--- title: "Irwin vs Tajima: Which is searched more in New Zealand?" description: "Is Irwin or Tajima more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chalk box brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/irwin-vs-tajima" publisher: "Brandwave" --- # Irwin vs Tajima: Which is searched more in New Zealand? Is Irwin or Tajima more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chalk box brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Irwin and Tajima - **Competitive set**: Chalk box brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Irwin Share of Search**: 1.9% - **Tajima Share of Search**: 1.5% ## Is Irwin or Tajima more popular in search? - In September 2026, Irwin had more branded searches than Tajima among chalk box brands in New Zealand. Irwin had about 170 branded searches, while Tajima had 140. Irwin made up 1.9% of all chalk box brand searches we track, and Tajima accounted for 1.5%. - Irwin was ahead of Tajima in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Irwin’s share of searches among chalk box brands in New Zealand moved from 2.1% to 1.9%, and its estimated monthly branded searches moved from 150 to 170. - Across the 12 months ending September 2026, Tajima’s share of searches among chalk box brands in New Zealand moved from 1.2% to 1.5%, and its estimated monthly branded searches moved from 90 to 140. ## Top chalk box brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tajima was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Irwin did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tajima | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Milwaukee | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | OX Tools | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | DeWalt | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Irwin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about chalk box brands - Asked ChatGPT "Which chalk box brand should I buy in New Zealand?": 1. Tajima, 2. DeWalt - Asked ChatGPT "What are the best chalk box brands in New Zealand?": 1. Tajima, 2. OX Tools, 3. Milwaukee, 4. DeWalt - Asked ChatGPT "What's the best chalk box brand in New Zealand for layout and marking work?": 1. Tajima, 2. Milwaukee, 3. OX Tools - Searched Google, AI Overview "best chalk box": 1. Tajima - Searched Google, AI Overview "construction chalk box": named none of the brands we track Not named in any answer: Irwin. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand chalk box brands in September 2026? - In September 2026, Irwin lost share of searches among chalk box brands in New Zealand, from 2.8% to 1.9%. - Estimated monthly branded searches for Tajima in New Zealand rose 55.6% over 12 measured months, from 90 to 140 in September 2026. ## Month by month | Month | Irwin estimated searches | Irwin Share of Search | Irwin rank | Tajima estimated searches | Tajima Share of Search | Tajima rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 150 | 2.1% | 4 | 90 | 1.2% | 5 | | Nov 2025 | 160 | 1.7% | 4 | 70 | 0.74% | 5 | | Dec 2025 | 150 | 2.1% | 4 | 90 | 1.2% | 5 | | Jan 2026 | 160 | 2.3% | 4 | 70 | 1% | 5 | | Feb 2026 | 160 | 2.2% | 4 | 90 | 1.2% | 5 | | Mar 2026 | 180 | 2.3% | 4 | 110 | 1.4% | 5 | | Apr 2026 | 190 | 2.6% | 4 | 110 | 1.5% | 5 | | May 2026 | 190 | 2.3% | 4 | 140 | 1.7% | 5 | | Jun 2026 | 210 | 2.3% | 4 | 140 | 1.5% | 5 | | Jul 2026 | 210 | 2.6% | 4 | 170 | 2.1% | 5 | | Aug 2026 | 280 | 2.8% | 4 | 170 | 1.7% | 5 | | Sep 2026 | 170 | 1.9% | 4 | 140 | 1.5% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Irwin’s and Tajima’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Irwin**: Measured on the search terms “irwin clamps” and “irwin tools”, summed into one figure. - **Tajima**: Measured on the search term “tajima”. - [Irwin profile](/demand/nz/brands/irwin) - [Tajima profile](/demand/nz/brands/tajima) - [All chalk box brands in New Zealand](/demand/nz/categories/nz-chalk-box-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Irwin or Tajima more popular in search? In September 2026, Irwin had more branded searches than Tajima among chalk box brands in New Zealand. Irwin had about 170 branded searches, while Tajima had 140. Irwin made up 1.9% of all chalk box brand searches we track, and Tajima accounted for 1.5%. ## Cite this page Brandwave. "Irwin vs Tajima: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/irwin-vs-tajima This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/irwin-vs-tajima. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.