one figure. - [iSellProperty profile](/demand/nz/brands/isellproperty) - [LJ Hooker profile](/demand/nz/brands/lj-hooker) - [All Rotorua real estate agencies in New Zealand](/demand/nz/locations/rotorua/real-estate-agencies): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is iSellProperty or LJ Hooker more popular in search? In September 2026, LJ Hooker had more branded searches than iSellProperty among Rotorua real estate agencies in New Zealand. LJ Hooker had about 40 branded searches, while iSellProperty had 10. LJ Hooker made up 1% of all Rotorua real estate agency searches we track, and iSellProperty accounted for 0.26%. ## Cite this page Brandwave. "iSellProperty vs LJ Hooker: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/isellproperty-vs-lj-hooker This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/isellproperty-vs-lj-hooker. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.