--- title: "Irwin vs Wiss: Which is searched more in New Zealand?" description: "Is Irwin or Wiss more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Aviation snips brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/irwin-vs-wiss" publisher: "Brandwave" --- # Irwin vs Wiss: Which is searched more in New Zealand? Is Irwin or Wiss more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Aviation snips brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Irwin and Wiss - **Competitive set**: Aviation snips brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Irwin Share of Search**: 0.8% - **Wiss Share of Search**: 0.43% ## Is Irwin or Wiss more popular in search? - In September 2026, Irwin had more branded searches than Wiss among aviation snips brands in New Zealand. Irwin had about 170 branded searches, while Wiss had 90. Irwin made up 0.8% of all aviation snips brand searches we track, and Wiss accounted for 0.43%. - The lead changed hands 2 times in the 12 months ending September 2026: Wiss took it in June 2026, Irwin took it in July 2026. - Across the 12 months ending September 2026, Irwin’s share of searches among aviation snips brands in New Zealand moved from 0.94% to 0.8%, and its estimated monthly branded searches moved from 150 to 170. - Across the 12 months ending September 2026, Wiss’ share of searches among aviation snips brands in New Zealand moved from 0.5% to 0.43%, and its estimated monthly branded searches moved from 80 to 90. ## Top aviation snips brands in ChatGPT and Google AI Overviews In three ChatGPT questions, both Irwin and Wiss showed up in all three answers. Wiss was listed before Irwin in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Midwest Snips | 1st | 3 of 3 | 3 of 3 | | Wiss | 2nd | 3 of 3 | 3 of 3 | | Milwaukee | 3rd | 2 of 3 | 2 of 3 | | Irwin | 4th | 3 of 3 | 3 of 3 | | DeWalt | Not ranked | 0 of 3 | 0 of 3 | | Knipex | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about aviation snips brands - Asked ChatGPT "Which aviation snips brand should I buy in New Zealand?": 1. Milwaukee, 2. Wiss, 3. Irwin, 4. Midwest Snips - Asked ChatGPT "What are the best aviation snips brands in New Zealand?": 1. Midwest Snips, 2. Wiss, 3. Milwaukee, 4. Irwin - Asked ChatGPT "What's the best aviation snips brand in New Zealand for sheet metal cutting?": 1. Midwest Snips, 2. Wiss, 3. Irwin Not named in any answer: DeWalt and Knipex. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand aviation snips brands in September 2026? - Wiss’ share of searches among aviation snips brands in New Zealand has lost ground for 3 months in a row, from 1.3% to 0.43% in September 2026. - In September 2026, Irwin fell from 4th to 5th among aviation snips brands in New Zealand. ## Month by month | Month | Irwin estimated searches | Irwin Share of Search | Irwin rank | Wiss estimated searches | Wiss Share of Search | Wiss rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 150 | 0.94% | 4 | 80 | 0.5% | 6 | | Nov 2025 | 160 | 0.84% | 4 | 80 | 0.42% | 6 | | Dec 2025 | 150 | 0.98% | 4 | 100 | 0.65% | 6 | | Jan 2026 | 160 | 1.1% | 4 | 60 | 0.42% | 6 | | Feb 2026 | 160 | 1% | 4 | 60 | 0.38% | 6 | | Mar 2026 | 180 | 1.1% | 4 | 80 | 0.47% | 6 | | Apr 2026 | 190 | 1.1% | 4 | 80 | 0.48% | 6 | | May 2026 | 190 | 0.99% | 4 | 150 | 0.78% | 6 | | Jun 2026 | 210 | 0.97% | 5 | 270 | 1.3% | 4 | | Jul 2026 | 210 | 1.1% | 5 | 130 | 0.67% | 6 | | Aug 2026 | 280 | 1.2% | 4 | 100 | 0.44% | 6 | | Sep 2026 | 170 | 0.8% | 5 | 90 | 0.43% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Irwin’s and Wiss’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Irwin**: Measured on the search terms “irwin clamps” and “irwin tools”, summed into one figure. - **Wiss**: Measured on the search terms “wiss scissors” and “wiss snips”, summed into one figure. - [Irwin profile](/demand/nz/brands/irwin) - [Wiss profile](/demand/nz/brands/wiss) - [All aviation snips brands in New Zealand](/demand/nz/categories/nz-aviation-snips-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Irwin or Wiss more popular in search? In September 2026, Irwin had more branded searches than Wiss among aviation snips brands in New Zealand. Irwin had about 170 branded searches, while Wiss had 90. Irwin made up 0.8% of all aviation snips brand searches we track, and Wiss accounted for 0.43%. ## Cite this page Brandwave. "Irwin vs Wiss: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/irwin-vs-wiss This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/irwin-vs-wiss. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.