--- title: "Isaac Theatre Royal vs St James Theatre: Which is more popular in New Zealand?" description: "Is Isaac Theatre Royal or St James Theatre more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Theatres and performing arts venues set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/isaac-theatre-royal-vs-st-james-theatre" publisher: "Brandwave" --- # Isaac Theatre Royal vs St James Theatre: Which is more popular in New Zealand? Is Isaac Theatre Royal or St James Theatre more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Theatres and performing arts venues set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Isaac Theatre Royal and St James Theatre - **Competitive set**: Theatres and performing arts venues - **Market**: New Zealand - **Month measured**: Oct 2026 - **Isaac Theatre Royal Share of Search**: 10.5% - **St James Theatre Share of Search**: 10.2% ## Is Isaac Theatre Royal or St James Theatre more popular in search? - In October 2026, Isaac Theatre Royal and St James Theatre were level in searches among theatres and performing arts venues in New Zealand, with an estimated 8.4K versus 8.1K branded searches, at 10.5% and 10.2% of the total. - Isaac Theatre Royal was ahead of St James Theatre in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Isaac Theatre Royal’s share of searches among theatres and performing arts venues in New Zealand moved from 16.4% to 10.5%, and its estimated monthly branded searches moved from 12.6K to 8.4K. - Across the 12 months ending October 2026, St James Theatre’s share of searches among theatres and performing arts venues in New Zealand moved from 8.6% to 10.2%, and its estimated monthly branded searches moved from 6.6K to 8.1K. ## Top theatres and performing arts venues in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, both Isaac Theatre Royal and St James Theatre showed up in all four answers. St James Theatre was listed before Isaac Theatre Royal in two of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | The Civic | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | St James Theatre | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | ASB Waterfront Theatre | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Isaac Theatre Royal | 4th | 3 of 3 | 1 of 1 | 4 of 4 | | Circa Theatre | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Q Theatre | 6th | 1 of 3 | 1 of 1 | 2 of 4 | | Auckland Live | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Auckland Theatre Company | 8th | 2 of 3 | 0 of 1 | 2 of 4 | | Court Theatre | Not ranked | 0 of 3 | 1 of 1 | 1 of 4 | | BATS Theatre | Not ranked | 0 of 3 | 1 of 1 | 1 of 4 | ## Every AI answer about theatres and performing arts venues - Asked ChatGPT "Which theatre or venue should I book in New Zealand?": 1. The Civic, 2. ASB Waterfront Theatre, 3. Isaac Theatre Royal, 4. St James Theatre, 5. Auckland Live, 6. Auckland Theatre Company - Asked ChatGPT "What are the best theatres and performing arts venues in New Zealand?": 1. The Civic, 2. ASB Waterfront Theatre, 3. Q Theatre, 4. St James Theatre, 5. Circa Theatre, 6. Isaac Theatre Royal, 7. Auckland Theatre Company - Asked ChatGPT "What's the best theatre or venue in New Zealand for a night out?": 1. St James Theatre, 2. The Civic, 3. Circa Theatre, 4. Isaac Theatre Royal - Searched Google, AI Overview "theatres and performing arts venues": 1. The Civic, 2. Q Theatre, 3. ASB Waterfront Theatre, 4. St James Theatre, 5. BATS Theatre, 6. Isaac Theatre Royal, 7. Court Theatre Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand theatres and performing arts venues in October 2026? - In October 2026, ASB Waterfront Theatre overtook Isaac Theatre Royal and 2 others to rank 2nd among theatres and performing arts venues in New Zealand, with 15.2% of the searches. - In October 2026, Isaac Theatre Royal lost share of searches among theatres and performing arts venues in New Zealand, from 11.1% to 10.5%. - Estimated monthly branded searches for St James Theatre in New Zealand rose 22.7% over 12 measured months, from 6.6K to 8.1K in October 2026. ## How has branded search for Isaac Theatre Royal and St James Theatre changed in New Zealand over the last 12 months? | Month | Isaac Theatre Royal estimated searches | Isaac Theatre Royal Share of Search | Isaac Theatre Royal rank | St James Theatre estimated searches | St James Theatre Share of Search | St James Theatre rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 12.6K | 16.4% | 2 | 6.6K | 8.6% | 7 | | Dec 2025 | 6.8K | 12.7% | 3 | 2.9K | 5.4% | 8 | | Jan 2026 | 6.9K | 13.4% | 3 | 3.6K | 7% | 7 | | Feb 2026 | 12.5K | 17.4% | 1 | 5.4K | 7.5% | 8 | | Mar 2026 | 18.9K | 21.3% | 1 | 9.9K | 11.2% | 4 | | Apr 2026 | 10.3K | 13.4% | 2 | 8.1K | 10.5% | 5 | | May 2026 | 12.7K | 13.7% | 3 | 9.9K | 10.7% | 5 | | Jun 2026 | 10.5K | 14.7% | 2 | 6.6K | 9.3% | 5 | | Jul 2026 | 5.7K | 8.8% | 5 | 4.4K | 6.7% | 7 | | Aug 2026 | 12.6K | 15.2% | 2 | 4.4K | 5.3% | 8 | | Sep 2026 | 8.5K | 11.1% | 2 | 8.1K | 10.6% | 6 | | Oct 2026 | 8.4K | 10.5% | 4 | 8.1K | 10.2% | 6 | ## How are Isaac Theatre Royal’s and St James Theatre’s branded searches counted? Brandwave collects information about searches that people make online using Isaac Theatre Royal’s and St James Theatre’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Isaac Theatre Royal**: Measured on the search terms “isaac theatre royal”, “isaac theatre royal events”, “isaac theatre royal parking”, “isaac theatre royal seating”, “isaac theatre royal shows”, “isaac theatre royal tickets”, “isaactheatreroyal” and “the isaac theatre royal”, summed into one figure. - **St James Theatre**: Measured on the search term “st james theatre”. - [Isaac Theatre Royal profile](/demand/nz/brands/isaac-theatre-royal) - [St James Theatre profile](/demand/nz/brands/st-james-theatre) - [All theatres and performing arts venues in New Zealand](/demand/nz/categories/nz-performing-arts-venues): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Isaac Theatre Royal or St James Theatre more popular in search? In October 2026, Isaac Theatre Royal and St James Theatre were level in searches among theatres and performing arts venues in New Zealand, with an estimated 8.4K versus 8.1K branded searches, at 10.5% and 10.2% of the total. ## Cite this page Brandwave. "Isaac Theatre Royal vs St James Theatre: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/isaac-theatre-royal-vs-st-james-theatre This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/isaac-theatre-royal-vs-st-james-theatre. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.